Two Wacky Teacherpreneurs Tell All

Jess and Amanda have been friends and teacherpreneurs for over ten years! They are excited to share their silly banter and business acumen with teachers who are looking to start a business and begin making recurring revenue online!

Two Wacky Teacherpreneurs Tell All is a business podcast hosted by Unknown Host, with 83 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Two Wacky Teacherpreneurs Tell All, a business show with 83 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #81

  TPT Search Analytics Explained: How to Use Your Data to Make More Sales

  Aug 8, 202617 minS2

  TPT just launched a powerful new search analytics tool — and most sellers don't even know it's there. In this episode of Two Wacky Teacherpreneurs Tell All, Amanda and Jess open their TPT dashboards on screen and explore the new My Search Analytics feature together in real time, uncovering which keywords are actually driving traffic to their stores, which products are converting and which ones nobody's buying, and what all of that data means for product strategy. This isn't a tutorial from someone who's already mastered it. It's two veteran sellers clicking buttons, discovering data, and brainstorming what to do with it — exactly the way most teacherpreneurs will experience this tool for the first time. In this episode, you'll learn: Where to find TPT's new search analytics: Dashboard → My Search Analytics (the second button over — look for the colorful keyword bubbles) What the bubbles mean: your top keywords by search visit percentage, showing you exactly what phrases teachers are using to find your store Amanda's top keywords: "mafia game" (33% of all search visits), "folktale," "team-building activities middle school," and "copyright fair use" — and what each one tells her about where to invest her time Jess's top keywords: "goodbye letter from teacher," "welcome letter to parents template," and "New York State" — and why a single state report showing up reveals seasonal search behavior What a good conversion rate actually is on TPT: the industry standard is 5% for online businesses, but TPT sellers regularly see 22%, 50%, even 100% on niche products — and what the conference panelists said about what that means Amanda's 22.22% conversion rate on her Mafia Game: what that number means and how she can use it to prioritize marketing The 0% conversion problem: when 10 people click and nobody buys, that's a signal something's wrong with your preview, price, or product — not your keyword How to use date ranges strategically: checking August keywords now so you can plan back-to-school marketing, email campaigns, and Pinterest pins in advance The big TPT conference insight on grade-specific products: teachers search by individual grade, so a product for "4th grade" will outsell a product spanning grades 3–5 Why Pinterest is having a major comeback — but you must pin from a blog post, never directly from your TPT store or YouTube (both platforms now block rich data from external scraping) Why TPT conference had zero sessions on YouTube, TikTok, or Facebook Creator — and why Jess filed a complaint The Facebook Creator program: Jess's friend is making more money from short Facebook videos about picture books than from all her other businesses combined Watch this episode on YouTube to see Amanda and Jess's matching TPT analytics screenshots as their Zoom backgrounds and their live screen-shares of the new dashboard. Subscribe and leave a five-star review — and remember, if you share this podcast with 10 other people, you'll have good luck forever.

  ListenShow Notes
• 

  Episode #80

  Should You Start Over or Revive Your Dead Instagram? Honest Advice for Teacherpreneurs

  Aug 1, 202626 min

  Amanda hasn't posted on Instagram since September 2022. She still has 5,000 followers. She's still getting 70 views a month from people she's never met. So should she delete everything and start fresh — or can she bring it back from the dead? In this episode of Two Wacky Teacherpreneurs Tell All, Jess (who went through this exact process over the past six months) gives Amanda a full Instagram audit and revival plan, complete with the one piece of advice Claude keeps giving her that she doesn't want to hear: be consistent. This episode is for every teacherpreneur who built an Instagram presence, abandoned it during COVID or the TikTok era, and is now staring at a dormant account wondering if it's too late. Spoiler: it's not. But there are some things you need to know first. In this episode, you'll learn: Why you should never delete and start over — your 5,000 followers are 5,000 people who already chose you, and rebuilding from zero is infinitely harder than reviving what you have Instagram's "200-view jail" explained: when you come back after a long absence, Instagram caps your reach at around 200 views to test whether you're really back — and posting from an international IP address (like Uruguay) makes it even worse How long the jail period lasts: Jess's experience says 3–6 months of consistent posting before views climb back to normal What "consistent" actually means: not daily posting, but high-quality content every few weeks — Claude's advice is at least once a week on your feed Why Jess's Instagram views dropped to 200/day while she was in Germany — and immediately jumped back to 1,200 when she returned to the US Amanda's unique content style: iPad handwritten charts and lists using an Apple Pen — and why Jess thinks filming the handwriting process as a reel would crush it (a coworker got 2 million TikTok followers doing this) The B-roll strategy: film yourself typing, walking, making coffee — then add a profound text overlay about teaching or writing. It works because it's ASMR-adjacent and people can't look away Jess's brand deal strategy: how she pivoted from selling TPT products on Instagram to landing Scholastic sponsorships ($3,000 in free books) and paid brand deals ($250 per video) Why fun is the only sustainable Instagram strategy for neurodivergent creators — Amanda's honest admission that the moment something isn't fun anymore, she quits The environment hack: Jess's smiley face tapestry that makes her want to film, and why setting up a fun filming spot matters more than any content calendar Jess's new puppet from Germany (name TBD — Blaubeere is a contender), Amanda's cat ear filter, and a cat with diarrhea in Uruguay Watch this episode on YouTube to see Amanda's fuzzy winter jacket (it's July in the Southern Hemisphere), Jess's tank top in 110-degree Las Vegas heat, and the debut of the unnamed blue puppet with devil horns. Subscribe and leave a five-star review — and remember, if you share this podcast with 10 other people, you'll have good luck forever.

