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Unfiltered Media Podcast
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businessmarketing

Unfiltered Media Podcast

Hosted by Justin Lebbon and Ian Whittaker · 🇺🇸 US · EN · 14 episodes

Where this show ranks

Episodes
14
Last ep.
today
Avg length
31m
Booking Probability™
28
Stretch.
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Estimated audience
,
Audience size not yet estimated
Listen Score
16
Niche reach.
Virality (30d)
47
Steady cadence.

Pitch Analysis

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Required Pod Score
80/ 100
Premium

Established thought leaders with verified media credentials.

Guest openness
Not signalled recently
Best topics to pitch
businessmarketing

About this podcast

Want to understand how the intersection of the finance world impacts the media and advertising industry? Well this is the podcast for you.

businessmarketing

About the host

Justin Lebbon and Ian Whittaker hosts Unfiltered Media Podcast, a business show with 14 episodes published.

Recent episodes

Our AI reads these to draft pitches

How industry incentives, trading and measurement shape media quality and why it matters

Jun 7, 202633m0

This episode features a discussion with Erez Levin, a prominent speaker and writer in the advertising industry,focusing on the concept of quality media. The conversation explores the challenges of defining and valuing qu

Show notes

The Great Ad Tech Squeeze: Platforms dominate tech, kickbacks and consolidation

May 23, 202620m0

This episode explores the fundamental shift from efficiency to dominance in digital advertising. Ian shares why the traditional ad tech model is at a crossroads, with many players facing margin squeeze or consolidation,

Show notes

The Great Ad Spend Shift: Why Meta, Amazon & programmatic are reshaping media

May 6, 202637m0

Justin Lebbon is joined by Guideline’s Chief Insights & Analytics Officer, Sean Wright, for a deep dive into where advertising money is really flowing and why the biggest platforms continue to dominate despite mounting s

Show notes

Meta, Google, Amazon all post Q1 results - Analysis and market reaction

Apr 30, 202618m0

An in-depth analysis of the latest quarterly results from Google, Meta, and Amazon, exploring their growth, AI investments, and implications for the advertising and media industry.

Show notes

NBCU attacks Nielsen; Retail Media's growth; What Havas/Publicis Q1 results say

Apr 15, 202627m0

This week we discuss NBCU’s attack on Nielsen and why audience measurement has become a high-stakes power play influencing valuations, revenues, and market sentiment. This isn’t just about metrics and currency; it’s abou

Show notes

Agency models; Macro trends; social media regulation and the music industry!

Apr 10, 202634m0

The episode kicks off with a discussion on the evolving landscape of advertising agencies, particularly focusing on Accenture's innovative approach to agency models. We delve into how traditional cost-plus models are bec

Show notes

Broadcasters fight back; OOH growth; Accenture's new agency model and AI investment

Apr 3, 202634m0

Fresh from Future TV Sydney and a trip to New Zealand, we break down the TV industry’s comeback playbook with examples from out-of-home to broadcasters rebuilding momentum by collaborating and building what buyers want.

Show notes

Can premium survive and thrive?

Mar 23, 202641m0

Most brands think premium media is about content. It isn’t. It’s about environment. In this episode, we unpack what “premium” really means in a world of unlimited impressions and AI-generated noise and why the fight over

Show notes

Markets, War and the Growth Problem

Mar 13, 202638m0

This week we examine the economic impact of the Middle East conflict, how geopolitical uncertainty is influencing financial markets, and what it could mean for the media and advertising industry. We also dig into the sur

Show notes

Broadcast Strategy, Paramount/WBD deal explained and the Cost-Cutting Trap

Mar 5, 202633m0

Feature-rich episode this week, starting with feedback from global broadcasters following Justin Sampson’s interview last week. We then focus on M&A activity, looking at developments around ITV and Sky, while Ian explain

Show notes

The future of media currencies in the platform era

Feb 24, 202628m0

Ian and Justin are joined by Barb’s outgoing CEO Justin Sampson to discuss the growing pressures facing industry measurement currencies as media consumption fragments and digital platforms reshape the market. Hot off the

Show notes

Media deals: Netflix, WBD, Paramount, ITV, Sky and agency business models/Q4 results

Feb 19, 202638m0

In this episode of Media Unfiltered, Justin Lebbon and Ian Whittaker unpack the shifting deal landscape in global media, from the evolving Netflix–Warner–Paramount dynamics to the conspicuous silence around Sky–ITV. They

Show notes

Markets fret over AI capex as TV advertising shows signs of life

Feb 5, 202630m0

This week we examine investor nerves around the colossal levels of capital being poured into AI, and whether those investments will truly pay off without fundamental change across gaming, software, and agency businesses.

Show notes

Google scuppers service comparing YouTube viewing with TV

Jan 29, 202620m0

This episode covers the recent news that Google employed a 'cease and desist’ tactic to force Barb and Kantar Media to stop the viewership measurement of YouTube on TV screens. We secured private commentary from advertis

Show notes

The 2026 Predictions Podcast

Jan 20, 202632m0

This podcast explores the turbulent financial world in 2026 reflecting on the impact it may have on media and marketing. Much to the surprise of our hosts, 2025 was a strong year for ad spend with the main victors being

Show notes

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Audience demographics

Age
25-54
Consumer type
Professionals & Founders

Topics covered

businessmarketing

Successful pitch examples

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Best industries to pitch Unfiltered Media Podcast for

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.

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Frequently asked questions

How do I pitch Unfiltered Media Podcast as a podcast guest?

To pitch Unfiltered Media Podcast, visit https://media-unfiltered.com/podcast for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.

Who is the host of Unfiltered Media Podcast?

Unfiltered Media Podcast is hosted by Justin Lebbon and Ian Whittaker. The show is categorised under business (marketing) and has published 14 episodes.

How many episodes does Unfiltered Media Podcast have?

Unfiltered Media Podcast has published 14 episodes.

What topics does Unfiltered Media Podcast cover?

Unfiltered Media Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.

Is it hard to get booked on Unfiltered Media Podcast?

Unfiltered Media Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.

Is Unfiltered Media Podcast currently accepting guest pitches?

Unfiltered Media Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.

How long are Unfiltered Media Podcast episodes?

Episodes of Unfiltered Media Podcast average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.

What guest credentials does Unfiltered Media Podcast typically look for?

Our data rates Unfiltered Media Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.

Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched today.

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