Touch Point Podcast

AI in healthcare communications is taking the work that built judgment. Chris Boyer and Reed Smith ask how new and veteran marketers keep learning.

Gartner now predicts AI service cuts get rehired. Chris Boyer, Reed Smith and Amy Brown of Authenticx on AI voice agents in the healthcare access center.

AI browsers click reject all on your cookie banner. Chris Boyer and Reed Smith on healthcare consent, agent traffic and who writes the rules. Featuring Jessica Holton from OursPrivacy.

Patient access and the disposition code. Chris Boyer and Reed Smith on why reminders fail, plus Jessica Walker on a list of patients marked unreachable.

By 2040, 14 million older adults face unmet care needs. Chris Boyer and Reed Smith on the caregiver persona healthcare wrote a decade too early, and the fix.

Pew says 1 in 10 web pages is AI-written. Chris Boyer and Reed Smith on the AI tells, where AI belongs in content production and where it costs you more.

Chris Boyer and Reed Smith on pharma's shift into out of home advertising, ZIP+4 disease targeting, and what health systems should ask before following.

Chris Boyer and Reed Smith mark 500 episodes by grading nine years of their own calls on healthcare marketing.

Chris Boyer and Reed Smith, with XSOLIS's Cassandra Skinner, on the patient financial experience and why marketing has never owned the bill.

Patients judge care quality by your website. Chris Boyer and Reed Smith, with Sondra Brown and Chris Pace, on where the ones who give up go.

Chris Boyer and Reed Smith, with HCIC's Kathy Divis and Mike Schneider, on when "we've seen this before" is wisdom about AI and when it's a trap.

Chris Boyer and Reed Smith on the patient feedback gap: why health systems collect the patient voice, score it for CMS, and never close the loop with patients.

Healthcare M&A is active again. Chris Boyer and Reed Smith, with guest Christine Albert, on where a merger's value gets built and how AI fits integration.

ICYMI: Chris Boyer and Reed Smith on why AI became the first stop for care, and what it means now that patients and clinicians lean on one vendor.

Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.