True Conversations

True Conversations is a podcast for founders, revenue leaders, and modern B2B sellers who care about one thing: building pipeline that actually converts.

True Conversations is a business podcast hosted by Tom Happé, with 9 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Tom Happé hosts True Conversations, a business show with 9 episodes published.

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  Episode #9

  How to build revenue referral system that actually works with Joanne Black

  Sep 9, 202633 min

  The conversation explores the power of referrals in sales and the impact they have on business growth. It delves into the challenges of asking for referrals and the importance of building a referral system. The process of measuring referral success and implementing referral programs is also discussed, highlighting the value of warm introductions and trust in business relationships. Takeaways Importance of Referrals Building a Referral System Chapters 00:00 Introduction and Background 00:49 The Power of Referrals 03:24 The Impact of Referrals on Sales 04:48 Challenges in Asking for Referrals 10:39 Building a Referral System 22:36 Measuring Referral Success 27:51 Implementing Referral Programs

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  True Conversations

  How to Win on LinkedIn in 2026 with Mandy McEwen

  Aug 5, 202640 min

  Most B2B sellers think LinkedIn success means becoming a content creator. Mandy McEwen founder of Mod Girl Marketing and Luminetics, and a social selling practitioner since before the term existed says that's backwards. In this episode of True Conversations, Tom Happé sits down with Mandy to unpack what actually drives pipeline on LinkedIn in 2026: → Why fear, not lack of skill, is the real reason most sellers never start → How to optimise your profile so it works like a landing page, not a CV → The "Friendly Leader Method" for outreach that doesn't feel like a pitch → Why LinkedIn's algorithm now rewards new voices over follower count → Where AI genuinely helps social selling — and where it kills authenticity → A realistic 90-day plan to build a social selling habit that sticks Whether you're a founder, a sales rep, or leading a team that's sitting on an untapped LinkedIn opportunity, this conversation is a practical playbook — not theory. Connect with Mandy McEwen: linkedin.com/in/mandymcewen Learn more about TrueLeads: trueleads.com

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  Episode #7

  True Conversations: Why Most Sales Reps Miss Target and What Top Performers Do Different (Episode 7)

  May 18, 202644 minS1

  <p>In this episode of the True Conversations Podcast, Tom Happé sits down with sales leader and social selling pioneer Ian Moyse to unpack what modern B2B sales really looks like in today’s AI-driven world.</p><p>With decades of experience scaling startups, leading sales teams, and driving growth across the tech industry, Ian shares practical insights on everything from pipeline generation and qualification to social selling, coaching SDRs, and standing out in an increasingly noisy market.</p><p>The conversation dives into:</p>Why social selling is often misunderstoodThe biggest mistakes sales reps make on LinkedInHow AI is...

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  Episode #6

  True Conversations: Stop Buying Tools: Fix Your Sales Fundamentals First (Episode 6)

  May 11, 202641 minS1

  <p>In this episode, Tom Happé interviews James Donaldson, co-founder of Stacky, to explore a major sales team blunder: relying on tools rather than mastering the basics.</p><p></p><p>They delve into why more technology doesn’t guarantee better results, the silent killers of pipeline stemming from poor CRM setup and inadequate follow-up, and the unique practices of high-performing SDR teams. James shares practical insights from building and scaling outbound teams, including strategies to double meeting output without hiring additional reps.</p><p></p><p>Key takeaways include:</p><p></p><p>- Understanding the mismeasurement of sales tea...

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  Episode #5

  True Conversations: The Reality of Modern Business Development (Episode 5)

  Apr 13, 202639 minS1

  <p>In this episode of True Conversations, technology sales veteran Steve Branney joins Tom Happé. With over 35 years of experience across major enterprises and startups, Steve offers valuable insights into the evolution of business development.</p><p></p><p>They delve into how business development has transformed from cold calling and directories to AI, LinkedIn intelligence and digital prospecting. Steve shares practical advice on building meaningful relationships, expanding beyond traditional IT contacts and why top salespeople prioritise understanding business objectives over pushing products.</p><p></p><p>The conversation explores the tension between short-term targets and long-term relationships, the growing i...

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