
unSeminary Podcast
You Can Be a Kind Boss and Still Wear Your Team Out with Adam Weber
Welcome back to another episode of the unSeminary podcast. We’re talking with Adam Weber , founder and lead pastor of Embrace Church in Sioux Falls, South Dakota. What began in 2006 with 32 people has grown into a multisite church reaching thousands each week. Along the way, Adam has experienced explosive growth, painful leadership setbacks, seasons of rebuilding, and renewed momentum. Has your church hit a plateau after years of growth? Are you carrying more than your team can sustain? Wondering how greater clarity and healthier leadership rhythms could help your church move forward? Tune in as Adam shares lessons from Embrace’s lowest season and explains how greater self-awareness, organizational focus, and the Traction framework helped reshape both his leadership and the church. Growth can expose unhealthy leadership. // Embrace experienced significant growth from 2009 through 2016, but Adam admits that his drive to keep moving forward eventually took a toll on his team. He wasn’t an angry or demanding leader in obvious ways, but he constantly pushed toward the next goal. Looking back, Adam realized that leaders can genuinely love people and still wear them out. Good intentions don’t automatically produce healthy leadership. Own your part in the problem. // A painful staff conflict eventually resulted in 10 of the 16 people closest to Adam leaving the church, along with hundreds of attendees. While it was easy initially to blame others, Adam gradually recognized how his own leadership contributed to the situation. He had to confront people-pleasing, his relentless pace, and the ways he had failed to care for his team. That willingness to take responsibility became foundational to Embrace’s recovery. Build a circle that can handle the truth. // Adam leaned heavily on his wife, close friends, therapy, and trusted ministry relationships during his lowest season. These were people who allowed him to express grief, anger, and confusion without abandoning him. They also helped him see blind spots he couldn’t recognize on his own. Leaders need people who love them deeply but aren’t overly impressed by them—people who can offer both support and honest feedback. Learn to pause. // One of the clearest changes in Adam’s leadership today is his willingness to slow down. He pauses more in meetings, accepts when team members say no, and resists the urge to squeeze one more project into the schedule. Rather than automatically pushing for what is possible, he now asks whether pursuing another opportunity will unnecessarily burden the team. Slowing down has helped him become both healthier and more sustainable as a leader. Protect your own soul. // Adam also changed the way he approaches personal health and his relationship with God. Instead of allowing busyness to crowd out time with Jesus, he now increases that time when ministry becomes more demanding. He intentionally creates margin, eats lunch, steps away, and takes breaks that once would have felt unproductive. Use clarity to create focus. // After COVID, Embrace implemented the Traction framework based on the EOS (Entrepreneurial Operating System) model. The process helped the leadership team revisit its vision, identify its distinctives, define its target audience, and establish a long-term goal. Embrace clarified its mission as “relentlessly reaching the next person for Jesus” and identified relatability as one of its key distinctives. That clarity has helped the church say no to distractions and concentrate energy around its primary mission. Break big vision into smaller steps. // Traction helped Embrace move from a 10-year vision to three-year, one-year, and 90-day priorities. Every 90 days, leaders identify five or six major “rocks” that deserve focused attention. Each rock has a clear owner, measurable milestones, and weekly accountability. Rather than chasing whatever feels urgent or exciting, the team continually returns to the handful of priorities it has already agreed matter most. Let accountability replace micromanagement. // The system has also helped Adam release control. Team members own specific priorities and report whether each one is on track or off track. That accountability means Adam doesn’t have to constantly monitor every detail. The process has increased ownership across the staff while allowing him to function more effectively as the visionary instead of becoming the bottleneck. Listen to the people you serve. // Embrace also uses an annual survey to gather candid feedback from attendees. Open-ended questions reveal recurring patterns that leaders might otherwise miss. One