Alpha Agency (formerly White Marble Consulting) is a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two hand-picked experts share their pearls of marketing wisdom. You can also catch up on our previous podcast series AIM High on this channel for further listening.
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Contact path
Public web form
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchAlpha Agency (formerly White Marble Consulting) is a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two hand-picked experts share their pearls of marketing wisdom.
Recent episodes include "with Gemcorp's Tom Hughes" (6 October 2026, 23 minutes), "with M&G's Laura Brown" (15 July 2026, 22 minutes), and "with M&G's Laura Brown" (15 July 2026, 22 minutes).
Two in Twenty publishes roughly every two weeks, with episodes averaging 23 minutes across 65 episodes.
Booking probability for Two in Twenty is 31%, and the host is rated Selective on guests. Two in Twenty requires a Pod Score of 80 or higher. Two in Twenty's contact route on record: public web form.
The strongest fits for Two in Twenty are Investing & Wealth Management and Investment Banking & Trading. Two in Twenty has a business audience.
Two in Twenty is a business podcast with 65 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #16
Tom Hughes, Chief Marketing and Communications Officer at Gemcorp, shares insights on how asset management firms, especially smaller ones, can leverage branding and marketing to stand out in a competitive landscape. In...
Episode #14
Laura shares her journey from strategy to marketing at M&G, emphasising the importance of authenticity, creativity, and boldness in financial services marketing. Discover how a willingness to experiment has driven...
Episode #14
<p>Laura shares her journey from strategy to marketing at M&G, emphasising the importance of authenticity, creativity, and boldness in financial services marketing. Discover how a willingness to experiment has driven...
Episode #13
What does it take to balance consistency with flexibility in a global brand? In this episode, Neuberger's Henry Detering draws on 20+ years in asset management marketing to share his perspective on international nuance...
Episode #13
<p>What does it take to balance consistency with flexibility in a global brand?<br/><br/>In this episode, Neuberger's Henry Detering draws on 20+ years in asset management marketing to share his perspective on...
Episode #9
<p>Financial services still has a bit of an intimidating reputation that is stopping a lot of great and talented people from applying for roles.</p><p>In our latest episode, Alex Laurie, Head of Marketing and...
Episode #8
<p>Twink is joined by Arlene Ingram of JP Morgan Asset Management, who discusses her career journey, the complexities of strategic marketing in a global context, and the balance between brand and performance marketing...
Episode #7
<p>Our host Twink Field interviews Malcolm Fried, CMO of Ninety One, about how a focus on fundamentals and positioning were instrumental in helping the firm navigate a challenging few years for the asset management...
Episode #6
<p>In this episode of Two in Twenty, Ian discusses his extensive career at Baillie Gifford, highlighting the company's growth and the evolution of its marketing strategies. </p><p>Ian talks about the importance of...
Episode #5
<p>Twink is joined by Ross Duncton of Columbia Threadneedle, who shares his career journey, and tells us the importance of understanding product and market dynamics. He also discusses his role in building sustainable...
Episode #4
<p>In this conversation, Paul Zettl shares his extensive career journey in financial services marketing, discussing key experiences at various firms. He emphasizes the importance of building effective agency...
Episode #3
<p>In this episode, our guest Kelly Mikhailoff emphasises the importance of building a strong team culture as the foundation for success. She discusses the significance of recognising and celebrating diversity within...
Episode #2
<p>In this episode of Two in Twenty, Lucy Davidson shares her career journey from technology to marketing, discussing the challenges of transitioning into a managerial role, the importance of driving global campaigns...
Episode #1
<p>Join Twink Field, Senior Partner at Alpha Agency, as she hosts Alanna Nensel in the latest episode of our 2 in 20 podcast. They discuss Alanna's history in the industry, experience with a Global Rebrand, and advice...
Episode #10
<p>Join Kirsten Hastings, Head of Content at White Marble Consulting (an Alpha Group company) as she hosts Nick Pilkington in the latest episode of our 2 in 20 podcast. They discuss the five factors of success that can...
Episode #9
<p>In this episode we are joined by senior executive coach and educator Marie-Laure Humbert and Elisa Magistrali, Marketing Consultant at White Marble. <br/><br/>Join us as we discuss culture, why diversity is about...
Recent guests on Two in Twenty. Study who booked and why before you pitch.
remote-first HR Business Partner and consultant, Association of Christian Schools International
fashion journalist, Chair of Creative Council, former editor-in-chief of InStyle, Oakland Feminist Women’s Health Center
Head of Marketing and Communications, Ping Identity
Baillie Gifford
PitchCentric classifies Two in Twenty under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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