Hosted by JDM and Cameron Law · 🇺🇸 US · EN · 93 episodes
Established thought leaders with verified media credentials.
The Traction Lab Podcast is a light-hearted, science-based weekly to help first-time founders go from fuzzy idea to real traction with honest insights, tactical experiments, tons of snark, and zero startup BS. zerototraction.substack.com
JDM and Cameron Law hosts Traction Lab Podcast, a business show with 93 episodes published.
Hey friends 👋 You know the pattern. * January: idea. * February: market research. * March: wireframes, logo, landing page. * April: four customer convos. Two said routing is a pain point. Ouch — that’s just a museum of
Hey friends 👋 Here’s what a pivot is not: changing your messaging, tweaking your pricing, or trying a new ad channel. It’s also not torching the company and starting over. A pivot is what happens when data invalidates a
Hey friends 👋 You’ve got 22 prospects in the pipeline. Eight firms said they’ll start after tax season. Five want a follow-up next quarter. Three need a case study first. And you’re feeling really good about it. You sho
Hey friends 👋 Six paying customers. $4,800 MRR. The founder already knows which two to discount. Same evidence. Cameron gives it an 8. JDM gives it a 6. That’s the conversation the Strength of Evidence Matrix is built f
Hey friends 👋 You’ve had the good conversations. Coffee chats that ended with “this is really interesting.” Followers who DM you to say they can’t wait. And when you go to investors, they pass. Because interest and evid
Hey friends 👋 You know the pattern — founder shows up with a deck, flips to the TAM slide, and there it is: $53 billion… $67 billion… any enormous number with a B at the end. And everyone in the room nods like it means
Hey friends 👋 You’ve seen the email before: Subject: “Huge month!!” Body: 10,000 users, engagement through the roof, three new features shipped, featured in a newsletter. No revenue. No retention breakdown. No ask. And
Hey friends 👋 You’ve got 43 customers using your product for free, a pilot converting at 4 out of 11, and a franchisor who just announced they’re building your product themselves—for free. This week’s office hours was a
Hey friends 👋 You have the domain expertise. You have the product. You might have even used AI to vibe-code the whole thing in a weekend. But here’s where most technical founders hit a wall — not because the product is
Hey friends 👋 You’ve heard the feedback. You nodded along. You maybe even wrote some of it down. But are you actually listening — or are you running it through a filter that was already biased toward your conclusion? Th
Hey friends 👋 Welcome to our weekly AMA! Every Friday, we go live on YouTube and LinkedIn to answer real questions from founders at every stage. We’re now adding that to this podcast feed every Wednesday so you can catc
Hey friends 👋 Minimum Viable Product. Three words every founder knows, and almost nobody uses correctly. The “V” isn’t about whether the product exists—it’s about whether you can capture value back. Whether the market w
Hey friends 👋 You’ve been there. The pitch goes well, the partner’s engaged, and then she says something like “we’d love to see stronger net retention before moving forward.” So you spend the next two months building a
Hey friends 👋 You know the pattern: solid revenue, happy customers, no churn. Everything looks like it’s working. So you go to raise money to hire sales reps and scale — and investors pass. They say “we want to see more
You’ve heard it. Maybe you’ve said it. “Nobody’s doing this.” It feels like confidence. It sounds like vision. To every investor and advisor in the room, it’s a 🚩 so bright it practically glows. This week, JDM and Camer
🚨 NEW: Cameron and I are super happy to be launching the Traction Lab Venture School, a new program to help founders of early-stage startups find paying customers. Kicks off March 23rd. Only 20 spots. You in? Hey friend
🚨 NEW: Cameron and I are super happy to be launching the Traction Lab Venture School, a new program to help founders of early-stage startups find paying customers. Our first cohort kicks off on March 23rd, and spots are
Hey friends 👋 We’re coming up on 75 episodes (yes, we’re calling that a win), and this week we’re tackling the decision every founder faces: should you pivot, persevere, or pack it in? It’s easy to confuse “hasn’t worke
Hey friends 👋 This week we’re tackling one of the hairiest questions in early-stage startups: when do you stop doing everything yourself? JDM’s calling in from 30,000 feet (but not really), and we dove deep into the psy
Hey friends 👋 This week we’re tackling something we see constantly in pitch decks: impressive growth charts that hide their broken unit economics. We dive into the real math behind customer acquisition cost (CAC), lifet
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Traction Lab Podcast is hosted by JDM and Cameron Law. The show is categorised under business (education) and has published 93 episodes.
Traction Lab Podcast has published 93 episodes.
Traction Lab Podcast regularly covers business, education. It sits in the business category, with a education focus.
Traction Lab Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Traction Lab Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Traction Lab Podcast average 45 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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