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Unlocking Africa

Hosted by Terser Adamu · business · EN-GB

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About this Podcast:

Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.

Pitch Analysis

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Contact path

Verified email

Booking probability

36%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Unlocking Africa

What is Unlocking Africa about?

Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century.

Who hosts Unlocking Africa?

Unlocking Africa is hosted by Terser Adamu. The show has published 244 episodes to date.

What has Unlocking Africa covered recently?

Recent episodes include "Building the Businesses and Infrastructure Behind Africa’s Creative Economy with Solomon Sonaiya" (26 October 2026, 36 minutes), "Why African Banks Reject Borrowers They Don’t Understand with Dalumuzi Mhlanga" (20 October 2026, 43 minutes), and "What Does It Take to Turn Africa’s Perishable Harvests Into Global Products? with Funmilayo Ishola" (5 October 2026, 39 minutes).

How often does Unlocking Africa publish?

Unlocking Africa publishes roughly weekly, with episodes averaging 40 minutes across 244 episodes.

How hard is it to get booked on Unlocking Africa?

Booking probability for Unlocking Africa is 36%, and the host is rated Selective on guests. Unlocking Africa requires a Pod Score of 80 or higher. Unlocking Africa's contact route on record: verified email.

Who should pitch Unlocking Africa?

The strongest fits for Unlocking Africa are Business & Management Consulting and Investing & Wealth Management. Unlocking Africa has a business audience.

About the host

Terser Adamu hosts Unlocking Africa, a business podcast with 244 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #244

    Building the Businesses and Infrastructure Behind Africa’s Creative Economy with Solomon Sonaiya

    Oct 26, 202636 min

    Episode 244 with Solomon Sonaiya, Co Founder, Business Development Director and Group Head of Entertainment at Livespot360, an integrated media and entertainment company building the businesses, infrastructure and...

  • Episode #243

    Why African Banks Reject Borrowers They Don’t Understand with Dalumuzi Mhlanga

    Oct 20, 202643 min

    Episode 243 with Dalumuzi Mhlanga, Founder and CEO of Notto, an alternative credit bureau building the infrastructure to help financial institutions assess creditworthiness and expand responsible lending across Africa...

  • Episode #241

    What Does It Take to Turn Africa’s Perishable Harvests Into Global Products? with Funmilayo Ishola

    Oct 5, 202639 min

    Episode 241 with Funmilayo Ishola, Founder of Dehydrator Hub Agrifood Technology Limited, a Nigerian agrifood company tackling post harvest loss by transforming perishable produce into higher value, shelf stable...

  • Episode #240

    From Ethiopia to Africa: Building a Digital Healthcare Platform for over 500,000 Patients with Beamlak Alemayehu

    Sep 28, 202638 min

    Episode 240 with Beamlak Alemayehu, Founder and CEO of Medanit Digital Health, Ethiopia’s first integrated, multi channel digital healthcare access system connecting patients with doctors, medication and mental health...

  • Episode #239

    Millions of Streams, Little Ownership: Is Nigeria Building a Music Industry or Just Exporting Talent? with Shola Bamidele

    Sep 21, 202642 min

    Episode 239 with Shola Bamidele, Founder and CEO of Loom Rooms, a creative ecosystem helping African artists develop their craft, strengthen their identities and build sustainable businesses around their work. Based in...

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  • Episode #238

    Why The Good Roll Is Betting on Ghanaian Bamboo to Disrupt the $350 Billion Paper Industry with Sander de Klerk

    Sep 14, 202632 min

    Episode 238 with Sander de Klerk, Founder and Chief Executive Officer of The Good Roll, a sustainable paper company building an integrated bamboo value chain between Ghana and global paper markets. The Good Roll began...

  • Episode #237

    Why Do So Many African Businesses Die With Their Founders? Succession, Stewardship and Legacy with Lydie Murorunkwere

    Sep 7, 202652 min

    Episode 237 with Lydie Murorunkwere, Founder and Managing Director of ML Corporate Services Ltd, Rwanda’s first locally owned licensed Trust and Company Service Provider, and Chairperson of the Rwanda Trust Companies...

  • Episode #236

    What Happens When Rural African Women Gain Access to Mentorship, Education and Economic Opportunity? with Linda Lockhart

    Aug 31, 202642 min

    Episode 236 with Linda Lockhart, Founder and CEO of Global Give Back Circle, an organisation focused on expanding education, financial inclusion and pathways to dignified work for women and girls across Africa. Since...

