
Episode #16
Her Identity Was Her Business | Carrie Schochet
Carrie Schochet has spent almost 20 years finding perfect fit hires for companies. But because of Purple Squirrel Advisors rapid success, Carrie found her personal identity tethered to her business. Only when life threw new challenges at her did she realize this. But with new pursuits, Carrie untangled her identity and grew into an entrepreneur rooted in a deeper passion for solving problems. On this episode of Vivá La Visionary, we covered: How Purple Squirrel Advisors got its name Starting a gluten-free cookie company after her celiac diagnosis Turning a housing crisis into a business that helps displaced families Letting go of the idea that her business was her identity What she learned about herself on a mountain retreat Thank you to Carrie for making time to sit down with me - I'm grateful you shared with our audience! *Chapters*00:00 - Intro 01:32 - Why Carrie named her company Purple Squirrel Advisors 03:39 - The day a stranger told her the name was a mistake 05:41 - The biggest mistake visionaries make when hiring 10:14 - The maternity leave moment that changed her career 14:41 - The celiac diagnosis that turned into a cookie company 17:39 - How she does it all, and learning to say no 20:49 - Why she's on this planet 25:19 - Letting go of the idea that her business is her identity 30:02 - What the mountain retreat taught her *Connect with Carrie* https://www.linkedin.com/in/carrieschochetrecruiter/ https://www.linkedin.com/company/purple-squirrel-advisors/ https://www.instagram.com/schochet/ https://www.facebook.com/purplesquirreladvisors/ ~~~ *Connect with Coach Bob* https://www.linkedin.com/in/bob-shenefelt https://www.instagram.com/imatterrevolution https://www.facebook.com/iMatterRevolutionhttps://x.com/iMatterCoachBob Subscribe for weekly conversations with visionaries, founders, and thought leaders! *Prefer to listen?* Spotify → https://open.spotify.com/show/4iCo6LWV5VJO15Tz9PTIVo Apple → https://podcasts.apple.com/us/podcast/id1896824840 Want to connect with entrepreneurial Visionaries who share your passion for making a real impact? https://www.imatter.com

