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Hosted by Unknown Host · 🇺🇸 US · EN · 228 episodes
Established thought leaders with verified media credentials.
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees. For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works . She’s also th
Unknown Host hosts Trade Show Insights, a business show with 228 episodes published.
Ever wonder why some exhibits draw crowds while others get ignored? It’s not luck. It’s science. Specifically, it’s behavioral economics. I invited one of my favorite authors, Melina Palmer , to break down the brainy sec
You're standing in your booth. The show floor is buzzing all around you. And tons of attendees are walking by … but it’s like you’re invisible. You've spent serious cash to be on that show floor, between the booth fee, s
Are you intrigued and excited by the rapidly-evolving world of AI? Or does it leave you feeling cautious and overwhelmed? If you're like most event professionals, it's probably a combination of both. So I invited Sam Eit
Back in the “old days” (the early 2000s), trade shows were typically seen as a necessary line item in the marketing budget. Decisions were based on things like: “We always go to this show … all of our competitors will be
Even though the trade show and events industry supports millions of American jobs and generates billions in economic impact, many lawmakers still have no idea what a significant role we play in the economy. Until now. Th
Ever thought about what trade show marketers could learn from reality TV? How is pitching abstract concepts to studio execs like promoting intangible services on the show floor? I invited an Emmy-Award winning media advi
Trade Show Insights is turning 20 and you're invited to join the celebration! Our live event featured: 00:00 - Intro & History of Trade Show Insights 04:35 - 1st Episode & Mission of TSI 07:55 - Getting in a Groove & 1st
“Create an immersive experience.” You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast. But here’s the thing: Creating an immersive ex
Ever had a conversation in the booth that feels more like a monologue than a dialogue? Have you ever been “that person”? There’s an art to creating a balanced, brief conversation in the booth. And ... spoiler alert! ...
My husband and I just took our first vacation in 15 years! We covered a bit shy of 2000 miles in 8 days, checking off a bunch items on our wish list. We got to experience cranberry harvest in Wisconsin and spent time exp
It’s time to say goodbye to “gold, silver, bronze” and hello to smarter, more impactful sponsorships! In this episode, Wendy Porter joined me for a dive deep into the broken state of sponsorships – and how you can be par
This episode is for two kinds of people: those who run trade shows, and the marketers who exhibit at them. No matter which one you are, we've got a shared playbook you can implement at your upcoming shows. There are thre
If you’ve ever tried to find key information on a trade show or event website, you know how frustrating it can be. Recently, I posed the question on LinkedIn: “What can trade show organizers do to make the event website
Exhibit managers often come to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes more of a handicap than an asset. They want to know how they can turn that situation around.
Everybody says trade shows are all about the ROI … Yet most exhibit marketers aren’t doing enough to measure or prove it to their accounting department. So I invited my friend Rich Vallaster to join me for a candid conve
Chances are you’ve been overlooking a key demographic in the audience at your events – people who choose not to drink alcohol for a variety of reasons, including those in recovery. Did you realize that could be a quarter
These days, it seems everyone's talking about budgets and the rising cost of exhibiting. And yes ... I realize that some elements are out of your control. But there are areas where you might be able to save money and sti
Why is lead capture an afterthought for so many exhibitors? Instead it's the whole point of exhibiting in the first place – or at least should be! There's both an art and a science to effectively gathering and managing l
It's tough out there. Exhibitors are expected to do even more with less. They recognize the value of face-to-face events, although may struggle to prove that value within their organization. Recently, non-profit trade as
As attendees navigate a trade show floor they're bombarded with sights, sounds, and activities vying for their attention. So in this whirlwind of stimuli, how can your exhibit rise above the chaos and leave a lasting imp
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Trade Show Insights is hosted by Unknown Host. The show is categorised under business (marketing) and has published 228 episodes.
Trade Show Insights has published 228 episodes.
Trade Show Insights regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Trade Show Insights is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Trade Show Insights hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Trade Show Insights average 23 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Trade Show Insights's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 2 days ago.