Most international trade content is either too narrow, too dense, or too dull. Trade Roots is different. Cross-industry. Commodity-spanning. Built on real export experience. No fluff, but definitely some fun! Each month, Tiffany and Addie follow a specific trade theme: a region, commodity, or product category. An anchor episode centers on interviews with market experts, trade insiders, and successful exporters. One bite-sized companion episode breaks down the trends, strategies, and developments behind the theme. Produced by WUSATA — the Western United States Agricultural Trade Association — Trade Roots is the podcast for not only agricultural producers and food businesses, but also anyone trade-curious and eager to compete in global markets. Subscribe now.
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Contact path
Verified email
Booking probability
28%
Guest openness
Selective
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Signup to Generate a PitchMost international trade content is either too narrow, too dense, or too dull. Trade Roots is different. Cross-industry. Commodity-spanning. Built on real export experience. No fluff, but definitely some fun! Each month, Tiffany and Addie follow a specific trade theme: a region, commodity, or product category. An anchor episode centers on interviews with market experts, trade insiders, and successful exporters.
Recent episodes include "011: That's a Wrap! (Deep Dive)" (27 October 2026, 28 minutes), "010: It's Showtime! (Interview - IMEX Management)" (13 October 2026, 27 minutes), and "009: Succession, Minus the Drama (Deep Dive)" (22 September 2026, 11 minutes).
Trade Roots publishes roughly every two weeks, with episodes averaging 27 minutes across 11 episodes.
Booking probability for Trade Roots is 28%, and the host is rated Selective on guests. Trade Roots requires a Pod Score of 80 or higher. Trade Roots's contact route on record: verified email.
The strongest fits for Trade Roots are Farm Products Wholesale. Trade Roots has a business audience.
Trade Roots is a business podcast with 11 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #11
Caught our episode on SIAL with Betsy and ready for the second act? In this month's episode, Tiffany flips the script on Addie to get a front row seat on what it was like to attend the show. Tune in to learn about: The...
Episode #10
The best advice for a small-to-mid-size business wondering if they are ready to participate in an international trade show? Learn by doing! On this episode, Tiffany and Addie talk to Betsy Riggs from IMEX Management on...
Episode #9
In our interview episode for this month, you heard what it's like to build a business as a family. This episode, Addie and Tiffany pick up the next chapter: succession planning. Succession planning is a business...
Episode #8
How does a product that started as a college tour fundraiser at a Guam night market turn into an international export? On this episode, Addie talks with Christina and Marvin Crisostomo of Local Jerk, a veteran-owned...
Episode #7
Ever wondered how your favorite organic products cross borders? In our latest episode of Trade Roots, we dive deep into the journey of organic products from the US to international markets. Did you know that the USDA...
Episode #6
Calling all agri-businesses and trail mix-enthusiasts alike! In this episode, Addie and Tiffany chat with Karla from Mariani Packing. They talk about how the 120-year-old company's journey of vertical integration gives...
Episode #5
What better way to celebrate National Grilling Month than with listening to our latest podcast episode all about the global traditions of barbecue?? On the next Trade Roots podcast episode, Addie and Tiffany dive into...
Episode #4
The grilling didn't stop after the 4th of July for us - we're celebrating with barbecue all month long on the Trade Roots podcast! 🦅 Join Addie and Tiffany as they explore a true American institution - barbecue. They...
Episode #3
Wondering what packaging and labeling requirements need to be considered for exporting your product abroad? Here's what you need to know! On the next episode of the Trade Roots podcast, Addie and Tiffany explore the...
Episode #3
<p>Wondering what packaging and labeling requirements need to be considered for exporting your product abroad? Here's what you need to know!</p><p></p><p>On the next episode of the Trade Roots podcast, Addie and Tiffany...
Episode #2
<p>Episode 2 of the Trade Roots podcast is here, and it's a spicy one! 🌶️ <br /><br />This month's theme on the podcast is sauces, and we had the pleasure of interviewing Stacy Moritz, the owner of Secret Aardvark...
Episode #2
Episode 2 of the Trade Roots podcast is here, and it's a spicy one! 🌶️ This month's theme on the podcast is sauces, and we had the pleasure of interviewing Stacy Moritz, the owner of Secret Aardvark Trading Company...
Episode #1
<p>Trade Roots' first official episode is here!</p><p></p><p>In the world of agriculture, trade is an ever-evolving landscape that reflects changes in technology, communication, and global interactions. In this episode...
Trade Roots
<p>It's official - WUSATA's very own podcast is coming soon! <br /><br />The Trade Roots Podcast is here to tell the stories of food & agriculture companies who get their products from the Western U.S. to global...
Recent guests on Trade Roots. Study who booked and why before you pitch.
Local Jerk
Mariani Packing
ThunderSnout BBQ
Oregon Department of Agriculture
PitchCentric classifies Trade Roots under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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