
Episode #118
Positioning in Saturated Markets with Karina Karn | Virtual Water Cooler Chat Podcast — Empowering Voices (Episode 118)
This episode of Virtual Water Cooler Chat features Karina Karn, a UK-based Fractional CMO working with startup founders in SaaS internationally to turn demand into measurable revenue. Karina's work focuses on identifying where growth breaks down across the customer journey, from first interaction through onboarding, activation and retention, and fixing the gaps between go-to-market, product experience and conversion. Rather than adding more tactics, Karina help founders make better decisions by aligning what they’re building with how customers think, evaluate and buy. The author of two books on consumer psychology, which focus on how people make decisions and what drives them to choose a brand, she works directly with founders and teams to turn strategy into actions that impact pipeline and product adoption. Learn more about Karina on LinkedIn. Visit Karina’s website. Virtual Patent Gateway (VPG) reduces overhead costs by providing PTAB attorneys with on-demand and affordable paralegal support services. Virtual Patent Gateway Founder Ashley Cheung has a passion for supporting the next generation in the workplace and is committed to developing a growth mindset within VPG. Learn more about VPG here . Legal Disclaimer: This podcast is posted for educational purposes and does not constitute legal advice.






