Trust The Process

Trust The Process is a podcast for founders and leaders who want to scale without chaos. Hosted by Jon Bassford, each episode explores how leadership mindset, operational excellence, and culture must work together to build organizations that actually grow and keep growing. Through real-world insights and proven frameworks, Jon helps leaders get curious about what’s really happening inside their companies, diagnose what’s not working, and install processes they can trust. The result? Fewer bottlenecks, stronger alignment, and businesses that are easier to run, fund, and scale. If you’re ready to replace guesswork with clarity and build a company that performs without constant firefighting, this is where you start.

Trust The Process is a business podcast hosted by Jon Bassford, with 21 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jon Bassford hosts Trust The Process, a business show with 21 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #22

  Stop Managing People, Start Getting Curious with Michael Glatts | #22

  Sep 11, 202638 min

  What if the key to better leadership isn’t having all the answers, but asking better questions? In this episode, Jon sits down with Michael Glatts, a leadership development expert who uses improvisation, humor, and interactive workshops to help leaders become more comfortable with discomfort. Together, they explore why curiosity is essential to innovation, how leaders can create cultures where people feel safe sharing ideas, and why employees don’t always need to climb the corporate ladder to be valuable. They discuss: • Why asking questions before jumping to solutions can unlock better ideas • How leaders can recognize and build on employees’ strengths instead of focusing on their weaknesses • Why career advancement isn’t the same thing as employee success • How habits, fear, and ego can quietly kill curiosity and innovation • What leaders can do to create a culture where people feel comfortable challenging the status quo Michael’s message is simple: unleash the innovative spirit within yourself and your team. When leaders embrace curiosity, pursue the unknown, and give people the freedom to play to their strengths, better ideas and better outcomes can follow. Listen in for a fresh perspective on leadership, workplace culture, and what it really takes to create an organization where people want to contribute and grow.

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  Episode #21

  Building the Dream Without a Safety Net with Jarvis and Jade Handy | #21

  Aug 21, 202645 min

  What does it really take to turn an idea into a business when there is no guarantee it will work? Jarvis and Jade Handy are the husband-and-wife founders of Lock In, a fitness networking and accountability app designed to help people find workout partners, connect with trainers, discover fitness events, and build community. After seeing the constant demand for gym buddies and accountability partners, they decided to stop talking about the idea and actually build it, bootstrapping the app while balancing full-time jobs, three kids, and the realities of family life. In this episode, they open up about: • Taking immediate action instead of becoming an “armchair entrepreneur” • Bootstrapping an app and the unexpected financial costs of launching • Building a business with your spouse and keeping each other motivated • Knowing when to DIY and when to trust outside experts • Why the hardest moments might be happening right before a breakthrough Their story is a reminder that you don't need to have everything figured out before you start. Sometimes you just have to trust the vision, take the next step, and keep showing up.

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  Episode #20

  The Question That Changes Everything with Brandi Croghan | #20

  Aug 7, 202651 min

  What if one simple question could transform your leadership, your relationships, and even your life? This week, Jon Bassford sits down with Brandi Croghan, founder of The What If Collective, to explore how curiosity can become one of the most powerful leadership tools you have. After an unexpected corporate layoff, Brandi built a thriving business around a mindset that helps leaders replace fear with possibility, create stronger teams, and build cultures rooted in trust. Together, Jon and Brandi unpack why great leadership is less about having all the answers and more about asking better questions. They discuss how vulnerability creates trust, why belonging drives performance, and how small shifts in the way we show up can create extraordinary results at work and at home. In this episode, you'll discover: Why "What if?" can become your greatest leadership advantage How curiosity builds trust, connection, and high performing teams Why authentic leadership starts with taking responsibility for your own reactions If you're ready to lead with more courage, create deeper connections, and unlock new possibilities, this conversation will challenge the way you think about leadership and growth.

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  Episode #19

  The Website Mistakes Costing You Clients with Jeffro Fulkerson | #19

  Jul 31, 202624 min

  Your website could be costing you customers before you ever know they existed. This week, Jon sits down with Jeffro Fulkerson, founder of Fro Bro Web Technologies and creator of the Design What Sells Framework, to unpack why so many business websites fail to convert visitors into paying clients. Instead of treating a website like a digital business card, Jeffro explains how businesses can turn it into a high-performing sales tool by understanding their audience, clarifying their message, and making every page work with purpose. In this episode, you'll learn: Why more traffic does not always mean more customers How narrowing your audience can actually grow your business The simple homepage framework that answers the three questions every visitor is asking Whether you're launching a new business or wondering why your current website isn't delivering results, this conversation will help you rethink how your online presence supports your growth. Trust the process, refine your message, and build a website that works as hard as you do. Connect with Jeffro LinkedIn: https://www.linkedin.com/in/frobro/ https://cadmus.digital/

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  Episode #18

  Why Great Companies Put People First with Justin Volman | #18

  Jul 24, 202646 min

  What if your biggest business problem is actually a people problem? HR strategist Justin Volman joins Jon to unpack why so many organizations struggle with hiring, leadership, and culture, and how a stronger people strategy can transform business performance. From building succession plans to avoiding costly hiring mistakes, Justin shares practical insights from hiring more than 1,000 employees across seven countries and helping organizations create workplaces where people actually want to stay. In this episode, you'll learn: Why your people strategy should drive your business strategy The biggest hiring and promotion mistakes leaders make How trust, communication, and culture directly impact your bottom line Whether you're leading a startup, scaling a business, or managing a growing team, this conversation will challenge the way you think about leadership and give you practical steps to build an organization people believe in. Connect with Justin Volman: LinkedIn: https://www.linkedin.com/in/justinvolman/

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