
Episode #10
Episode 10: Stop Pitching Features & Start Building Trust | Simon Rose
Welcome back to Episode 10 of Trusted Access , the podcast where we drop the corporate masks and talk about the human side of cybersecurity, tech sales, and building a career from the ground up. If you are in the first 5 years of your career, you’ve probably felt the pressure to know everything about the complex software you’re selling. Today’s guest is here to tell you why saying "I don't know" is actually your greatest superpower. This week, Rohan sits down with Simon, a 20-year IT veteran, former Palo Alto Networks leader, and the Founder of AltTab. Simon drops an absolute masterclass on the "unwritten rules" of the tech industry, from how to explain complex cybersecurity architecture without losing your buyer, to the brutal reality of building a startup that actually supports its employees' families. In Episode 10, we cover the ultimate cheat codes for early-career growth: The "Airport" Analogy: The easiest, most effective way to explain Zero Trust Network Access (ZTNA) to a non-technical buyer. The GP Strategy: Why junior reps need to act like local doctors to build unbreakable trust with CISOs. The "Egg and Chicken" of Networking: Why playing the middleman and doing favours for free is the ultimate long-term career hack. The WFH Trap: Why working from home might actually be blurring your boundaries and ruining your family time. The Future of Cyber: How AI is going to take over mundane SOC tasks and what consulting skills you actually need to survive the next 2 years. Whether you're trying to close your first massive deal, build your own tech startup, or just figure out how to stand out in a noisy corporate landscape, this episode is packed with actionable advice you can use tomorrow. Grab a drink, pull up a chair, and let's get into it. Let us know in the comments: Which of Simon's analogies was your favourite? #TechSales #CybersecurityCareer #StartupAdvice #ZeroTrust #TrustedAdvisor #CareerGrowth #TrustedAccessPodcast #Episode10