example was parking, an issue Adam barely noticed because he wasn’t experiencing the church like a first-time guest. Listening carefully to people has helped the church identify practical problems and respond before they become barriers to growth. To learn more about Adam Weber or connect, visit adamweber.com or find him on Instagram at @adamaweber . To learn more about Embrace Church, its campuses, and how the church is relentlessly reaching the next person for Jesus, visit iamembrace.com . T hank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes , they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Thank You to This Episode’s Sponsor: Intulse If you’re committed to the growth of your church, make sure your communication systems are set up so nobody feels left behind. When your church is smaller, that comes easy. You know people by name. A guest doesn’t get lost in the shuffle—someone follows up, every guest, every time. But growth can change that—unless your systems grow with you. Perhaps this church using Intulse says it best: “Intulse has revolutionized the way we communicate with people, giving us the ability to make a big church feel small because of that personal connection.” The Intulse app gives your team members a working church number, so anyone can call or text without ever handing out a personal number. Every conversation syncs straight into your ChMS, like Planning Center, so your whole staff stays on the same page—no matter who a person talks to. That’s how you keep every person feeling known, no matter how big your church gets. Want to know if your communication systems are ready for growth? Download Intulse’s free guide, “10 Communication Blind Spots That Hinder Church Growth,” at Intulse.com/unseminary . And if any of those blind spots hit home for you, schedule a call with one of their church communication specialists to learn how Intulse can help. Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary Podcast. So glad that you have decided to tune in. Listen, lean in on today’s conversation, ah because I know you’re going to have some stuff you can pull out of this for your church. There’s some part of this discussion that’s going to help you as you think through leading in the season you’re currently in. Rich Birch — We’re honored to have Adam Weber with us. He’s the founder and lead pastor of Embrace Church, which began in 2006, with just 32 people gathered at a worship service. Today, it’s a few more than 32. Embrace is one church with, if I’m counting correctly, five campuses worshiping with thousands each week around Sioux Falls, South Dakota. Outreach Magazine named these guys, Embrace, one of the fastest growing churches in the country in 2026. Adam is the author of Talking with God and Love Has a Name . He hosts the Life Between Sundays podcast while he and his wife, Becky, have four kids. Adam, welcome to the show. So glad you’re here. Adam Weber — Oh, Rich, huge honor. I know I said this before to you. You are someone that I’ve looked to for wisdom, encouragement, insight for many years. And so this for me is a huge honor. And I do I just really don’t take it lightly. Honestly, if it was anything else today, I’m headed to the cabin right after this. If it was anything else, I’d be like, ah, let’s pass on that. But for me, like for me, this is one of those like key true honors. And so I just thank you big time. I’m just on behalf, honestly, of so many people who listen just like me and read your writing. Thank you. Rich Birch — That’s kind of you to say. That’s really kind of you to say. This is between you and the cabin. So we’ll make this quick. We’ll get this. We’ll move this on. I don’t want to… Adam Weber — No. No, there is zero rush. Zero rush. Rich Birch — No, I’m just kidding. That’s that’s great. That’s fantastic. So why don’t you kind of give us the story, the the Embrace story. It’s like 20 years in a few minutes. Adam Weber — Yeah. Rich Birch — Take us back to 2026, back to those 32 people. What did that look like? And then paint the picture of where Embrace is today. Adam Weber — Oh, so I always, when I encourage pastors, I’m like, do the opposite of what we did. So I was going into my third and final year at Asbury Seminary. So I was living in Kentucky and my pastor who led me to Christ, led me to my wife, led me into ministry, led me to Asbury, had the initial idea of a new church in Sioux Falls. Adam Weber — He’s the one who who reached out to me and said, hey, we’re we’re thinking about starting a church in Sioux Falls. What do you think? And I’m like, I think Sioux Falls has enough churches. Rich Birch — Right. Adam Weber — Like I don’t think… and and then who’s gonna