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Hosted by Justin Lebbon & Ian Whittaker · 🇺🇸 US · EN · 24 episodes
Established thought leaders with verified media credentials.
A senior, data-driven podcast on media, advertising and ad-tech — TV, streaming, ad-spend and the markets behind them. Hosted by Justin Lebbon and Ian Whittaker.
Justin Lebbon & Ian Whittaker hosts Unfiltered Media, a business show with 24 episodes published.
Comcast Advertising president James Rooke argues premium video is inherently performative and can win share back from the big platforms — if TV makes itself as easy to buy as social and proves outcomes via incrementality
Ian Whittaker and Justin Lebbon dissect the politics stalling the Paramount/Warner Bros Discovery deal, the tech-titan PR push on AI, and how a Burnham government could reshape UK media and social-platform policy.
Justin Lebbon and Ian Whittaker run through Q2 results — Alphabet, Comcast, Netflix, Havas and Publicis — and unpack why soaring AI CapEx is spooking investors plus ad investment figures remain resilient despite the war
Justin Lebbon and Ian Whittaker unpack the agreed Sky–ITV deal, the likely regulatory path, whether ITV Studios gets bought, and why Comcast is splitting off NBCUniversal — plus the collaboration-not-just-consolidation l
Rita Ferro, President of Global Advertising at Disney, joins Media Unfiltered to discuss the opportunities and challenges facing premium media as audiences fragment and competition intensifies. The conversation explores
Mark Marshall, Chairman of Global Advertising andPartnerships at NBCUniversal, joins Justin Lebbon to discuss how the company plans to sustain its growth following a blockbuster year for sports. Marshall explains how NBC
Most investors overlook the game-changing signals from SpaceX's recent IPO; Elon Musk's space empire is shaping the future of tech, media, and capitalism itself. In this pre-Cannes episode, we unveil how SpaceX's valuati
Most agencies remain constrained by legacy structures, short-term KPIs, and slow-moving processes. But a new generation of independent agencies is proving there's another way. In this episode, we speak with Ali Reed, Chi
This episode features a discussion with Erez Levin, a prominent speaker and writer in the advertising industry,focusing on the concept of quality media. The conversation explores the challenges of defining and valuing qu
This episode explores the fundamental shift from efficiency to dominance in digital advertising. Ian shares why the traditional ad tech model is at a crossroads, with many players facing margin squeeze or consolidation,
Justin Lebbon is joined by Guideline’s Chief Insights & Analytics Officer, Sean Wright, for a deep dive into where advertising money is really flowing and why the biggest platforms continue to dominate despite mounting s
An in-depth analysis of the latest quarterly results from Google, Meta, and Amazon, exploring their growth, AI investments, and implications for the advertising and media industry.
This week we discuss NBCU’s attack on Nielsen and why audience measurement has become a high-stakes power play influencing valuations, revenues, and market sentiment. This isn’t just about metrics and currency; it’s abou
The episode kicks off with a discussion on the evolving landscape of advertising agencies, particularly focusing on Accenture's innovative approach to agency models. We delve into how traditional cost-plus models are bec
Fresh from Future TV Sydney and a trip to New Zealand, we break down the TV industry’s comeback playbook with examples from out-of-home to broadcasters rebuilding momentum by collaborating and building what buyers want.
Most brands think premium media is about content. It isn’t. It’s about environment. In this episode, we unpack what “premium” really means in a world of unlimited impressions and AI-generated noise and why the fight over
This week we examine the economic impact of the Middle East conflict, how geopolitical uncertainty is influencing financial markets, and what it could mean for the media and advertising industry. We also dig into the sur
Feature-rich episode this week, starting with feedback from global broadcasters following Justin Sampson’s interview last week. We then focus on M&A activity, looking at developments around ITV and Sky, while Ian explain
Ian and Justin are joined by Barb’s outgoing CEO Justin Sampson to discuss the growing pressures facing industry measurement currencies as media consumption fragments and digital platforms reshape the market. Hot off the
In this episode of Media Unfiltered, Justin Lebbon and Ian Whittaker unpack the shifting deal landscape in global media, from the evolving Netflix–Warner–Paramount dynamics to the conspicuous silence around Sky–ITV. They
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Unfiltered Media is hosted by Justin Lebbon & Ian Whittaker. The show is categorised under business (marketing) and has published 24 episodes.
Unfiltered Media has published 24 episodes.
Unfiltered Media regularly covers business, marketing. It sits in the business category, with a marketing focus.
Unfiltered Media is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Unfiltered Media hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Unfiltered Media average 30 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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