Loading…
Hosted by Unofficial Partner · 🇺🇸 US · EN-GB · 566 episodes
Established thought leaders with verified media credentials.
Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
Unofficial Partner hosts Unofficial Partner Podcast, a sports show with 566 episodes published.
Chat UP is Unofficial Partner's series on AI in the sports business. Today's guest is Mike Bracken CBE. He built the UK's Government Digital Service, became the country's first Government Chief Data Officer, and now runs
Ben Curtis is Global Brand Vice President of Sure/Rexona at Unilever, and is just back the US where he ran the brand's first-ever Men's World Cup as a FIFA official partner. He came on Unofficial Partner before the tourn
A conversation recorded at the recent SportsPro Investment Summit, bringing together two very different investors: Andrea Radrizzani, media entrepreneur and former Leeds United owner, and Alistair Brownlee OBE, double Ol
Dan Jamieson secured exclusive rights for Jude Bellingham the week before the FIFA World Cup. The ICONS CEO takes us inside the complex world sporting memorabilia, where fame, fans and intellectual property collide. The
The Bundle with Yannick Ramcke of OneFootball and Murray Barnett of West26 Sport. Agenda: 1. The Commercialisation of the Hydration Break 2. Did the Ratings Success Change US Football Broadcasting? 3. Sky's £1.6bn ITV Ta
The Two Circles Sports IP Revenue League 2026 is full of numbers. The headline is that sports IP is worth $174billion. But the story is more interesting and nuanced than that. Richard went to the agency's offices in Holb
Today's guest Adam Kelly has been at IMG since 2001, connecting the business back almost to the McCormack era. Now President of IMG within TKO Group — which also owns UFC and WWE — he oversees IMG's media rights, product
FIFA will make $13bn from the four-year cycle culminating in this summer's tournament — nearly $9bn of it landing this year alone. For comparison, the Paris 2024 Olympics, the other Greatest Show on Earth, generated $5.2
Host: Richard Gillis (Unofficial Partner) Co-host/analyst: Andy Shora (TFG Labs) Three stories this episode: The Mythos/Fable shutdown — Anthropic ordered by the US government to disable its two most powerful models for
AI commoditises knowledge production and throws judgment into scarcity. In this episode, Ed Smith asks what that means for sport, education and the people building careers in the business — and why the humanities might b
Jonathan Licht, Chief Sports Officer at Sky Sports, discusses Sky's dominant position in UK sports broadcasting, strategic partnerships, and the future of sports media. Key topics: Sky's portfolio dominance: 225 Premier
The £295million sale of London Spirit franchise was one of the big sports business stories of the last year. Some of Silicon Valley's most successful and famous leaders buying 49% of The Hundred's Lord's based franchise,
Richard, Murray Barnett and Yannick Ramcke convene for a World Cup special, using the 2026 tournament as a lens on how sports broadcasting is shifting beneath the surface. The conversation moves from Qatar-to-2026 compar
A first for Unofficial Partner: six years and 550+ episodes covering every sport going, we'd somehow never devoted an episode to the sport of horse racing. So we fixed that — live, in front of an audience at The Big Bell
Chat_UP is Unofficial Partner's AI series created in collaboration with TFG Labs. The brief: cut through the AI firehose, work out what matters, and bring it back to the business of sport. Three stories this week. Story
On 22 April 2026, Coca-Cola unveiled Cole Palmer as its newest football brand ambassador, fronting Premier League and World Cup activations. A month later, Tuchel left him out of the England squad. We use the Palmer stor
Richard Gillis, Mike Jakeman and invited guests dissect the business of cricket. The IPL auction has become one of the most watched events in world cricket — part financial instrument, part entertainment spectacle. This
The news agenda around this summer's FIFA World Cup in North America has been dominated by the price of tickets. Why are they so expensive? What's it got to do with changes made by FIFA specifically for this tournament?
The Bundle is the original and much copied series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26W
Picks and Shovels: The Sports Investment Thesis That Doesn't Need Media Rights to Work Altman Solon's seventh annual Global Sports Survey lands with a central argument: sport is maturing into a full-stack asset class. Bu
Rob Wilson
Human Performance Specialist · University Campus of Football Business
1 appearance on this show
Bex Smith
former football player and investor · Crux
2 appearances on this show
Ben Curtis
Global Brand Vice President for Rexona · Good Measure
1 appearance on this show
James Emmett
Leaders in Sport
1 appearance on this show
Rich Johnson
Rich's Ice Cream Catering
1 appearance on this show
Michael Payne
former marketing director of the IOC · Empire Drafting and Design, LLC
1 appearance on this show
John Fallon
former CEO of Pearson · Pearson
1 appearance on this show
Mayowa Quadri
Versus
1 appearance on this show
Charlie Dewhurst
SailGP
1 appearance on this show
Larry Ellison
Oracle
1 appearance on this show
Adam Kelly
IMG
1 appearance on this show
Shaun Stewart
StubHub
1 appearance on this show
Detected from recent episode content. Sponsor presence is a real signal of listener purchasing power and show monetisation.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Unofficial Partner Podcast has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their sports audience.
Unofficial Partner Podcast is hosted by Unofficial Partner. The show is categorised under sports (business) and has published 566 episodes.
Unofficial Partner Podcast has published 566 episodes.
Unofficial Partner Podcast regularly covers sports, business, management. It sits in the sports category, with a business focus.
Unofficial Partner Podcast is accessible for guests with genuine sports expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Unofficial Partner Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Unofficial Partner Podcast average 52 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Unofficial Partner Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched today.