
Episode #22
The Pricing Trick That Built a Trades Empire (And Why Nobody Else Dared Try It)
I sat down with Wyatt Hepworth, founder of Any Hour Services. Wyatt started as a 19-year-old grocery store manager making $6 an hour. Today Any Hour is closing in on $500 million in revenue, and Wyatt is the guy who invented the $29 tune-up that every HVAC company in the country has tried to copy since. We get into why that price point works when everyone told him it couldn't, how he built a culture where technicians actually want to put in the extra mile, and the philosophy behind Any Hour's 30,000 plus five-star reviews, every single one of them real. Wyatt also breaks down how he identifies a "winner" when he's hiring, why putting the right person in the wrong seat can cost you a great employee, and the one piece of advice he'd give any struggling owner watching this right now. If you run a trades or home service business, or you're trying to figure out how to build something people actually want to work for, this episode is packed.



