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Hosted by Visibility Brief by Yext · 🇺🇸 US · EN · 23 episodes
Established thought leaders with verified media credentials.
Visibility Brief is your bi-weekly guide to brand visibility in the age of AI search. Hosted by Yext SVP of Marketing Rebecca Colwell, each episode breaks down how AI is reshaping discovery, and what CMOs, digital leaders, and transformation executives need to do to stay visible when traditional SEO no longer applies. From shifting consumer behavior to platform disruption, we go beyond the buzz to deliver clear, strategic insights you can use, fast. Featuring expert guests, original research, and real-world advice from the front lines of AI adoption, Visibility Brief helps you understand where brand discovery is headed, and how to lead through the change. New episodes every other week.
Visibility Brief by Yext hosts Visibility Brief, a business show with 23 episodes published.
For Wells Fargo, it wasn't a flashy new AI initiative that unlocked better visibility. It was actually a 12-year-old ATM and branch locator. When the brand’s marketing team realized their location pages weren't surfacing
Customers aren't just searching for brands by name anymore. Instead, they're asking highly specific questions about products, services, locations, and experiences. Whether they're looking for "restaurants near Yankee Sta
In this episode of The Visibility Brief , Yext SVP of Marketing Rebecca Colwell sits down with Paul McHardy , leader of Global Search Intelligence for The Church of Jesus Christ of Latter-day Saints , to explore one of t
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Scott Orstad, Vice President, Marketing at Catholic Health , to explore a surprising idea: the organizations best positioned t
In this special edition of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Sam Rahimi , VP of Earned & Owned Media at AdCelerant, to discuss how AI is solving one of the hardest problems in marke
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Will Reynolds , CEO and VP of Innovation of Seer Interactive, for a conversation about how AI is reshaping not just search — b
In this special episode of The Visibility Brief, recorded live at SEO Week, Rebecca Colwell is joined by Garrett Sussman (Director of Marketing at iPullRank) and Christian Ward (Chief Data Officer at Yext) for a candid r
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Leah Hutcheon, Founder & CEO of Appointedd , to explore how AI is changing not just how people find brands, but how they move fr
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Leigh McKenzie, Director of Online Visibility at Semrush , to explore how one of marketing’s most established roles is being fun
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Bill Simpson, Director of Value Consulting at Yext , to explore a question many marketers are still working through: how far i
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Heather Physioc, Chief Discoverability Officer at VML , for a conversation about how search has expanded far beyond Google — and
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward to unpack something many marketing leaders are quietly feeling: the way we’ve measured visib
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Garrett Sussman , Director of Marketing at iPullRank, for a refreshingly human conversation about how people really search — and
Paid search isn’t broken…but it’s definitely changing. In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by CEO Mike Walrath for a conversation about the rising cost of paid search
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Anthony Rinaldi, Senior Director of Insights & Analytics at Yext, to talk about a growing challenge every marketing team is faci
In this episode of the Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Tim Rickards, Senior Director of Value Consulting at Yext, to tackle one of the most uncomfortable realities facing marketing te
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward for the final episode of the year — and a timely discussion on one of the most critical issu
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward to break down one of the most fundamental shifts happening in marketing today and what marke
Everyone is talking about “agents,” “assistants,” and “autonomous AI;” however, few marketers have a good understanding of what these systems truly do, or what they mean for how consumers discover and interact with brand
When a customer types a question into ChatGPT or Perplexity, how does it decide which brand to mention — and what to say? In this episode of The Visibility Brief, Yext Chief Data Officer Christian Ward joins SVP of Marke
Will Reynolds
Off Broadway’s Daddy Long Legs · Seer Interactive
1 appearance on this show
Christian Ward
Chief Data Officer at Yext · Yext
7 appearances on this show
Steve Wiideman
Wiideman Consulting Group
1 appearance on this show
Scott Orstad
Catholic Health
1 appearance on this show
Rebecca Colwell
Yext
8 appearances on this show
Sam Rahimi
AdCelerant
1 appearance on this show
Garrett Sussman
iPullRank
2 appearances on this show
Leah Hutcheon
Appointedd
1 appearance on this show
Leigh McKenzie
Semrush
1 appearance on this show
Bill Simpson
Yext
1 appearance on this show
Tim Rickards
Yext
1 appearance on this show
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Visibility Brief is hosted by Visibility Brief by Yext. The show is categorised under business (entrepreneurship) and has published 23 episodes.
Visibility Brief has published 23 episodes.
Visibility Brief regularly covers business, entrepreneurship, technology. It sits in the business category, with a entrepreneurship focus.
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Episodes of Visibility Brief average 26 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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