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Hosted by Unknown Host · 🇺🇸 US · EN · 561 episodes
Established thought leaders with verified media credentials.
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
Unknown Host hosts touch point podcast, a business show with 561 episodes published.
Nine years. Five hundred episodes. The tools changed completely and the distance between a patient and their care barely moved. For episode 500, Chris Boyer and Reed Smith wrote a book about why, then spent an episode ar
For thirty years, healthcare has met every new technology with the same four words, we've seen this before. Most of the time the doubt loses. The internet was called a fad, and by 2009 a majority of US adults were lookin
Ninety-eight percent of patients say feedback is easy to give. Half of them ever see anything come of it. Chris and Reed spend this episode on the half that goes quiet. The prompt came from the Alchemer 2026 Healthcare E
Reed Smith and Chris Boyer walk through why systems pursue scale, what the deal model captures well and the parts it tends to leave out, the patient experience, brand and digital continuity that rarely get their own line
This week's Touch Point is an encore. We are replaying TP470, "When AI Becomes the First Stop for Care." It aired in January, the same week OpenAI launched ChatGPT Health. Chris and Reed sat down with Brandon Scott of Te
Chris Boyer and Reed Smith bring in two people who worked the problem from the inside. Chris Hemphill of Modular Feedback, who builds AI for a living, and Heather Nairn, a healthcare economist who reads this as an access
We have spent years pulling friction out of healthcare. That work is right and it should keep going. This week Reed Smith and Chris Boyer come at it from the other side and ask what the friction that remains is trying to
Chris Boyer and Reed Smith run a forensic walk through five dated, citable moments where the future of healthcare consumerism was sitting in published research before the industry moved. The Pew health-seeker data in 200
Chris Boyer and Reed Smith walk through why the gap is structural rather than a marketing problem, then close with David Middendorf at Monigle on what Volume 9 actually says about where consumers are right now. Why engag
For twenty years, hearing the patient meant owning a Voice of Customer program. A survey, a tool, a dashboard you showed the board. On May 18, Qualtrics closed its 6.75 billion dollar acquisition of Press Ganey Forsta. T
47% of health systems have no clear owner for patient activation. CMOs call it the biggest untapped growth opportunity in healthcare. Marketing has the strongest unclaimed toolkit for the work. Chris Boyer and Reed Smith
TP342 argued that patient access doesn't begin when someone calls for an appointment. It begins much earlier, in the digital layer, before the patient is sure they need care. That premise held. What changed is who owns t
60% of healthcare marketing AI spend goes to writing copy. 6% goes to identifying patients who need care. Live from HMPS26 in Salt Lake City, Chris Boyer is joined by Craig Blake of Amsive Health, Jane Crosby of True Nor
In 2025, U.S. digital health startups raised $14.2 billion. AI-enabled companies captured 54% of it. Every prediction in every roundup carries one quiet assumption underneath it. The patient on the receiving end can use
91% of healthcare marketers say data drives their decisions. 1% can connect the majority of their spend to actual outcomes. That gap is the headline statistic of FreshPaint's 2026 State of Healthcare Marketing report. It
Of 266 metro areas studied by the Health Care Cost Institute, using 1.3 billion medical claims, only seven have hospital markets that qualify as genuinely competitive. New York. Los Angeles. Chicago. Riverside. Philadelp
Healthcare has been running AI pilots for three years. Most of them worked. Almost none of them scaled. That's not a coincidence, and it's not a technology problem. A pilot is designed to succeed under favorable conditio
Health systems have spent decades building brand equity. Almost none of that investment touched the data layer that determines how AI represents them to patients who never reach the website. When an AI agent tells a pati
User-centered design has one quiet flaw: it assumes a single user. Healthcare has spent 15 years learning to center the patient. Journey maps, empathy research, consumer insight — the infrastructure for understanding the
Running sprints inside an organization that hasn't changed anything else isn't transformation. It's double the work. Chris Boyer and Reed Smith examine what isolated Agile adoption actually produces in health systems — a
Chris Boyer
Dr.
8 appearances on this show
David Middendorf
Monigle
1 appearance on this show
Jane Crosby
True North Custom
1 appearance on this show
John Berndt
Valtech Health
1 appearance on this show
Craig Blake
Amsive Health
1 appearance on this show
Dianne Hammons
WG Content
1 appearance on this show
Cynthia Newton
Solutions Central
1 appearance on this show
Priyama Barua
Merge
1 appearance on this show
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touch point podcast is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 561 episodes.
touch point podcast has published 561 episodes.
touch point podcast regularly covers Business, Marketing, Health, Fitness, News. It sits in the Business category, with a marketing focus.
touch point podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
touch point podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of touch point podcast average 47 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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