Upside

Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace.We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world.So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of the Upside.

Upside is a business podcast hosted by This Way Up, with 109 episodes on record and a Required Pod Score of 80.

This Way Up hosts Upside, a business show with 109 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #110

  Amazon Rigged Its Own Ad Auction (Allegedly) | Upside #106

  Oct 5, 202615 min

  In this episode, Ali Shariat and Leon Rymer break down the FTC and 22-state lawsuit alleging Amazon secretly manipulated ad costs over seven years across Sponsored Products, Brands, and Display ads. They explain how Amazon allegedly used hidden "soft reserves" to quietly turn second-price ad auctions into first-price auctions, causing sellers to pay their maximum bids up to 80% of the time. Learn about the leaked internal emails, Amazon's weak public defense, and three tactical steps sellers can take right now to lower costs and protect their ad budgets.

  ListenShow Notes
• 

  Episode #109

  4 Business Ideas You Can Start This Weekend | Upside #105

  Sep 29, 202622 min

  In this episode of Al's Wacky Business Ideas, he pitch zero- and low-cost side hustle concepts that anyone can launch over a single weekend. From consignment e-commerce reselling and hyper-local print-on-demand merch to an automated grocery price-comparing app and seasonal house decorating services, explore creative ways to make extra cash with minimal upfront investment.

  ListenShow Notes
• 

  Episode #108

  Your Dashboard Is Lying to You - 7 Ways | Upside #104

  Sep 22, 202618 min

  In this episode, Ali Shariat and Leon Rymer break down the seven critical ways your e-commerce dashboard might be lying to you. From misleading review averages and brand ad spend traps to hidden cash flow delays and inventory rank drops, they unpack why top-level metrics rarely tell the whole story and how to dig deeper into your numbers.

  ListenShow Notes
• 

  Episode #107

  GPT-6, Rufus on WhatsApp & TikTok Goes EU | Upside News 15/09/26

  Sep 14, 202618 min

  In this episode of Upside News, Ali Shariat and Leon Rymer break down the latest AI and e-commerce news. We debate if OpenAI's ChatGPT 6 Astra signifies the AGI era, explore Amazon's Rufus rollout on WhatsApp, and analyze TikTok Shop opening EU markets to UK sellers.

  ListenShow Notes
• 

  Episode #106

  Amazon didn't work... Now what? | Upside #103

  Sep 7, 202628 min

  In this episode, Ali Shariat and Leon Rymer answer the most common questions raised by premium brands and distributors evaluating Amazon. They address whether listing on Amazon cheapens a luxury brand's image, how convenience shoppers respond to brand stories, and whether a brand can test the platform secretly without upsetting existing wholesale stockists.

  ListenShow Notes

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.