
<p>Hands up, who else loves a spot of brand-flavoured navel-gazing? </p><br><p>Two years ago we picked the company name Trigger Strategy Group in a last-minute scramble for our first client project. The name has, shall...


business
Hosted by Tom Kerwin and Corissa Nunn · business · EN
We’re Tom and Corissa from Crown & Reach, and we'd love to see you over at Tentacles: https://shows.acast.com/tentacles With over 100 episodes, our podcast is the best bad podcast out there. By which we mean: raw, unfiltered, unedited conversations. We talk about strategy, sense-making, and the blurry edges between work and all the other stuff. Because sometimes feeling your way through the fog – with limbs outstretched – is the only way to move forward. Hosted on Acast. See acast.com/privacy for more information.
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Signup to Generate a PitchWe’re Tom and Corissa from Crown & Reach, and we'd love to see you over at Tentacles: With over 100 episodes, our podcast is the best bad podcast out there. By which we mean: raw, unfiltered, unedited conversations. We talk about strategy, sense-making, and the blurry edges between work and all the other stuff.
Trigger Strategy is now Tentacles is hosted by Tom Kerwin and Corissa Nunn. The show has published 105 episodes to date.
Recent episodes include "105: We've rebranded... Trigger Strategy is now Tentacles by Crown & Reach" (7 June 2025, 24 minutes), "104: Snakes in a cave, or why biases aren't bugs" (18 May 2025, 35 minutes), and "103: Competence, control, and consequences" (10 May 2025, 35 minutes).
Trigger Strategy is now Tentacles publishes roughly every two weeks, with episodes averaging 33 minutes across 105 episodes.
Booking probability for Trigger Strategy is now Tentacles is 34%, and the host is rated Selective on guests. Trigger Strategy is now Tentacles requires a Pod Score of 80 or higher. Trigger Strategy is now Tentacles's contact route on record: verified email.
The strongest fits for Trigger Strategy is now Tentacles are Business & Management Consulting. Trigger Strategy is now Tentacles has a business audience.
Tom Kerwin and Corissa Nunn hosts Trigger Strategy is now Tentacles, a business podcast with 105 episodes published.
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<p>Hands up, who else loves a spot of brand-flavoured navel-gazing? </p><br><p>Two years ago we picked the company name Trigger Strategy Group in a last-minute scramble for our first client project. The name has, shall...

Episode #104
<p>In which we sit in the garden, roast gently in the sun, and talk about cognitive biases, Panglossian optimism, Russian roulette, snakes on planes, and why most design is... fine actually. A very one-take kind of...

Episode #103
<p>You were hired to fix it. You did! Customers are happier. The company made millions. Your reward? They shut it all down.</p><br><p>We sit on a garden bench and talk about those times when you feel like you're being...

<p>While sipping homegrown bay leaf tea, we explore how road signs, surprises, and deliberate confusion can unlock better thinking.</p><br><p>From missing signs under railway bridges to the tangled journey of Google...

Episode #101
<p>We often talk about things being emergent in business, strategy, and life at large. </p><br><p>The problem is, emergence can be kind of a pain to wrap your head around. And we were wondering: what if the starting...

Episode #100
<p>We made it to 100!</p><br><p>Corissa and Tom look back over the year and a bit of podcasting and talk about what they've learned, some anecdotes, and some highlight episodes from along the way. They talk about...

<p>We talk about signals. Specifically, how can you settle on success signals when your wider context is always changing? </p><br><p>We talk about a small example: setting Pivot Triggers for our Multiverse Mapping...

Episode #98
<p>With one exercise, we can't predict whether your startup will succeed, but we can reliably predict if you're going to fail through procrastination.</p><br><p>In this episode, we talk about mental blindspots. Corissa...

<p>A lovely, meandering conversation about the nature of success, the binds we often put ourselves in and more.</p><br><p>Along the way, we touch on maverick musicians, maddening constraints, and McDonald's...

Episode #96
<p>In this one, we answer a question:</p><br><p>"I recently attended your Intro to Multiverse Mapping event and really enjoyed it. I'm also looking into Dave Snowden's Estuarine Mapping and noticed on your website that...

Episode #95
<p>Corissa and Tom talk through some examples of enshittification and the opportunities hidden within!</p><br><p>Linky Goodness</p><p><br></p>Cory Doctorow and EnshittificationAdam Mastroianni and Experimental History –...

Episode #94
<p>We discuss the Honest Prioritisation Matrix</p><br><p>For some reason, the podcast description space here doesn't like images, so you can see it in this article about OKRs...

Episode #93
<p>“How wonderful that we have met with a paradox. Now we have some hope of making progress” – Niels Bohr</p><br><p>In this episode, we answer a question from friend of the pod, Brian: "Have you discussed that bit about...

Episode #92
<p>Brief notes today. This is kind of a wrap up of 2024 but not like others.</p><br><p>TL;DR: a garden decking disaster becomes a meaningful framing for rearchitecting our business.</p><br><p>What metaphor can you use...

Episode #91
<p>A lot of tech companies have bought into the idea of Build > Measure > Learn.</p><br><p>But the "Build" bit always takes longer than anyone's anticipating, so the "Measure" and the "Learn" get squeezed...

<p>If you're someone who puts ideas out into the world, how do you manage the fact that you change your mind over time? What if someone comes across an article or podcast you no longer agree with and takes the wrong...

Episode #89
<p>"Every student is looking for a great teacher. What a lot of students don't realise is that every teacher is looking for a great student." – Ron Leslie</p><br><p>We're talking here about a dance workshop Corissa...

Episode #88
<p>"We often give building a house as an example of something in the complicated sphere. But then we talked in recent episodes about the nightmare build of the Sydney Opera House – that was complex, but people were...

Episode #87
<p>More thoughts from How Big Things Get Done while on the way to brunch.</p><br><p>(You'll need to have listened to part 1 for some of the references in here.)</p><p><br></p>The fight between data and storiesJimi...

Episode #86
<p>Tom finally read this book about mega projects and was surprised to find how relevant it was to the kind of work we do.</p><br><p>Including: </p><p><br></p>stories of the Bilbao Guggenheim vs Sydney Opera Housea...
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