Velvet Rope Playbook

Artificial intelligence is making it easier than ever to produce polished proposals, sophisticated presentations, marketing campaigns, and business analyses. But if everyone has access to increasingly powerful...

Americans often associate luxury with prestige, status, and exclusivity. But what happens when you take that same marketing approach to countries where wealthy people prefer understatement, privacy, and discretion? In...

The Secret to Being Comfortable Around Wealthy People Has Nothing to Do With Money Ever walked into a room full of wealthy, successful people and suddenly felt the need to prove you belong? You start talking too much...

What if you could bring a dozen affluent prospects and influential people together for an evening they'd genuinely enjoy—without making a single sales pitch? Most professionals trying to attract wealthy clients spend...

You can't sell to someone who doesn't know you exist. But does that mean you need more followers, more views and a bigger audience? Not necessarily. In this episode of The Velvet Rope Playbook , I tell the story of...

A retired Fortune 500 executive, a tech founder who just sold a company, a professional athlete and a wealthy widow may have similar net worths—but almost nothing else about the way you market to them is necessarily the...

Here's something most professionals selling to affluent clients misunderstand: Wealthy people aren't necessarily impressed by what you sell. They're interested in what you can make go away. An exceptional architect...

Why does someone who could have afforded concierge medicine for years suddenly decide to join a practice now ? That question may be considerably more valuable than simply defining your ideal patient. In this episode of...

How do you get access to affluent prospects when you don't move in their circles? You may be starting in the wrong place. In this episode of The Velvet Rope Playbook , you'll meet Michael Brennan, a successful business...

There's one question many successful professionals have a surprisingly difficult time answering: What problem do you solve? Ask what they do and the answer comes easily. Wealth management. Architecture. Consulting...

You can have the credentials, experience, expertise and results—and still undermine yourself in front of an affluent prospect without realizing you're doing it. Maybe you defend your fee before anyone objects. You offer...

What actually makes a service luxurious ? It’s tempting to think luxury means higher prices, beautiful surroundings, premium gifts and expensive finishing touches. But affluent clients may define luxury very...

In 1977, Steve Rubell and Ian Schrager opened Studio 54 in Manhattan—and one of the most famous parts of the club wasn't the dance floor. It was the door. Getting through Studio 54's velvet rope became part of the...

Your website can be beautiful, sophisticated and expensive—and still fail one of the most basic jobs it's supposed to do: Tell the right prospect what you do and whether it's relevant to them. In this episode of The...

You can have a website, post regularly on social media, send emails, attend events, ask for referrals—and still not have a marketing system. You simply have a lot of marketing activities. In this episode of The Velvet...