  • Episode #234

    Can Africa Build a Sustainable Fashion Value Chain From Raw Material to Retail? with Madelaine Fourie

    Aug 10, 202632 min

    Episode 234 with Madelaine Fourie, General Brand Manager at Sappi Verve, a business operating at the intersection of forestry, sustainable materials and global fashion value chains. Sappi Verve produces dissolving wood...

  • Episode #233

    How Cascador Is Helping Africa's Growth Stage Businesses Navigate the "Messy Middle" with Amanda Etuk

    Jul 27, 202640 min

    Episode 231 with Amanda Etuk, Program Director at Cascador, an Africa focused platform supporting growth stage entrepreneurs with the leadership, networks, strategic partnerships and catalytic capital needed to build...

  • Episode #232

    Why Africa's Music Industry Isn't Getting Paid What It's Owed with Shain Shapiro

    Jul 13, 202641 min

    Episode 232 with Shain Shapiro, Founder and Executive Director of the Center for Music Ecosystems and one of the world's leading experts on music, public policy, and economic development. Through his work advising more...

  • Episode #231

    Investing $100 Million to Create Africa's Next Million Jobs: Why Manufacturing Beats Tech with Daniel Yu

    Jul 6, 202641 min

    Episode 231 with Daniel Yu, Founder of Africa Jobs Fund, a philanthropic venture builder focused on creating high productivity jobs across Sub Saharan Africa through export manufacturing and international labour...

  • Episode #230

    Are Businesses in Africa Leaving Money on the Table by Ignoring Working Parents? with Soledad Sanchez Canamares

    Jun 22, 202637 min

    Episode 230 with Soledad Sanchez Canamares, Family Friendly Workplace Policy Specialist at UNICEF Eastern and Southern Africa, where she works with businesses, governments, and development partners to advance workplace...

  • Episode #229

    The Grandmothers Helping Solve Africa's Mental Health Crisis with Esther Tumbare

    Jun 15, 202648 min

    Episode 229 with Esther Tumbare, Chief Executive Officer of Friendship Bench, a pioneering Zimbabwean organisation transforming access to mental healthcare through community based solutions that have reached hundreds of...

  • Episode #228

    Can Financing Unlock Africa's EV Revolution Faster Than Technology? with Nena Sanderson

    Jun 8, 202644 minS0

    <p>Episode 228 with Nena Sanderson, Chief Product Officer and Managing Director of Mobility at M-KOPA, a leading African fintech and asset financing company helping millions of people access productive assets, digital...

  • Episode #227

    The Battle for Africa's Financial Rails: Stablecoins, Regulators, Cross Border Payments and Trade with Mimi Kufuor

    Jun 1, 202653 minS0

    <p>Episode 227 with Mimi Kufuor, Global COO of KoinKoin, a digital assets exchange and financial infrastructure company focused on solving cross border liquidity and payment challenges across Africa and other emerging...

  • Episode #226

    The Untapped Trillion Dollar Opportunity in Africa’s Diaspora Economy with Nicholas Bassey

    May 25, 202645 minS0

    <p>Episode 226 with Nicholas Bassey, Chief Operations and Program Officer at the African Diaspora Network (ADN), an organisation mobilising diaspora investment, entrepreneurship, innovation, and strategic partnerships...

  • Episode #225

    Why Hiring and Paying Employees in Africa Is Harder Than Most Companies Expect with Ernestine Van Rappard

    May 18, 202636 minS0

    <p>Episode 225 with Ernestine Van Rappard, CCO at Workpay, a Kenyan founded, Y Combinator backed payroll, HR, and Employer of Record platform helping companies hire, pay, and manage employees across Africa without...

  • Episode #224

    The Future of Ecommerce in Africa and Why Speed and Reliability Is Everything with Dima Rasnovsky

    May 11, 202639 minS0

    <p>Episode 224 with Dima Rasnovsky, General Manager for Africa at Glovo, one of the world’s leading quick commerce and on demand delivery platforms transforming how consumers access food, groceries, retail products, and...

  • Episode #223

    The Nigerian Entrepreneur Building Africa’s Sports Economy Through Boxing, Events and Entertainment with Ezekiel Adamu

    May 4, 202627 minS0

    <p>Episode 223 with Ezekiel Adamu, entrepreneur, change agent, and Group CEO of Balmoral Group, one of West Africa’s leading event and experiential companies. In this conversation, we explore how Africa can build...

Recent guests

Recent guests on Unlocking Africa. Study who booked and why before you pitch.

K

Kanessa Muluneh

fashion creator and entrepreneur, Nyle Investment Group

S

Sander de Klerk

The Good Roll

L

Lydie Murorunkwere

ML Corporate Services Ltd

L

Linda Lockhart

Global Give Back Circle

Best industries to pitch Unlocking Africa for

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