arts
Hosted by Annie + Diego · arts · EN-US
Annie Graham is a Cosmetic Scientist and Co-Founder of Atomic Pom Labs. She formulates skincare, haircare and Body Care. Annie is an ingredient geek and texture whiz. Dr. Diego Lapetina is a designer, digital genius and Co-Founder of Atomic Pom Labs. With a Post-Doctoral Fellowship in Psychiatry he has deep insight into branding and design. His focus is in the beauty niche where he designs for successful brands and founders.
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Public web form
Booking probability
28%
Guest openness
Selective
Sign up to generate a grounded pitch for Two Geeks + a Bench.
Signup to Generate a PitchAnnie Graham is a Cosmetic Scientist and Co-Founder of Atomic Pom Labs. She formulates skincare, haircare and Body Care. Annie is an ingredient geek and texture whiz. Dr. Diego Lapetina is a designer, digital genius and Co-Founder of Atomic Pom Labs. With a Post-Doctoral Fellowship in Psychiatry he has deep insight into branding and design.
Two Geeks + a Bench is hosted by Annie + Diego. The show has published 16 episodes to date.
Recent episodes include "Glossier: The Strategy Behind the Pink Pouch" (30 October 2026, 9 minutes), "The Beauty Industry’s Prisoner’s Dilemma: Why Every Skincare Trend Rushes to the Shelf Before the Science Even Works" (4 September 2026, 4 minutes), and "L’Oréal Doubled Down While You Panicked: The Counterintuitive Math of Winning in a "Soft" Market" (14 August 2026, 5 minutes).
Two Geeks + a Bench publishes roughly every two weeks, with episodes averaging 13 minutes across 16 episodes.
Booking probability for Two Geeks + a Bench is 28%, and the host is rated Selective on guests. Two Geeks + a Bench requires a Pod Score of 80 or higher. Two Geeks + a Bench's contact route on record: public web form.
The strongest fits for Two Geeks + a Bench are Soaps, Cleaners & Cosmetics and Marketing, Advertising & PR. Two Geeks + a Bench has an arts audience.
Annie + Diego hosts Two Geeks + a Bench, an arts podcast with 16 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #14
What makes Glossier feel like Glossier? And how does a company hold on to that identity when it starts making more products, reaching more customers, and selling in new places? In this episode of Atomic Pom Labs, we use...
Episode #15
Exosomes went from a cellular biology term that nobody outside of advanced academic labs could pronounce to the frontline skincare shelves of Sephora in approximately eighteen months. That pace is startling, but it...
Episode #14
"The market is soft." If you work in beauty, wellness, or consumer goods, you’ve heard this phrase repeated like a corporate mantra all year. Boards are nervous, budgets are frozen, and leadership teams are slashing...
Episode #12
Your customers stopped Googling you. They're asking ChatGPT, Claude, and Gemini instead — "what's the best clean moisturizer for sensitive skin?" — and the AI answers in full sentences, with brand recommendations. If...
Episode #11
Why do great products fail? Let's look at James. He spent 11 months pouring his life into a product launch. By every internal metric, he nailed it. The software was genuinely better, faster, and easier to deploy than...
Episode #11
<p>Why do great products fail?</p><p>Let's look at James. He spent 11 months pouring his life into a product launch. By every internal metric, he nailed it. The software was genuinely better, faster, and easier to...
Episode #10
<p>Why do brilliant marketing strategies, beautiful visual identities, and tight investor pitches routinely fail? In this episode, we pull back the curtain on a truth that nobody in the branding industry likes to admit...
Episode #9
<p>Have you ever spent six figures and eighteen months on a stunning new visual identity, only to see zero impact on your conversion rates? The branding industry has been solving the wrong problem for fifty years. By...
Episode #8
<p>Turnkey partners that own manufacturing assets have a built-in conflict of interest — their revenue depends on filling production lines, not on your brand's outcome. Three recommendations reveal the bias: arbitrary...
<p>67% of beauty startups fail in their first year — not from bad branding, but from signing the wrong manufacturing contract before they understood what they were agreeing to. In this episode, we unpack why first-time...
Two Geeks + a Bench
<p><br/>Marcus had everything a founder dreams of: a real skincare brand, loyal customers, and $5,000 to finally scale. He hired a freelancer. Ran Meta ads. And watched it all evaporate in 11 days—with just 11 sales to...
Two Geeks + a Bench
<p>Your logo isn't your brand—your texture is. In this episode, we unpack the neuroscience behind why touch bypasses rational evaluation and goes straight to the brain's emotional center, creating brand memories that no...
Two Geeks + a Bench
<p>Why do some beauty brands command a premium while others—with better formulas—fail on the shelf? This episode dives into the "Neuro-Design" of packaging, moving beyond simple aesthetics to explore the biological data...
Episode #3
<p><br/>The beauty industry is very good at launching brands. It's terrible at keeping them alive. In this episode, Diego breaks down why the indie beauty playbook is structurally broken — and why chasing trend is not a...
Episode #2
<p>The world behind your personal care products!</p><p>Two Geeks at a Bench</p>
Episode #1
<p>This is podcast numero uno - where you get to know us a little bit. As the co founders of APL we think it’s important you know who you are working with us. Atomic Pom Labs formulates, brands, designs and builds your...
Recent guests on Two Geeks + a Bench. Study who booked and why before you pitch.
Atomic Pom Labs
PitchCentric classifies Two Geeks + a Bench under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ
