
VO BOSS
Expand Your Voiceover Business
How do you grow your voiceover business when you already have clients, experience, and a solid foundation? In this episode of the VO BOSS Podcast's Business Superpower Series, Anne Ganguzza sits down with Lau Lapides to talk about finding new opportunities, reaching new clients, and expanding your business beyond the voiceover community. Growing your business isn't just about posting more on social media or collecting more demos. It's about understanding your market, building relationships, creating consistent outreach habits, and making sure you're prepared when the right opportunity comes along. In this conversation, Anne and Lau discuss: How mindset can influence the way you approach business growth When expanding into a new voiceover genre makes sense Why lead generation needs to be part of your regular business routine How to reach out to potential clients without making every interaction a sales pitch Building genuine relationships instead of simply collecting contacts Finding clients and opportunities outside the voiceover industry Using content and collaborations to reach new audiences How local businesses can become potential networking and referral opportunities What to have in place before you start reaching out Why your marketing should be intentional and connected to the market you want to serve Podcast Chapters 00:00 – Expanding Your Voiceover Business 01:54 – Start With Your Mindset 03:57 – Expand Your Skills and Markets 05:51 – Get Seen by the Right People 09:44 – Build Your Professional Network 11:01 – Work, Experience, and Credibility 13:55 – Reach Out to New Leads 17:47 – Build Relationships Through Outreach 19:41 – Use Content to Expand Your Reach 21:41 – Collaborate and Create Exposure 24:36 – Find Opportunities in Your Community 31:12 – Align Your Business With Your Market Listen to the Full Episode Listen to the full VO BOSS Podcast episode for more conversation with Anne and Lau on growing your voiceover business, finding new clients, and building relationships that can lead to new opportunities. Work With Anne Book time with Anne to work on your voiceover career, business, or a specific genre. More From Anne Ganguzza Anne Ganguzza is a voice talent, producer, coach, and host of the VO BOSS Podcast. New episodes drop every Tuesday with practical conversations about voiceover, business, marketing, and building a sustainable career. Subscribe to the VO BOSS YouTube channel for new episodes and more voiceover business content. Sponsored by ipDTL




