Episode #4
Win the Moments That Matter with Paul Burani
Your team already knows what to do. The real question is whether they can do it under pressure. In this episode of Training That Works, Rustin Schroeder talks with Paul Burani , Co-Founder and Chief Revenue Officer of Atlas Primer, about how to win the moments that matter. Paul has seen training from nearly every side of the table. He founded and sold a digital media agency, spent six years at Google, and was the first hire in North America building Udacity's government business. Today Atlas Primer helps organizations practice the tough conversations, the high-stakes ones where being human is the entire job. Listen and you walk away with a sharper way to prepare your people for the moments that decide results. What started as an audio learning tool turned into something much bigger. Atlas Primer began by turning course materials into an interactive, podcast-style experience people could learn from on a commute or a dog walk. The mission underneath never changed: the very best human performance, supported by technology. And as AI makes information and routine work cheaper, Paul argues the skills AI can't replicate, like judgment, rapport and trust, are becoming the most valuable skills your team has. Here is the part most leaders miss. You keep building courses because you assume your people don't know what to do. In Paul's experience, they usually do. The gap is performing under pressure, and the managers who avoid difficult conversations usually lack confidence, not empathy. In this episode you will learn why the best time to train is right after a call goes wrong, why information-dump product training falls short, what actually persuades a buyer, and how to design practice around the moments that matter most. Sales leaders, L&D teams, and sales enablement professionals will find a practical way to build training that holds up when the stakes are real. No star player takes the Game 7 shot without 2,000 jumpers already practiced. Press play and learn how to give your team theirs. Paul Burani is Co-Founder and Chief Revenue Officer of Atlas Primer and spent six years at Google leading global partnerships and vertical strategy. ️ Training That Works — where top performers share what actually works. Email Magic™ turns average communicators into credible, respected voices. email-magic.com
