Oct 27, 202631 minS1
Nobody warned Russell Nohelty that the thing that built his reputation might be the exact thing keeping his next business stuck. After making the better part of a million dollars on Kickstarter, he assumed a cohort...
About this Podcast:
A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven't gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
Pitch Analysis
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Contact path
Verified email
Booking probability
50%
Guest openness
Selective
80/100
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What is UNFUDGE YOUR MARKETING about?
A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven't gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
What has UNFUDGE YOUR MARKETING covered recently?
Recent episodes include "Why Most Membership Models Fail and How to Fix Yours" (27 October 2026, 31 minutes), "Google Business Profile Mistakes That Are Holding You Back" (20 October 2026, 29 minutes), and "Why Credentials Alone Won’t Win You Clients" (13 October 2026, 29 minutes).
How often does UNFUDGE YOUR MARKETING publish?
UNFUDGE YOUR MARKETING publishes roughly weekly, with episodes averaging 27 minutes.
How hard is it to get booked on UNFUDGE YOUR MARKETING?
Booking probability for UNFUDGE YOUR MARKETING is 50%, and the host is rated Selective on guests. UNFUDGE YOUR MARKETING requires a Pod Score of 80 or higher. UNFUDGE YOUR MARKETING's contact route on record: verified email.
Who should pitch UNFUDGE YOUR MARKETING?
The strongest fits for UNFUDGE YOUR MARKETING are Marketing, Advertising & PR. UNFUDGE YOUR MARKETING has a business audience.
About the host
UNFUDGE YOUR MARKETING is a business podcast.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Oct 20, 202629 minS1Most business owners set up their Google Business profile once and never think about it again. Lindsey Busfield, VP at Optimize My Firm, joins Kristi to explain why that is one of the most common and costly mistakes she...
Episode #118
Why Credentials Alone Won’t Win You Clients
Oct 13, 202629 minS1When you come from academia, healthcare, or any field where credentials are everything, it makes sense to lean on your resume when you start marketing yourself. It feels safe. It feels factual. And according to Sophie...
Oct 6, 202628 minS1Tina Larsson built a consultancy for co-op and condo boards in New York City. The only problem? Nobody knew that kind of business existed, nobody was searching for it, and the people who might refer clients to her felt...
Episode #115
5 Lies Keeping Your Marketing Stuck
Sep 29, 202613 minS1Kristi has had countless conversations with smart, talented business owners who decide not to tackle their marketing. And after hearing the same reasons over and over again, she started to recognize them for what they...
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Sep 22, 202624 minS1You nailed the presentation. Your internal champion is on board. And then... nothing. The deal just sits there. In this episode, Jen Kelly, founder of New Initiatives Marketing Inc., explains why that happens more often...
UNFUDGE YOUR MARKETING
The Shiny Brand Trap: My Real Estate Marketing Mistake
Sep 15, 202618 minKristi and her husband decided to sell their cottage. They chose the most polished, well-known realtor in the area. Expensive SUVs, impressive marketing materials, a structured process, and a story about selling a...
UNFUDGE YOUR MARKETING
Trust Your Gut: Spot Marketing Red Flags Before It's Too Late
Sep 8, 202628 minDr. Karen Finn knew something was wrong with her marketing before she could prove it. Her providers kept telling her everything was working great. The numbers said traffic was up. But something still did not sit right...
UNFUDGE YOUR MARKETING
From Sales Struggles to Selling for Weirdos: How to Simplify Marketing
Sep 1, 202632 minSara Torpey's first business was, by her own admission, one giant marketing mistake. She and her partner spent a year building something they believed in, told almost no one about it, and then wondered why nobody showed...
UNFUDGE YOUR MARKETING
Stop the Networking Hustle: Build a Sustainable Marketing System
Aug 25, 202618 minBefore Kristi was helping other business owners unfudge their marketing, she was making one of the most common mistakes she now sees in nearly every client she works with. She was out there hustling, networking...
UNFUDGE YOUR MARKETING
Why Your Book Isn’t Selling: The Real Marketing Missteps
Aug 18, 202630 minMost people who write a book spend all their energy making it good. Far fewer stop to ask whether it is the right book in the first place. Ally Machate, former acquiring editor at Simon & Schuster and founder of The...
UNFUDGE YOUR MARKETING
Starting Over: Lessons in Leaving Corporate and Building a New Brand
Aug 11, 202635 minStephan Bajaio left a 14-year run at one of the world's leading enterprise SEO platforms with a massive LinkedIn following, deep industry connections, and a resume full of Fortune 500 names. What he did not have was a...
UNFUDGE YOUR MARKETING
Symptoms vs Root Cause: Why Your Marketing Isn’t Working
Aug 4, 202614 minCold hands. A doctor who wanted to prescribe blood pressure medication. And a functional medicine doctor who found the real problem underneath. Kristi opens this solo episode with a personal medical story... not because...
UNFUDGE YOUR MARKETING
Cut the Noise – Practical Tips for Attention-Grabbing Messaging
Jul 28, 202628 minEmily Aborn was sitting in a conference when the presenter asked everyone to pull out their phones and fill out a quick five-question survey. Eight minutes later, Emily looked up from her phone. She had no idea what she...
UNFUDGE YOUR MARKETING
From FOMO to Focus: How to Use AI Intentionally in Your Business
Jul 21, 202631 minEveryone is talking about AI. Fewer people are asking whether they should actually be using it the way they are. Marisa Cali, consulting strategist and event producer, joins Kristi to talk about what she is seeing as...
UNFUDGE YOUR MARKETING
From Overwhelm to Organized: Small Business Marketing Lessons
Jul 14, 202631 minMeg Tyo had a business she believed in and photos she was proud of. What she did not have was a plan. And for a long time, she convinced herself she could get away without one. In this episode, Meg gets honest about the...
UNFUDGE YOUR MARKETING
How Losing a Dream Client Fueled a Major Marketing Shift
Jul 7, 202629 minAli Raymer built a multi-million dollar travel business, lost everything overnight during COVID, and rebuilt it from scratch. But before any of that, she lost a dream client to another agency and used that sting to...
UNFUDGE YOUR MARKETING
Failing Forward: How a Workshop Flop Fueled Better Marketing
Jun 23, 202634 minRon Klinger had every reason to believe his workshop was going to be a success. The open rates were through the roof. The engagement was undeniable. The audience already knew him and loved his work. So what went wrong...
UNFUDGE YOUR MARKETING
Why Most SEO Investments Fail and How to Fix It
Jun 16, 202631 minEveryone says you need SEO. But what if your website is not actually ready for it? Benas Leonavicius, founder of a solo SEO business he scaled to over $120K a year, joins Kristi to talk about the mistake he sees...
UNFUDGE YOUR MARKETING
Celebrating 100 Episodes: Top Marketing Lessons Learned
Jun 9, 202616 minOne hundred episodes. Kristi Mitchell did not set out to build a show about marketing mistakes. She set out to have honest conversations that other business owners could actually learn from. And somewhere along the way...
Recent guests
Recent guests on UNFUDGE YOUR MARKETING. Study who booked and why before you pitch.
A
Ally Machate
publishing strategist, bestselling author, founder, The Writer’s Ally
E
Emily Aborn
copywriter, speaker, host of 'Content with Character' podcast, She Built This Community
A
Ali Raymer
founder and lead travel advisor at Peace & Pearl Travel Co., Peace and Peal Travel Co.
R
Rachel Allen
marketing strategist and communications expert, Valencia College Peace and Justice Institute
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