ViralBrand with Rick Schirmer

Welcome to Viral Brand TV with Rick Schirmer!This show explores the strategies behind today’s most viral brands and features interviews with the masterminds who create them. Host Rick Schirmer uncovers the mindset, marketing tactics, and growth strategies that turn bold ideas into buzzworthy movements. If you’re an entrepreneur, marketer, or creator ready to build a brand people can’t ignore, this show is for you.

ViralBrand with Rick Schirmer is a tv podcast hosted by Rick Schirmer, with 15 episodes on record and a Required Pod Score of 80.

Rick Schirmer hosts ViralBrand with Rick Schirmer, a tv show with 15 episodes published.

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  Episode #15

  EP15 - Jonathan Baruch: From Hollywood Agent to Entrepreneur, Building Talent Careers & Shaping Stories That Last

  Aug 27, 202641 minS1

  In this episode of ViralBrand, Rick Schirmer sits down with talent manager, producer, and entertainment entrepreneur Jonathan Baruch for a behind-the-scenes conversation about building a lasting career in Hollywood, developing talent, and creating opportunities for storytellers. Jonathan shares his journey from moving to Los Angeles in the late 1980s with dreams of becoming a Hollywood producer to starting in the mailroom at ICM and eventually becoming a talent agent. After gaining experience at Artists Management Group, Jonathan went on to launch his own talent management and production company, which he has led for nearly two decades. Today, he represents writers, filmmakers, and other creative storytellers across the entertainment industry. Rick and Jonathan discuss the importance of relationships, persistence, and understanding the business behind creative careers. Jonathan also shares insights from his decades-long relationship with Eric Tuchman, co-showrunner of The Handmaid's Tale, and his work within film and television. The conversation offers a candid look at what it takes to build a sustainable career in Hollywood, navigate an evolving entertainment landscape, and create opportunities by combining creative vision with entrepreneurial thinking.

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  Episode #13

  EP 13 - Sarah Kate Bennett: Influencer Marketing, Brand Partnerships & Building Authentic Campaigns

  Aug 4, 202619 minS1

  In this episode of ViralBrand, Rick Schirmer sits down with Sarah Kate Bennett (SK), influencer marketing strategist at Troops & Allies, for an inside look at what it takes to build successful brand partnerships and impactful influencer campaigns. Since joining Troops & Allies in 2021, Sarah Kate has played a key role in managing influencer relationships, coordinating campaigns, overseeing partner contracts, and ensuring seamless execution for major entertainment releases. Her work has supported high-profile projects including I Can Only Imagine 2, The Best Christmas Pageant Ever, Jesus Revolution, and Flamin’ Hot. Together, Rick and Sarah Kate discuss how authentic relationships drive successful influencer marketing, why organization and collaboration are essential behind the scenes, and how brands can create campaigns that genuinely connect with audiences. They also explore current trends in creator partnerships, campaign strategy, event planning, and what it takes to thrive in the fast-moving world of digital marketing. Whether you're a brand, entrepreneur, marketer, or content creator, this conversation offers valuable insights into building meaningful partnerships that create lasting impact.

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  Episode #14

  EP14 - Billy Garrett: Turning Creativity into Business & Building Unique Brands

  Aug 4, 202634 minS1

  In this episode of ViralBrand, Rick Schirmer sits down with entrepreneur, artist, and maker Billy Garrett for a fascinating conversation about creativity, innovation, and building a business by embracing what makes you different. From growing up in Malibu and working in a surf shop at just 12 years old to careers in acting, cosmetology, and design, Billy's journey has been anything but conventional. Today, he is the founder and sole craftsman behind Wired Up Manufacturing, where he handcrafts one-of-a-kind lighting pieces and functional art that have earned a loyal following around the world. Billy shares how a broken BB gun transformed into his very first lamp, sparking a business that has flourished for more than a decade through Etsy and custom commissions. His work demonstrates that creativity and craftsmanship can become a thriving business when paired with authenticity and persistence. Together, Rick and Billy explore the entrepreneurial mindset, taking creative risks, and why success often comes from following curiosity rather than a traditional career path. Billy also discusses launching multiple ventures—including his Sunshine Sauce food brand and his experience buying and selling products online—revealing the importance of staying adaptable and always looking for new opportunities. They also discuss branding, craftsmanship, problem-solving, and how building something unique can help entrepreneurs stand out in today's competitive marketplace. Whether you're an artist, maker, entrepreneur, or someone looking to turn a passion into a business, this conversation is an inspiring reminder that creativity can become your greatest competitive advantage.

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  Episode #12

  EP12 - Pastor Paul Taylor: The Wilderness Way, Spiritual Growth & Building a Foundation That Lasts

  Jul 8, 202633 minS1

  In this episode of ViralBrand, Rick Schirmer sits down with Pastor Paul Taylor for a meaningful conversation about faith, leadership, and navigating life's wilderness seasons with purpose and perseverance. Drawing from his own personal journey and the principles behind The Wilderness Way, Pastor Paul explains how seasons of uncertainty, waiting, and discomfort can become the very places where character is strengthened and lasting spiritual foundations are built. Together, Rick and Pastor Paul explore the biblical concept of the wilderness, highlighting how figures such as Moses, Jesus, Elijah, and the Apostle Paul all experienced seasons of preparation before stepping into greater purpose. Pastor Paul also reflects on his own 20-year wilderness journey, sharing how surrendering his plans ultimately led him toward a deeper relationship with God and a clearer understanding of his calling. Central to the discussion is The Wilderness Way's framework of the "12 Stones"—foundational principles that include truth, obedience, wisdom, discernment, humility, self-control, perseverance, forgiveness, repentance, and security in God. These timeless biblical values provide a roadmap for spiritual maturity and personal transformation. Rick and Pastor Paul also discuss the importance of communicating faith in practical, accessible ways and how clear messaging can help people engage with biblical truth across every stage of life. This episode offers encouragement for anyone walking through a difficult season, reminding listeners that the wilderness is often where God prepares us for what comes next.

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  Episode #8

  EP11 - Molly Lavik: Spatial AI, Holograms & Building the Future of Human Connection

  Jul 2, 20261h 8mS1

  In this episode of ViralBrand , Rick Schirmer sits down with entrepreneur, investor, educator, and innovation leader Molly Lavik for a fascinating conversation about emerging technology, entrepreneurship, and the future of human connection through spatial AI. A former professor and mentor to Rick during his time at Pepperdine University, Molly has spent her career helping organizations and entrepreneurs embrace innovation and stay ahead of technological change. Long before today's AI revolution, she was introducing interactive learning technologies and exploring new ways for people to engage with digital experiences. Today, Molly is helping lead growth and innovation at Proto, a pioneering spatial AI company that creates holographic experiences through volumetric AI technology. Using life-sized holographic avatars, Proto is transforming industries ranging from healthcare and education to entertainment and communications. Together, Rick and Molly discuss how holographic technology is bringing specialist doctors into underserved communities, creating new opportunities for patient care, and enabling meaningful interactions across distances that once felt impossible. They also explore the emerging world of AI-powered legacy preservation, including projects involving cultural icons such as Stan Lee and Ozzy Osbourne, as well as the emotional and ethical implications of using AI technology to preserve memories and human connection. Beyond technology, Molly shares lessons learned throughout her entrepreneurial journey, including the importance of resilience, grit, mentorship, and discovering the work you simply cannot ignore. This episode offers an inspiring look at the intersection of innovation, humanity, and the technologies that may define the future.

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