Meet the operators behind Hulken, a brand that's done $100M+ in sales since launch with a team of seven and no VC funding.Before Hulken, Alex Schinasi and Lee Rotenberg each built and exited software companies. Now they bring that builder mentality to consumer: fast, lean, unconventional.Every week they get into the parts of scaling a consumer brand nobody posts about: inventory tradeoffs, retail margins, collab terms, and what AI actually replaced. For founders and operators who want specifics, not theory.Presented by Structured Agency and Horatio, both used by Hulken to scale.
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Contact path
Public web form
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchMeet the operators behind Hulken, a brand that's done $100M+ in sales since launch with a team of seven and no VC funding. Before Hulken, Alex Schinasi and Lee Rotenberg each built and exited software companies. Now they bring that builder mentality to consumer: fast, lean, unconventional.
Recent episodes include "2026 Black Friday Playbook: How You Can Make Millions in Q4" (20 October 2026, 16 minutes), "How to Sell Millions in High-Ticket Products (41-Minute Masterclass) | Kevin Chen @ iRestore" (13 October 2026, 42 minutes), and "How to Go Viral Repeatedly with $0 Marketing | Hot Girl Pickles’ Co-Founders" (30 September 2026, 47 minutes).
Unfinished Business publishes roughly every two weeks, with episodes averaging 31 minutes across 48 episodes.
Booking probability for Unfinished Business is 31%, and the host is rated Selective on guests. Unfinished Business requires a Pod Score of 80 or higher. Unfinished Business's contact route on record: public web form.
The strongest fits for Unfinished Business are Business & Management Consulting. Unfinished Business has a business audience.
Unfinished Business is a business show with 48 episodes published.
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Unfinished Business
Hulken made millions on Black Friday 2025, and Alex and Lee are already planning 2026 differently. Their best campaign last year went only to existing customers, and the Black Friday email that beat their Cyber Monday...
Unfinished Business
Kevin Chen (sells a red light therapy helmet that can cost more than a thousand dollars, takes months to buy, and takes six months to show results. Every DTC playbook says to start with a $30 impulse buy. Kevin went the...
Unfinished Business
Leah Marcus and Yasaman Bakhtiar posted about a pickle company every day for months before they had a single jar to sell. The first videos were trends, and the trends flopped in the way that matters: views came in...
Unfinished Business
For most of their careers, Alex and Lee believed a bigger team meant a stronger company. Now they believe the opposite, and they've got the receipts: $50M in revenue last year with seven full-time employees and payroll...
Unfinished Business
Katie Lefkowitz was a lifelong Snickers fanatic when a colon cancer scare and a doctor's orders to cut sugar should have ended that relationship. Instead, she went home and started experimenting with date-based caramel...
Unfinished Business
Justin Allen co-founded TUSHY a decade ago to solve a problem most Americans didn't know they had. No roadmap, no comparable brand, no playbook… just a bet that if you made toileting joyful enough, people would come...
Unfinished Business
Two things have been true at Hulken since year one: no dropshipping, and only say yes to collabs that actually earn it. On the eve of launching their most complex product development yet (a full pattern collab with Posh...
Unfinished Business
Most founders building consumer brands think DTC is the goal. Allison Luvera knew from day one it was just the testing ground. Getting into Whole Foods, Costco, Safeway, and Total Wine with five employees and a patented...
Unfinished Business
Greta Meyer started Sequel in a college classroom. She and her co-founder identified a physics flaw in the tampon that nobody had fixed in almost 100 years, and spent years navigating FDA clearance, manufacturing...
Unfinished Business
Suze Dowling has seen the inside of more DTC brands than almost anyone. As co-founder of Pattern Brands, a multi-brand home goods portfolio she's been building since 2018, she doesn't just run one brand. She runs five...
Unfinished Business
We turned the mic around. For the first time on Unfinished Business, Alex and Lee are interviewing someone from inside Hulken, their own Chief Brand Officer. Tara Seruya has been working with Alex and Lee for over a...
Unfinished Business
Seven people. $50 million in annual revenue. One brand that somehow manages to feel like it's everywhere. If you've ever wondered how Hulken actually works (the operating model, the org chart, the tools, the strategy)...
Unfinished Business
They cooked dog food in a rented kitchen in Queens. Their friends thought they were insane. That was 2018. Today, Spot & Tango is a 100% direct-to-consumer, subscription dog food company doing $120-130M in revenue and...
Unfinished Business
The DTC era of "raise money first, ask questions later" is over. And Ben Cogan saw it coming. Ben is the co-founder of Hubble Contacts, one of the original DTC brands, which grew to $100M+ in revenue and earned him a...
Unfinished Business
He's seen the balance sheets behind the brands your feed tells you are crushing it. And what he's found? The gap between the press release and the spreadsheet is bigger than you think. Nate Rosen is the co-founder of...
Unfinished Business
Most marketing decisions aren't driven by strategy. They're driven by ego. That's the honest (and slightly uncomfortable) truth that Brooke Yoakam, founder of AvidAI and the brand analyst behind @thebrandblueprint_...
Unfinished Business
She spent two years building one product. Went through 207 prototypes. Filed 4 patents. Heard 2,500 nos from investors. And now has 200 of them. That's Steph Hon, founder and CEO of Cadence: the modular, magnetic...
Unfinished Business
Season 2 of Unfinished Business is officially here and a lot has changed since we wrapped Season 1. When we first started this podcast, we were still at Clay. Hulken was growing, but it wasn’t our full focus. Over the...
Unfinished Business
Melanie Travis didn’t go to fashion school. She didn’t work at a legacy brand. She didn’t have a co-founder, a warehouse, or a team. What she did have was a miserable experience swimsuit shopping for a company retreat...
Unfinished Business
No guests. No prep. Just us. In this episode, we sat down together — two co-founders, two moms, two longtime partners in life and business — to talk about what’s really keeping our relationships strong. And what’s...
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