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Totally Content

Hosted by Matt Eaton and Elisabeth Knulst · technology · EN · 12 episodes

Audience: 2

About this Podcast:

Matt Eaton and Elisabeth Knulst, have lived and breathed content throughout their careers – Matt in Broadcast and Television and Elisabeth in Marketing and Branding. We want to examine the good, the bad, and the ugly of content management from the broadcast and martech perspectives. That includes the people, processes, technologies, monetisation, and data management around content. We will try to find out how to get organized, inspire you with new insights, find industry experts to share their knowledge and ideas, and ultimately make people totally content! totallycontent.substack.com

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

27%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Totally Content

What is Totally Content about?

Matt Eaton and Elisabeth Knulst, have lived and breathed content throughout their careers, Matt in Broadcast and Television and Elisabeth in Marketing and Branding. We want to examine the good, the bad, and the ugly of content management from the broadcast and martech perspectives. That includes the people, processes, technologies, monetisation, and data management around content.

Who hosts Totally Content?

Totally Content is hosted by Matt Eaton and Elisabeth Knulst. The show has published 12 episodes to date.

What has Totally Content covered recently?

Recent episodes include "Interview with Adrian O'Meara" (10 November 2025, 33 minutes), "Interview with Christine Le Couilliard from Henry Stewart Pt 2" (9 July 2025, 20 minutes), and "Interview with Christine Le Couilliard from Henry Stewart" (20 June 2025, 23 minutes).

How often does Totally Content publish?

Totally Content publishes roughly monthly, with episodes averaging 20 minutes across 12 episodes.

How hard is it to get booked on Totally Content?

Booking probability for Totally Content is 27%, and the host is rated Selective on guests. Totally Content requires a Pod Score of 80 or higher. Totally Content's contact route on record: verified email.

Who should pitch Totally Content?

The strongest fits for Totally Content are IT Services & Software Development and Film & Video. Totally Content has a technology audience.

About the host

Matt Eaton and Elisabeth Knulst hosts Totally Content, a technology show with 12 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #1

    Interview with Adrian O'Meara

    Nov 10, 202533 minS3

    <p>To kick off the third season of the Totally Content podcast, Matt Eaton speaks to Adrian O’Meara, Global Product Manager Digital Assets and Information at Twinings Ovaltine. We discuss </p><p>* The importance of...

  • Episode #7

    Interview with Christine Le Couilliard from Henry Stewart Pt 2

    Jul 9, 202520 minS2

    <p>A quick episode before the summer break….</p><p>Your hosts, Elisabeth Knulst and Matt Eaton, welcome Christine Le Couilliard back to the podcast to talk about this year’s DAM Europe - the themes, the highlights, and...

  • Episode #6

    Interview with Christine Le Couilliard from Henry Stewart

    Jun 20, 202523 minS2

    <p>Christine Le Couilliard, Head of DAM Content talks to us about what delegates can expect to see and hear at Henry Stewart DAM Europe in London on 26 and 27 June 2025. We discuss what makes the European event so...

  • Episode #5

    Interview with Hans Fermont from Woodwing

    Jun 2, 202527 minS2

    <p>We talk to Hans Fermont, Chief Operating Officer at Woodwing, a content and information management solutions company about publishing. Hans describes the changes he’s seen in the way content is produced, managed, and...

  • Episode #4

    Interview with Paul Jackson from BMG

    May 9, 202527 minS2

    <p>Elisabeth Knulst and Matt Eaton talk to Paul Jackson, Senior Director of Asset Management at BMG, about his experiences managing music content. We discuss the complex lineage of content from the original studio...

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  • Episode #3

    Interview with Christian Walburg from Keen - Part 2

    Apr 17, 202517 minS2

    <p>Matt Eaton and Elisabeth Knulst continue our discussion with Christian Walburg, Technical Product Manager from Keen and discuss AI with DAM and PIM, getting leadership buy in, metadata and data ownership, and...

  • Episode #2

    Interview with Christian Walburg from Keen - Part 1

    Apr 11, 202517 minS2

    <p>In a world of rapidly changing business requirements and technology, how do you keep your Product Information Management (PIM) and Digital Asset Management (DAM) tools relevant within an international brand?</p><p>In...

  • Episode #1

    What has 2025 in store for content?

    Feb 7, 202517 minS2

    <p>Elisabeth Knulst and Matt Eaton are back for a new season of Totally Content. In this first episode we look ahead at some of the themes we expect to see this year, including Gen AI (of course), sustainability, ways...

  • Totally Content

    IBC 2024 Primer

    Sep 12, 202413 minS0

    <p>In this episode of the Totally Content podcast, Elisabeth Knulst and Matt Eaton provide a primer for the upcoming International Broadcast Conference (IBC) in Amsterdam. They offer some words of advice for brands and...

  • Totally Content

    Totally Content Podcast - Highlights from Henry Stewart DAM London 2024

    Jul 4, 202418 minS0

    <p>Matt Eaton and Elisabeth Knulst discuss last week's Henry Stewart DAM Conference in London. Highlights include the importance of data, AI (or machine learning), the growth of video, and content ecosystems.</p>...

  • Totally Content

    Totally Content Podcast - Pre-Henry Stewart DAM London 2024

    Jun 18, 202414 minS0

    <p>Matt Eaton and Elisabeth Knulst discuss the forthcoming Henry Stewart DAM Conference in London, some of the themes we expect to hear there, and the difference between managing content in broadcast and Marcomms.</p>...

  • Totally Content

    Introduction to the Podcast

    Jun 1, 202410 minS0

    <p>Welcome to the first episode of the Totally Content podcast! We’re your hosts, Matt Eaton and Elisabeth Knulst. We have lived and breathed content over the course of our careers spanning studios, broadcast, marketing...

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