Hosted by Unknown Host · 🇺🇸 US · EN · 13 episodes
Established thought leaders with verified media credentials.
Welcome to Trendy Words, the podcast about words and phrases that are popular in business and marketing, but are often misleading, meaningless, or outright bullshit. We talk about these words and what we could be writing or saying instead that is more effective.
Unknown Host hosts Trendy Words, a business show with 13 episodes published.
Far too often, "exclusive" isn't exclusive. It's a word that *sounds" good, which leads some to thinking that sounding good is all that is required to sell something. That probably worked at a time when exclusive usually
2025 has been a right year for absolute nonsense. We name things using marketing words that aren't factually accurate. Critical thinking across the industry is at all-time low. Things that aren't marketing are being call
So much of our culture and formal education has encouraged and rewarded us to use "fancy" words when explaining things -- words that show off our education, make us feel sophisticated and important. But almost all of thi
Best Practices in marketing are often a lie. At least, they are far less useful and relevant than best practices in other professions and disciplines. Samar Owais, known for her stellar writing and penchant for picking f
Personal Brand. This might one of the silliest and most pointless phrases in modern marketing. It means almost nothing beyond "things about myself" and it's questionable if committing to the idea has helped anyone market
For this episode, we wade into the (somewhat nice) jargon and empty words of cybersecurity with "Human Firewall." Cybersecurity has a knack for creating turns of phrase that are hard for outsiders to understand. Human fi
"We are passionate about what we do" has been a tired, overused cliche in marketing for nearly 20 years now. We continue to be regaled with how much businesses want to tell you how much they like the things they do. It n
Marketers and clients have a fundamental misunderstanding about what "safe" means when it comes to creative ideas. Copywriter Jim Compton-Hall sits down with me and talks about his experience of "safe" in marketing, and
"Content" is one of those words that's so buried in how we make things on the internet that it's hard to see how empty it has become as a word. It does no one any favours: not the creators, not the brands, and not the di
If there's one thing that marketers and consultants love to preach, it's the death of something: brands, SEO, content marketing, social media, sales funnels, programmers... the list goes on, and not a single proclamation
Strategy. A word that's so abused in business in marketing its easier to find examples of it being used to describe things that are distinctly not strategic than it is to find accurate information. What exactly is a stra
For our second episode, we are taking on "community." An idea that often gets confused and used interchangeably with words like "audience," "market," and "subscribers." Gus Bhandal, marketer and LinkedIn guru talks about
For our first episode, we are taking on "innovate." A word so overused and abused that it's been used to describe a cheese sandwich. Our guest is copywriter Sarah Catherine Jones, who breaks down how and why innovate is
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Trendy Words is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 13 episodes.
Trendy Words has published 13 episodes.
Trendy Words regularly covers Business, Marketing. It sits in the Business category, with a marketing focus.
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Episodes of Trendy Words average 35 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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