Hosted by Lancaric.me · 🇺🇸 US · EN · 458 episodes
Established thought leaders with verified media credentials.
This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!
Lancaric.me hosts two & a half gamers, a leisure show with 458 episodes published.
The whole market is chasing the same thing: one magic creative that lowers your CPI. But this month's creative trends show the real story We run through the month's creatives and surface the patterns: AppQuantum/Golden G
The World Cup is here, and three football games are quietly printing money — but in completely different ways. eFootball is doing $45M a month after nearly a decade of straight-line growth, and almost nobody in the indus
Caught up with Sarah (Google AdMob) and Matt (VP of Revenue at Audiomack) while we were out at MAU Vegas to get the unfiltered truth about Google's new GMA Next-Gen SDK 1.00. Audiomack recently made a massive move by mig
This month's playable trends are the kind you only catch when you're staring at hundreds of creatives in a row: the dress-up "please your boyfriend's mom" hook quietly flooding match-3 UA, and the Playrix templated-playa
The old way of buying an MMP took weeks — sales calls, demos, contracts, CSM onboarding, documentation. Airbridge just collapsed that into a couple of hours. Core Plan: https://abr.ge/xqaqqlu Use code Matej26 for bonus a
Supercell rebooted MoCo, their monster-hunting RPG, with a big relaunch update - new weapons, new abilities, redesigned portals, daily jobs. The hype cycle lit up. And after playing it, the verdict is brutal: it's still
Direct-to-consumer is finally out of the shadows. Eight public studios just revealed how much revenue they drive through D2C — and the numbers make the case better than any pitch could. But there's a window closing, and
It's day two of the World Cup, and the biggest download winner isn't any of the football games anyone predicted — it's a Coca-Cola-sponsored sticker-album app. That's just one of three stories this week that matter for m
Not all rewarded users are the same — and treating them as one audience is exactly why so many rewarded UA campaigns underperform. Recorded live on Day 2 of MAU Vegas, this conversation breaks down how Tyr Ads segments r
Block Out by Grand Games is scaling to $300K/day — and it doesn't even have an Android version yet. It's about to become Grand Games' biggest title, overtaking Magic Sword, and the whole thing is a masterclass in perfect
Liftoff finally went public this week — at a valuation that tells you exactly what the public market thinks mobile ad networks are worth. That's just one of four stories this week that genuinely matter if you run UA. Mat
Two rewarded UA platforms just became one — and the integration is already live, not "coming in six months." Recorded live at MAU Vegas, this is the inside story of Mistplay's acquisition of MyChips and the launch of the
Most teams treat influencer marketing as a series of one-off campaigns. The ones who actually scale treat it as a system — one continuous testing framework that runs from your first nano creator all the way to a Mr. Beas
Voodoo wasn't supposed to be making this kind of money. For years their entire portfolio sat at sub-$100K/day games — Mob Control, Cap Heroes, the usual hyper-casual treadmill. Then something switched in early 2026 and n
A top-5 mobile game with 60-70 million daily active users just disappeared from Google Play for 24 hours and came back. Nobody from Hungry Studios is saying anything. That's the headline. Jakub Remiar flies solo this wee
One guy. Five helpers. $30 million a year in revenue. 97% profit margin. Zero UA. 700 million lifetime downloads. The most successful solo developer in mobile gaming history is Swedish and you've probably never heard of
MAU Vegas 2026 is over, the biggest booths in mobile gaming, and a single conversation dominating every panel and corridor: AI. Specifically, what happens when AI creatives cut your CPI in half. Matej Lančarič and Jakub
AppQuantum's Golden Goblins is five years old and still dropping new creatives nobody else is matching. Magic Sword is running 5,000+ new playables per month. Match Villains just flipped the "save the king" formula and i
Has AppLovin been fingerprinting iOS users all along? A white-hat hacker says yes — and they cracked the mediation cipher to prove it. Felix Braberg breaks down the three biggest mobile gaming stories from the week endin
A 5-year-old location-based game just 5x'd its downloads. There were no new creatives. No new geos. No marketing push. Just one regional event that changed how the game actually works in Taiwan. We break down Pikmin Bloo
Massimo
canine nutritionist · Cani Naturali
1 appearance on this show
John Wright
Retired Administrative Assistant to the General President · Bradford Institute for Health Research and Wolfson Centre for Applied Health Research
2 appearances on this show
Aaron
CCO · IRS Booking
1 appearance on this show
Tricia
CEO · A Witch Awakens
1 appearance on this show
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two & a half gamers is hosted by Lancaric.me. The show is categorised under leisure (games) and has published 458 episodes.
two & a half gamers has published 458 episodes.
two & a half gamers regularly covers leisure, games, video games. It sits in the leisure category, with a games focus.
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