business
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‘Understanding IP Matters,’ is a popular podcast series that enables successful entrepreneurs, inventors, content creators, executives and experts to share their IP story - the good, bad and amazing. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach to improve IP awareness, enhance value and promote sharing. www.understandingip.org
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Contact path
Verified email
Booking probability
41%
Guest openness
Selective
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Signup to Generate a Pitch‘Understanding IP Matters,’ is a popular podcast series that enables successful entrepreneurs, inventors, content creators, executives and experts to share their IP story - the good, bad and amazing. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach to improve IP awareness, enhance value and promote sharing.
Recent episodes include "The Meaning of IP Value Today" (20 October 2026, 44 minutes), "A Leader in the $370B Character Licensing Boom" (12 May 2026, 36 minutes), and "How the University of Kentucky is Building AI-Forward Culture and Driving Economic Impact" (31 March 2026, 46 minutes).
Understanding IP Matters publishes roughly every two weeks, with episodes averaging 42 minutes across 58 episodes.
Booking probability for Understanding IP Matters is 41%, and the host is rated Selective on guests. Understanding IP Matters requires a Pod Score of 80 or higher. Understanding IP Matters's contact route on record: verified email.
The strongest fits for Understanding IP Matters are Law & Legal Services and Photography, Polling & Other Services. Understanding IP Matters has a business audience.
Understanding IP Matters is a business podcast with 58 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #3
Send us Fan Mail Some startups have filed 300 patents in every country in the world and still ended up in bankruptcy court, unable to sell a single one. Efrat Kasznik, president of Foresight Valuation Group and an IP...
Episode #11
Send us Fan Mail Character licensing is a $370 billion global industry — and most people have never heard of it. Bruce Berman sits down with David Born, CEO of Born Licensing and one of the world's leading experts in...
Episode #10
Send us Fan Mail Protecting intellectual property at a university should come before sharing it Ian McClure, Vice President of Research and Innovation at the University of Kentucky, makes the case that intellectual...
Episode #9
Send us Fan Mail Danny Marti has navigated IP from the Obama White House to the boardrooms of some of the world's most powerful companies. As President Obama's intellectual property enforcement coordinator — the...
Episode #8
Send us Fan Mail Laura Peters provides rare perspective to intellectual property awareness, having served as Deputy Director at the U.S. Patent and Trademark Office under Andre Iancu before becoming Executive Director...
Episode #7
Send us Fan Mail Wayne Stacy brings a unique perspective from his role as executive director of Berkeley Center for Law and Technology. From his early days as a patent litigator to directing the Silicon Valley USPTO...
Episode #6
Send us Fan Mail Why do many businesses prefer lawsuits over licensing deals — and what does IP capital mean for innovation? Phil Hartstein, co-founder of Soryn IP Capital and former CEO of Finjan Holdings, shares...
Episode #5
Send us Fan Mail Allison Gaul, senior counsel at BCG-X, an invention development and commercialization company, discusses the evolving AI landscape, where intellectual awareness meets real-world strategy. As both a...
Episode #4
Send us Fan Mail When creativity meets intellectual property, innovation has no boundaries. Eric Bear has licensed intellectual property to all major U.S. studios and Fortune 500 companies while maintaining a successful...
Episode #3
Send us Fan Mail Ruth Vitale, Oscar-winning producer and CEO of Creative Future, reveals the devastating impact of copyright piracy on America's entertainment workforce. Piracy costs the economy up to $71 billion...
Episode #2
Send us Fan Mail Award-winning educator and IP advocate Daryl Lim joins Bruce Berman to explore the intersection of artificial intelligence and intellectual property education. Broadcasting from Singapore, Daryl shares...
Episode #1
Send us Fan Mail Join host Bruce Berman for an illuminating conversation with Henry Hadad, Head of Intellectual Property Rights at Bristol-Myers Squibb. This episode explores how intellectual property education and...
Episode #12
Send us Fan Mail Michael Cima is a researcher, inventor and entrepreneur who has spent 40-years creating advanced medical devices that focus on diagnostics and treatments for cancer, metabolic diseases and trauma. He is...
Episode #11
Send us Fan Mail Julie Zerbo is an editor, lawyer and business analyst who covers the business of fashion, including its evolving use of licensing and IP rights. Support the show Understanding IP Matters is brought to...
Episode #10
Send us Fan Mail Author Jonathan Barnett argues that tilting the IP playing field to the benefit of the biggest companies is a much greater threat to innovation, business and democracy than we are willing to admit...
Episode #9
Send us Fan Mail Brandie Nonnecke heads the CITRIS Policy Lab, a tech research center at UC Berkeley that focuses on IT and deep tech and explores topical issues, including personal data privacy, digital access equity...
Episode #8
Send us Fan Mail Dr. Bertley is a nine-time Emmy Award winning educator who believes that inventions and creative expression are for everyone, from school age children to leading research institutions. Science...
Episode #7
Send us Fan Mail Arguably the most successful USPTO Director, Andrei Iancu, worries that fear of an AI apocalyps are over blown and that too much regulation could be a bigger threat to the U.S.'s ability to compete than...
Episode #6
Send us Fan Mail A leading patent market expert explains how the ennactment of bi-partisan IP legislation before Congress can help inventions to become more meaningful. Understanding IP Matters is brought to you by the...
Episode #5
Send us Fan Mail Adobe, NYT and Twitter-lead initiative uses open source software to track image origination and changes to spot fakes and prevent abuse. Understanding IP Matters is brought to you by the nonprofit...
Recent guests on Understanding IP Matters. Study who booked and why before you pitch.
Contributor with the Forum for Intellectual Property at the Hudson Institute and Director of the Media, Entertainment and Technology Law Program at the Gould School of Law at the University of Southern California, Gould School of Law at the University of Southern California
Public Engagement, Communications and Impact Manager, American Federation of Teachers
vocal advocate for artist rights and senior lecturer on music business, Cracker and Camper Van Beethoven
Soryn IP Capital
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