Truer Business Podcast

The Truer Business Podcast is the antidote to the hustle-culture-overnight-success-7-figure-goals noise for creative business owners looking to live and work on their own terms. Led by real-life solopreneurs, ethical copywriter Lauren Van Mullem and website designer Kara Ferreira, the podcast features conversations that get to the truth behind the big questions of entrepreneurship. If you're ready to do work that fills you up with the time and resources to live a life you love, but you aren't chasing shiny pennies and overnight success, we're here to shed more light on:What it's really like to launch and grow your own online business as a solopreneur with kids/partners/pets who need your time and attention tooHow to mindfully craft your business so it lights you up rather than drains your batteryThe slow living path to sustainable successEthical online business practices, plus gray areas, and choose-your-own-adventure valuesBreaking all the rules and re-envisioning what online en

Truer Business Podcast is a business podcast hosted by Unknown Host, with 10 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Truer Business Podcast, a business show with 10 episodes published.

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  Episode #7

  3.7 Taking You Business to the Next Level Without Burning Out or Blowing Up Your Life with Hayley Carr

  Sep 9, 202639 minS3

  Haley Carr is an NLP practitioner and business coach, plus a 9X Karate World Champion who's traveled solo across 20+ countries. What's even more interesting to us: She started her business the same year she was diagnosed with chronic fatigue and had to sleep for 16 hours a day. She had to grow her business gently, and she tells us how. Favorite quotes: "Only create something that gives you more time, money, energy and inspiration." "Question your outdated rules." "Slow down more than you think you need to." "Focus on what's working." "What if you're exactly where you need to be right now?" This episode will change the way you think about your business forever—at least it did for us. You can find Haley at https://hayleycarr.tv/ Her NLP certification (which Kara can't rave enough about) is currently enrolling. Learn more about that here .

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  Episode #6

  3.6 SEO and AI Search for Easeful Business with Emily Gertenbach

  Aug 26, 202653 minS3

  Today's episode is mostly about how to get found through SEO and AI search results, but we also cover how and why you might get off of social media (especially if you already hate it), and exactly what to do to help your website rise in search rankings. Our guest: Emily Gertenbach advises businesses of all sizes on how to get found organically online—with SEO, and now through AI search results. She's worked as a freelance writer for the better part of two decades, from news correspondent to content writer, to content consultant, and has created a Simple Blogging System to help solopreneurs get on top of the search results pages. Prepare to take notes, because this episode is FILLED with advice you can use right now. Including: Why your blog should have categories! Four of them, to be exact. Is the pillar cluster model dead? If not, how do you use it? Get Google Search Console to find out what words people are actually searching to get to your site. NOT to be confused with Google Analytics. AlsoAsked - a tool that lets you type in a question you think people are searching for related to your business, and it will create a tree graph of related questions. Why you CAN get off of social media without hurting your business (and potentially helping your mental health—a lot). You can find Emily Gertenbach at: TiredOf.Tech - pick the platform you're tired of for ways to wean yourself off of it SEO advice and simple blogging system: EGCREATIVECONTENT.COM LinkedIn: Emily Gertenbach YouTube: https://www.youtube.com/@emilygertenbach/ Find Kara & Lauren: Lauren's website: https://www.truerwordsbylauren.com/ Kara's websites: https://guidedonline.com/ and https://narrativewebdesign.com/

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  Episode #5

  3.5 Make Your Contract the Bad Guy with Michelle Wilson

  Aug 5, 202646 minS3

  Michelle Wilson is a contract attorney helping service providers, consultants and coaches use contracts to create better boundaries (and have fewer client issues). We're talking about how to use contracts to make our business easier, including termination clauses, getting paid on time, and AI usage disclosure. If you're unsure whether you need a contract, or if your contract is good enough, or what a contract might do for you and your client relationships—this episode is for you! Our favorite phrase from this episode: "If you care about it, have them initial it." You can find Michelle Wilson and her robust suite of contract templates at https://bymichellewilson.com/. Get her FREE missed payment clause so you can pause work when invoices go unpaid at www.theceolegalloft.com/links Michelle Wilson https://bymichellewilson.com/ instagram.com/thetrademarkattorney_ Connect with Kara & Lauren Podcast website: https://truerbusinesspodcast.com/ Lauren's website: https://www.truerwordsbylauren.com/ Kara's websites: https://guidedonline.com/ and https://narrativewebdesign.com/

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  Episode #4

  3.4 Fill Your Cup Days and the foundation every business needs with Theresa Mazzuco

  Jul 22, 202653 minS3

  Theresa Mazzuco is a business coach and consultant who helps women turn their ideas into sustainable businesses. In Your Business Blueprint, she guides founders through everything from offers and pricing to systems, operations, and marketing so they can build a business that actually works. Our theme this season is gentle growth, and the reason we wanted to talk to Theresa is that we both firmly believe that ANY growth (but especially gentle growth) has to have the right foundations, and foundations for sustainable and scalable growth are Theresa's specialty. Theresa talks about her exceptionally varied entrepreneurial origins, and the 10-step framework she created that were critical to every business she's built, and helped others build. We also talk about pricing, our ideal calendars, the trouble with scaling (and why it's not for everyone), and what new business owners really need to set themselves up for long-term success. Plus: Fill Your Cup Days (let's make it a thing!) You can find Theresa Mazzuco at https://www.yourbusinessblueprint.biz/ and on Instagram @trebuildsbusinesses

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  Episode #3

  3.3 Shulamit Ber Levtov on the Mental and Emotional Toll of Entrepreneurship

  Jul 8, 202643 minS3

  In this episode, we're joined by Shulamit Ber Levtov, a Registered Social Worker, trauma-informed counsellor, and longtime entrepreneur who specializes in founder mental health. Drawing from decades of experience in both mental health and business, Shulamit helps entrepreneurs build the internal steadiness needed to navigate uncertainty, stress, and growth without burning themselves out. We talk about why hustle culture is so harmful, how nervous system regulation impacts decision-making and sustainability, and her framework of "soothe, discharge, nourish." Shulamit also shares practical ways business owners can create a mental health plan alongside their business plans to better recognize and respond to stress before things spiral. You can take her free entrepreneur mental health quiz here . Shulamit's posts mentioned in the episode: Shula's anti-hustle manifesto The Soothe, Discharge, Nourish framework Post with research data on mental health and entrepreneurship Other links: Book a free chat with Shula Find Lauren at Truer Words by Lauren Find Kara at Narrative Web Design & Digital Marketing (1:1 Services) or at Guided Online Business (for DIY Resources)

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