Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees. For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works . She’s also th
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Contact path
Public web form
Booking probability
35%
Guest openness
Selective
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Signup to Generate a PitchWhether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success.
Recent episodes include "The Events Engine: What Really Drives Economic Value? - TSI21.9" (18 September 2026, 36 minutes), "Why Exhibitor Education Matters - TSI21.8" (27 August 2026, 8 minutes), and "Understanding What Drives Attendee Behavior - TSI21.7" (29 July 2026, 39 minutes).
Trade Show Insights publishes roughly monthly, with episodes averaging 22 minutes across 230 episodes.
Booking probability for Trade Show Insights is 35%, and the host is rated Selective on guests. Trade Show Insights requires a Pod Score of 80 or higher. Trade Show Insights's contact route on record: public web form.
The strongest fits for Trade Show Insights are Marketing, Advertising & PR and Travel Agencies & Tours. Trade Show Insights has a business audience.
Trade Show Insights is a business show with 230 episodes published.
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Episode #9
It's time for event organizers to shift away from the mindset of sheer attendance numbers. Just because you're measuring something (like foot traffic), doesn't mean it really matters. Warwick Davies isn't afraid to...
Episode #8
Trade shows aren’t simply events … they’re like final exams where exhibitors are put to the test on what works and what doesn’t. And nobody should be thrown into that situation without being fully prepared. That’s why...
Episode #7
Ever wonder why some exhibits draw crowds while others get ignored? It’s not luck. It’s science. Specifically, it’s behavioral economics. I invited one of my favorite authors, Melina Palmer , to break down the brainy...
Episode #6
You're standing in your booth. The show floor is buzzing all around you. And tons of attendees are walking by … but it’s like you’re invisible. You've spent serious cash to be on that show floor, between the booth fee...
Episode #5
<p>Are you intrigued and excited by the rapidly-evolving world of AI?</p> <p>Or does it leave you feeling cautious and overwhelmed?</p> <p>If you're like most event professionals, it's probably a combination of...
Episode #4
<p>Back in the “old days” (the early 2000s), trade shows were typically seen as a necessary line item in the marketing budget.</p> <p>Decisions were based on things like: “We always go to this show … all of our...
Episode #3
<p>Even though the trade show and events industry supports millions of American jobs and generates billions in economic impact, many lawmakers still have no idea what a significant role we play in the economy.</p>...
Episode #2
<p>Ever thought about what trade show marketers could learn from reality TV?</p> <p>How is pitching abstract concepts to studio execs like promoting intangible services on the show floor?</p> <p>I invited an Emmy-Award...
Episode #1
<p>Trade Show Insights is turning 20 and you're invited to join the celebration!</p> <p><b>Our live event featured:</b></p> <p>00:00 - Intro & History of Trade Show Insights</p> <p>04:35 - 1st Episode & Mission of...
Episode #12
<p>“Create an immersive experience.”</p> <p>You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast.</p> <p>But here’s the thing...
Episode #11
<p>Ever had a conversation in the booth that feels more like a monologue than a dialogue?</p> <p>Have you ever been “that person”?</p> <p>There’s an art to creating a balanced, brief conversation in the booth. And...
Episode #10
<p>My husband and I just took our first vacation in 15 years! We covered a bit shy of 2000 miles in 8 days, checking off a bunch items on our wish list.</p> <p>We got to experience cranberry harvest in Wisconsin and...
Episode #9
<p>It’s time to say goodbye to “gold, silver, bronze” and hello to smarter, more impactful sponsorships! </p> <p>In this episode, Wendy Porter joined me for a dive deep into the broken state of sponsorships – and how...
Episode #8
<p>This episode is for two kinds of people: those who run trade shows, and the marketers who exhibit at them.</p> <p>No matter which one you are, we've got a shared playbook you can implement at your upcoming shows.</p>...
Episode #7
<p>If you’ve ever tried to find key information on a trade show or event website, you know how frustrating it can be. </p> <p>Recently, I posed the question on LinkedIn: “What can trade show organizers do to make the...
Episode #6
<p>Exhibit managers often come to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes more of a handicap than an asset. They want to know how they can turn that situation...
Episode #5
<p>Everybody says trade shows are all about the ROI …</p> <p>Yet most exhibit marketers aren’t doing enough to measure or prove it to their accounting department.</p> <p>So I invited my friend Rich Vallaster to join me...
Episode #4
<p>Chances are you’ve been overlooking a key demographic in the audience at your events – people who choose not to drink alcohol for a variety of reasons, including those in recovery.</p> <p>Did you realize that could...
Episode #3
<p>These days, it seems everyone's talking about budgets and the rising cost of exhibiting.</p> <p>And yes ... I realize that some elements are out of your control. But there are areas where you might be able to save...
Episode #2
<p>Why is lead capture an afterthought for so many exhibitors?</p> <p>Instead it's the whole point of exhibiting in the first place – or at least should be!</p> <p>There's both an art and a science to effectively...
Recent guests on Trade Show Insights. Study who booked and why before you pitch.
Emmy Award-winning media advisor, talent development and media strategist
Co-founder of Sober Life Rocks, founder of Front Office Rocks, Founder, Front Office Rocks; VP of AI at Mango Voice; author of Brush Up on AI
Snapbar
Exhibitions & Conferences Alliance
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