pastor this thing? He’s like, that’s why I’m calling you. Rich Birch — Right. Adam Weber — Like I don’t think and and then who’s gonna pastor this thing And I was like, ah, I’m not in, I’m actually not interested. We love Kentucky, the weather, the history, so much of it. We love. So we had no plans of coming back to South Dakota. And he ah told us to pray about it. We didn’t. Adam Weber — And then he found then we then he found out I was coming back to do my brother’s brother’s wedding. Uh, so the week of us coming back, he said, Hey, how about you send an email and I’ll send an email. We’ll see who shows up. And I’m like, nobody’s going to show up. It’s going to be Labor Day weekend. Nobody’s going to come. I’m not even interested in being this thing. So I was like, this is the perfect way to kind of get them off my case. Adam Weber — So we sent a couple of emails. That night, September 4, 2006, 32 people showed up. And I was depressed cause 32 showed up. I was, I was hoping for zero and, and… Rich Birch — Oh, no. Now we got to do something. Adam Weber — …and my, my, my pastor was pumped. So he, once a month, he’s like, Adam, once a month, we’re going to fly you back for services and we’ll just see how this goes now. Now, quick note. At the time, were United Methodist. And so we had 40 years worth of failed church starts in North and South Dakota. And so they were very reluctant, you know, specifically going to be a new seminary grad. Adam Weber — So we kind of needed to prove to the denomination that people would come. So that’s why we started once a month, even though I was in seminary. So I’d come back every time, I’m like, this is such a bad idea. I mean literally months into it I’m like this is a bad idea. And but I just didn’t have the courage to tell my pastor no. He’s just an amazing, godly man. Zero. He put zero pressure on me, which made it even harder for me to say no. Rich Birch — Sure. Adam Weber — And so once a month I’d come back and then sure enough, I ended up getting appointed to start this church. So I came back in 2007, we kept once a week worship. We kept once a month worship. Adam Weber — In March of ’08 we went to weekly Sunday evening services. And we struggled to grow. We were just struggling to get above 100. I mean, we were just, we were almost closed. About once a quarter, the denomination would say, We just don’t think you’re financially sustainable. We don’t think this is going to work. Even early, early on, I can remember a one denominational leader said, when this church fails. What are we going to do? Rich Birch — Oh wow. Wow. Adam Weber — And so that was kind of the mindset going into it. So September of ’09. Three years in. We moved in through the most insane circumstances, we got our own space on a Sunday morning. And in one morning, we doubled in size. Rich Birch — Wow. Adam Weber — And so we went from barely surviving to flourishing. And every week we were seeing more and more new faces. That really began our first season of incredible growth. I was, ah you know I you know, I started Embrace when I was 24. So that would have been three years. I’d have been 27, 28, man. And I was, I was super unhealthy. Adam Weber — You try for three years to get it to grow. And then it finally grows and you don’t know when the water is going to shut off. So you just keep running faster. And so that was just a really hard season. But really away from that, Embrace has always been the most unlikely of people. Gosh, I feel like if… ah yeah Yeah, it’s just the most unlikely of people to be in church. Adam Weber — So I went to college in Sioux Falls. And I always said early on, if you would have told me you’re going to start a church, who’s going to come to your church? I would have listed off all the guys that were in bible studies with me blah blah blah. And if you were like, who’s the most unlikely of people? I’d have been like, ah, a lot of the football players and you know, whatever. From that first group, only like one or two came. Because they already had churches and were connected and whatever. From the second group, all of them came. Rich Birch — Wow. Adam Weber — And so from really the get-go, it’s just been this most unlikely of people. Adam Weber — And so since then, we are now we have three physical campuses. We have two God Behind Bars locations. ahRight now, we are we just announced earlier this week that we’re launching a fourth physical campus that will be our new broadcast campus… Rich Birch — It’s amazing. Adam Weber — …over double the size of our current broadcast. And um still today, it just continues to be the most unlikely of people. And um I feel like we don’t take ourselves seriously, but