UX Soup

<p>As robotaxis flood public roads, many groups continue to voice safety concerns. One ongoing challenge relates to how driverless cars interact with fire engines, ambulances, and law enforcement. In this special...

<p>According to the National Highway Traffic Safety Administration, in the US more than 7000 pedestrians are killed each year and more than 71000 injured. According to the World Health Organisation, pedestrians...

<p>Like any UX or human factors research project, “digital transformation” (the integration/evolution of new tech to parts of a business) requires a strategic, human-centered approach. In this episode, we explore...

<p>In this installment of our Spilt Soup series, exploring the reasons behind product and service failures, we review the spectacular faceplant of Sonos. In 2024 Sonos pushed a "courageous" (not our word) app update...

<p>Tesla recently announced its intention to sunset manufacturing of its Model S and Model X cars, in favor of... robots? On this episode Lisa, Chris, and Derek break down the "why's" behind this decision, and the...

<p>Bryan Reimer, Ph.D., is a Research Scientist in the MIT Center for Transportation and Logistics and co-author of the book "How to Make AI Useful: Moving Beyond the Hype to Real Progress in Business, Society and...

<p>Every year the Consumer Electronics Show in Las Vegas provides a glimpse into the strategies of automakers and suppliers. Derek walked the show floor to assess where the automotive world is headed. Join us as we...

<p>Happy New Year! The stereotypical New Year's resolution is to work off all the weight gained over the holiday season, so in this first episode of 2026 it seemed appropriate to revisit the UX of fitness tech. We...

<p>As the holidays are upon us, it seems fitting to talk about one of the popular presents young people especially will be asking for: games. Join us on the last episode for 2025 as we discuss how UX research for gaming...

<p>In this extended episode of UX Soup, we talk with Professor Gary Burnett from Loughborough University, who is a pioneer in the use of immersive technology, especially social virtual reality, as a means to engage and...

<p>The first instalment of Spilt Soup, which breaks down UX reasons for spectacular product and service failures. Where better to start than Quibi? In 2020 Quibi was launched with massive financial backing as a...

<p>A recent study out of Dongchedi in China evaluated how effectively 36 cars handled 15 obstacles in both highway and urban settings. We discuss the results of the study, the strengths and weaknesses of it, and what it...

<p>In this episode, we discuss fake people. No, not people who pretend to be somebody they're not, but true fake people and their potential use in UX research. AI-powered participants? AI researchers? There are...

<p>We are all aware of issues with data privacy on the internet and on your mobile devices, but how aware are you about the data being collected from your car? We discuss how this data is different from that of your...

<p>Zoe is a personalized nutrition program which uses at-home tests and blood sugar monitoring to help users understand how their body responds to food and provide personalized dietary recommendations. Chris and Derek...