  ListenShow Notes
• 

  Episode #79

  Digital Nomad Dreams vs. Reality: What No One Tells You About Moving Your Business Abroad

  Jul 25, 202624 minS2

  She actually did it. Amanda sold her house, got rid of nearly everything she owned, packed a cat into a tiny carrier (which went about as well as you'd imagine), and moved her family from the Bay Area to Uruguay on a one-way ticket. In this episode of Two Wacky Teacherpreneurs Tell All, Amanda gives Jess — and the audience — the unfiltered, chaotic, very real update on what the first weeks of expat life were actually like. This is not a polished digital nomad vlog. This is an episode that starts with three false starts because Amanda's kid is yelling from the next room and Jess's blind, partially deaf dog with dementia is barking in Las Vegas. The bloopers stayed in because that's literally what life sounds like right now. In this episode, you'll learn: Why everything in Uruguay is miniature: tiny toilets, tiny cars, tiny sinks, tiny ovens, tiny parking spots, tiny underwear — and how the Suzuki Celerio they just bought was described online as "a great starter car for a 16-year-old" The cat pee suitcase disaster: arriving at 10 PM with no litter box, no stores open, and waking up to discover the cat had thoroughly soaked their entire (already minimal) wardrobe Why there are no dryers in Uruguay — and no enzymatic cleaners, no pot holders, and no spatulas that would be recognizable to an American The minimalism reality check: Jess's observation that minimalism is romanticized by upper-middle-class Americans, and Amanda's lived experience of actually doing it involuntarily Why Amanda has no regrets — and the disillusionment with American life that prompted the move The digital nomad myth: why Amanda thinks "just open your laptop and start working in a new country" is unrealistic — between learning a new language, navigating bureaucracy, getting a cedula, and adjusting to a new culture, she hasn't done any business in months The cost reality: Uruguay is the most expensive country to live in Latin America — this isn't Southeast Asia Temporary residency vs. permanent residency vs. citizenship — and why Amanda's family will always remain US citizens Why Amanda's TPT income being a hobby rather than a necessity made this move possible — and what it would take if you were dependent on that income Jess's summer update: school year over, about to leave for Germany, and her family's extremely intense relationship with pot holders Watch this episode on YouTube to see Amanda's Uruguayan flag background, Jess's Zoom conveyor belt, and all three false starts they refused to edit out. Subscribe and leave a five-star review — and remember, if you share this podcast with 10 other people, you'll have good luck forever.

  ListenShow Notes
• 

  Episode #78

  TPT Forward 2026 Recap: The Biggest Takeaways Every Seller Needs to Hear (Even If You Didn't Go)

