Traction Lab Podcast

<p>Hey friends 👋</p><p>You know the pattern — founder shows up with a deck, flips to the TAM slide, and there it is: $53 billion… $67 billion… any enormous number with a B at the end. And everyone in the room nods like...

<p>Hey friends 👋</p><p>You’ve seen the email before:</p><p>Subject: “Huge month!!”</p><p>Body: 10,000 users, engagement through the roof, three new features shipped, featured in a newsletter. No revenue. No retention...

<p>Hey friends 👋</p><p>You’ve got 43 customers using your product for free, a pilot converting at 4 out of 11, and a franchisor who just announced they’re building your product themselves—for free.</p><p>This week’s...

<p>Hey friends 👋</p><p>You have the domain expertise. You have the product. You might have even used AI to vibe-code the whole thing in a weekend. But here’s where most technical founders hit a wall — not because the...

<p>Hey friends 👋</p><p>You’ve heard the feedback. You nodded along. You maybe even wrote some of it down. But are you actually listening — or are you running it through a filter that was already biased toward your...

<p>Hey friends 👋</p><p>Welcome to our weekly AMA! Every Friday, we go live on YouTube and LinkedIn to answer real questions from founders at every stage. We’re now adding that to this podcast feed every Wednesday so...

<p>Hey friends 👋</p><p>Minimum Viable Product. Three words every founder knows, and almost nobody uses correctly. The “V” isn’t about whether the product exists—it’s about whether you can capture value back. Whether...

<p>Hey friends 👋</p><p>You’ve been there. The pitch goes well, the partner’s engaged, and then she says something like “we’d love to see stronger net retention before moving forward.” So you spend the next two months...

<p>Hey friends 👋</p><p>You know the pattern: solid revenue, happy customers, no churn. Everything looks like it’s working. So you go to raise money to hire sales reps and scale — and investors pass. They say “we want...

<p>You’ve heard it. Maybe you’ve said it. “Nobody’s doing this.” It feels like confidence. It sounds like vision. To every investor and advisor in the room, it’s a 🚩 so bright it practically glows.</p><p>This week, JDM...

<p>🚨 NEW: Cameron and I are super happy to be launching the Traction Lab Venture School, a new program to help founders of early-stage startups find paying customers. Kicks off March 23rd. Only 20 spots. You...

<p>🚨 NEW: Cameron and I are super happy to be launching the Traction Lab Venture School, a new program to help founders of early-stage startups find paying customers. Our first cohort kicks off on March 23rd, and spots...

<p>Hey friends 👋</p><p>We’re coming up on 75 episodes (yes, we’re calling that a win), and this week we’re tackling the decision every founder faces: should you pivot, persevere, or pack it in?</p><p>It’s easy to...

<p>Hey friends 👋</p><p>This week we’re tackling one of the hairiest questions in early-stage startups: when do you stop doing everything yourself?</p><p>JDM’s calling in from 30,000 feet (but not really), and we dove...

<p>Hey friends 👋</p><p>This week we’re tackling something we see constantly in pitch decks: impressive growth charts that hide their broken unit economics.</p><p>We dive into the real math behind customer acquisition...