we take God very seriously. And I think the thing that people are like, what is the thing? I think it’s just really trying to be as relatable as possible. And just trying to make as much of Jesus as we possibly can. Rich Birch — That’s cool. Adam Weber — And for for for me, the more I follow Jesus, the more I realize how wonderful and and grace-filled and loving and truth-filled he is. And so it’s just trying to share that as as clearly and as simply as we can. So I’m talking too much. Rich Birch — No, no, not at all. That’s great. That’s so good. You know, we track pretty closely the Outreach 100 list here at unSeminary. We look at it and our… Adam Weber — Yeah. Rich Birch — …you know, the secret we find a lot of guests there. And um when, you know, I was looking at this, there’s this interesting kind of blip of history where Embrace was on the list 10 years ago, ’15, ’16, and then there was a gap, and then congratulations, you’re back on for 2026, which caught my attention, or 2025 caught my attention. Rich Birch — And I thought, okay, that’s interesting. Like, I wonder what the story is there, you know, when it’s just little… you know, buttons or whatever it’s like it looks really antiseptic on the website. But am I framing that incorrectly? Adam Weber — No, no. Rich Birch — Talk me through what happened between these two, ah you know, showing up on this list. Adam Weber — Very, that’s, you you’re you’re highlighting something that’s very, very true. I first got to say, ah I just shared this with my team on Monday. My first full-time hire, his name’s Travis Waltner. Yeah, he’s always so good at saying, hey, Adam, I know this, you’re fired up about this. Can you share why with our team this matters? And something he had never heard before, I said, I can remember every year when the Outreach 100 came out and I was this new pastor who didn’t have anybody that he could connect with who had led a large thriving church. Adam Weber — I mean, there’s at that time in Sioux Falls, there just wasn’t really many. Now there’s several, which is awesome. And so I would get that Outreach magazine. And those pastors, I would try to find 5 to 10 churches that were similar to to Embrace, or where I saw us going. And those people never met me or I never talked with them, but they became mentors of mine. Rich Birch — Right. Yeah. That’s cool. Adam Weber — And so it’s where I learn from. And so I just told the team, I’m like, it’s so cool to think that like God is now using us and hopefully we can be a blessing to others. Because it’s cool to see fruit grow on your own trees… Rich Birch — Yeah. Adam Weber — …but it’s even it’s even better when you help others grow fruit on their trees. Rich Birch — Oh, so true. Adam Weber — So that blip that blip though, so growing, growing really from I would say from 2009 to 2016. I mean, just constant growth. At one year we were number four on Outreach, whatever. So I mean, just like enormous growth. We plateaued. And I’m going to talk very unfiltered about myself. As an Enneagram three achiever, plateauing is not your favorite thing. Rich Birch — Okay. Adam Weber — And so I’ve never been a yeller. I’ve never been, I feel like I could say this confidently, never been an angry boss. But ah something I’ve learned out about myself is I wear people out. You can still be super non-angry and still wear people out. Adam Weber — And so I didn’t do a great job of caring for my team. I love people. It’s why I I literally, I just love people. I got a steak at a grocery store for lunch today and ended up talking to all these random people. It was my favorite thing. I love people… Rich Birch — Sure. Adam Weber — …but I haven’t always been good at loving my team. And so we went through, I wasn’t caring for my team. Adam Weber — And because of that, someone began to care for my team that was taking the church another direction. And so I let that person go. That’s the only time I’ve let someone go in the history of Embrace. And when I did, again, this is very unfiltered, 10 out of 16 people that were closest with me left. Rich Birch — Wow. Wow. Adam Weber — Including one of my, including just a very, very, very close friend. And so, man. It was brutal. Rich Birch — Yeah. Adam Weber — And out of that, hundreds of people left Embrace. And it wasn’t just people. It was people that I had literally left date nights with my wife to care for ’em. And it was it was people that I skipped, you know, being with my kids to meet with them. And so it was it was brutal. Lowest point in my life, including even harder than losing my brother unexpectedly two years ago. Rich Birch — Wow. Adam Weber — With my brother, it was all one feeling, g