  Jul 17, 202639 minS2

  Jess went to TPT Forward 2026 in Las Vegas — and came back with a notebook full of takeaways, a renewed love for TPT, and intel that every seller needs to hear whether they were there or not. In this episode of Two Wacky Teacherpreneurs Tell All, Jess debriefs Amanda on everything: the sessions that blew her mind, the data TPT shared about what's actually driving (and killing) sales, the platform's strategy for fighting AI search engines, and the emotional moment when she realized 60–70% of the room was still full-time classroom teachers — just like her. This is the conference recap episode you've been waiting for. If you couldn't make it to Las Vegas, consider this your crash course. In this episode, you'll learn: The preview revelation: TPT's internal data shows that 60% of products don't have previews, and products without previews aren't selling. Your preview — not your description — is what teachers look at before buying. It should show every page and function as your sales page. The first 300 words matter most: With AI search engines pulling snippets from product listings, TPT recommends front-loading your first 300 words with exactly what teachers search for — no upselling, no links to other products, and include every variation of your grade level (6, sixth, grade six) The $100K freebie strategy: One presenter traced how she made $100,000 by linking paid resources on the first page of her freebie using UTM codes to track performance — a strategy most sellers have never tried How TPT is fighting AI search: TPT is building landing pages optimized for AI search engines so that teacher queries land on TPT blog content first, funneling them to products. Their message: "We'll be here in 20 years. We're never selling." IXL's commitment: The IXL CEO addressed the room directly — they are not selling TPT, they're investing long-term, and they believe in the teacher-author model The One Thing Strategy from closing keynote speaker Erin Waters: stop working on 20 projects. Pick the one product idea that keeps popping into your head — the one you want to pull over and write down — and go all in on it. Her math game bundle, born from this philosophy, still makes up 70% of her revenue The power of bundles: Seller advisory board members revealed they create mega-bundles of their entire store priced at $500–$900, feature them in their top four products, and sell a few per year The 60% surprise: When the room was polled, 60–70% of attendees were still full-time classroom teachers — a shift from previous years that made Jess feel like she belonged again Search behavior changes by season: TPT data shows teachers search differently as the year progresses — complete sentences and formal terms in August, slang and abbreviations (like "LANG" instead of "English Language Arts") by May. Top sellers adjust their titles accordingly Snapseed: A free app for product photography — the session taught sellers how to make paper-on-a-table photos look professional by adjusting individual colors and white balance AI isn't replacing TPT — it's complementing it: Amanda's take on why Claude's slide-making capabilities are impressive but "still not good enough," and why teachers use ChatGPT AND TPT together, not one or the other Claude was named the best AI for business analytics at the AI advisory board session — ahead of competitors, though the landscape shifts every few months Shoutouts: Nancy / The Apple Basket Teacher (37 years of third-grade teaching) Ashley Bible (money mindset session) The Techy Chick (product photography session) Erin Waters (closing keynote — The One Thing) Tools mentioned: Snapseed (free photo editing app) A Color Story (photo editing, free trial) YDP — Your Data Playbook (TPT analytics) Claude by Anthropic Watch this episode on YouTube to see Amanda's and Jess's TPT storefront screenshots as backgrounds — and compare their follower counts if you dare. Subscribe and leave a five-star review — and remember, if you share this podcast with 10 other people, you'll have good luck forever.

  ListenShow Notes
• 

  Episode #77

  Your TPT Products Could Be Books: How to Pivot From Digital Resources to E-Books and Audiobooks

  Jul 10, 202620 minS2

  What if every TPT product you've ever made could also be a book? In this episode of Two Wacky Teacherpreneurs Tell All, Jess shares everything she learned from a published author in her sci-fi social club who created an entirely new genre of fiction, self-published it across multiple platforms, and built a business around it — and Amanda asks the questions every teacherpreneur is thinking: how hard is this, how much does it cost, and could we actually do it? From Amazon KDP royalty splits to Audible's ruthless quality audio standards to the trilogy strategy that e-book millionaires use to hook readers and build income, this episode is a crash course in digital publishing for teacherpreneurs who are looking for revenue streams beyond TPT. In this episode, you'll learn: The real story behind "relief fiction": how one author invented an entirely new genre inspired by Dr. Pimple Popper, self-published it, and built a multi-platform business around short stories about satisfying bodily experiences Amazon KDP royalty breakdown: Amazon takes 30% of your profits, and you make even less on print editions The exclusivity decision: if you check "sell exclusively on Amazon," they push your book to more Kindle readers — but you can't sell it anywhere else, including your own website BookFunnel ($300/year): the service that lets authors deliver e-books directly to readers, manage giveaways, and bypass Amazon entirely The real cost of self-publishing: Kajabi ($400/month), BookFunnel ($300/year), Zapier for integrations, ElevenLabs for AI voice, Epidemic Sound for audio, Canva for covers, and a voice actor ($1,200+ for an audiobook) Why Audible is the hardest platform to publish on: they reject anything with background noise, imperfect sound quality, or amateur production — every second is reviewed The trilogy strategy that e-book millionaires use: release book one for free or $0.99, end on a cliffhanger, then sell books two and three for $3–$10 each Why Jess says the millionaire e-books she bought "weren't the bestest" — and why that's actually encouraging for teacherpreneurs who think they're not good enough writers How teacherpreneurs could apply the trilogy model to nonfiction: units of study, professional development series, or progressive curriculum guides Where to sell: Amazon, Barnes & Noble, Audible, your own website (via Kajabi, WooCommerce, or Etsy), and even TPT Tools and platforms discussed: Amazon KDP (Kindle Direct Publishing) Audible BookFunnel (e-book delivery and distribution) Kajabi (website and course platform) Zapier (integration and automation) ElevenLabs (AI voice generation) Epidemic Sound (royalty-free sound effects and music) Canva (cover design) Claude by Anthropic (used live for research) Mentioned in this episode: Relief Fiction Publishing by Kai Quill — reliefstories.com Watch this episode on YouTube to see Amanda's e-reader background and Jess's science fiction club enthusiasm in full effect. Subscribe and leave a five-star review — and remember, if you share this podcast with 10 other people, you'll have good luck forever.

  ListenShow Notes

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.