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Through the Storm

Hosted by Kurtis Hanni · business · EN · 89 episodes

About this Podcast:

Each Tuesday, Kurtis talks to a business owner who has gone "through the storm" in their business. In short, our goal is to have real conversations with business owners navigating their hardest financial moments. From cash pressure and margin strain to growth decisions and capital tradeoffs, each episode explores what actually happened when the path forward wasn’t obvious. Hosted by Kurtis Hanni, fractional CFO and founder of Bison CFO, the show focuses on real conversations: what options leaders considered, how decisions were made with imperfect information, and the result that followed. These conversations are designed to help business owners see they’re not alone and ultimately, make better financial decisions by learning from others. Show notes and resources at smbfinanceos.com.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

34%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Through the Storm

What is Through the Storm about?

Each Tuesday, Kurtis talks to a business owner who has gone "through the storm" in their business. In short, our goal is to have real conversations with business owners navigating their hardest financial moments. From cash pressure and margin strain to growth decisions and capital tradeoffs, each episode explores what actually happened when the path forward wasn’t obvious.

Who hosts Through the Storm?

Through the Storm is hosted by Kurtis Hanni. The show has published 89 episodes to date.

What has Through the Storm covered recently?

Recent episodes include "From Bankruptcy to Clarity: Hard Lessons in Business ⏐Hunter Durham" (8 September 2026, 61 minutes), "New Format Coming Soon ⎥ Kurtis Hanni" (25 August 2026, 10 minutes), and "Scale Fast or Stay Small: The Truth About Growing ⎥Brandon Avedikian" (21 July 2026, 38 minutes).

How often does Through the Storm publish?

Through the Storm publishes roughly weekly, with episodes averaging 39 minutes across 89 episodes.

How hard is it to get booked on Through the Storm?

Booking probability for Through the Storm is 34%, and the host is rated Selective on guests. Through the Storm requires a Pod Score of 80 or higher. Through the Storm's contact route on record: verified email.

Who should pitch Through the Storm?

The strongest fits for Through the Storm are Business & Management Consulting. Through the Storm has a business audience.

About the host

Kurtis Hanni hosts Through the Storm, a business show with 89 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #13

    From Bankruptcy to Clarity: Hard Lessons in Business ⏐Hunter Durham

    Sep 8, 20261h 1m

    Hunter Durham went from managing a $9M/quarter Facebook ads book of business to buying furniture and shipping companies, raising outside capital, filing bankruptcy, and starting over, all before 32. In this...

  • Episode #14

    New Format Coming Soon ⎥ Kurtis Hanni

    Aug 25, 202610 min

    Kurtis shares what's been behind the inconsistent episode schedule — including a business partner split and a major shift in Bison CFO's service model — and announces that the podcast is rebranding from Through the...

  • Episode #12

    Scale Fast or Stay Small: The Truth About Growing ⎥Brandon Avedikian

    Jul 21, 202638 min

    Brandon built Aspire CRE, a commercial real estate brokerage and property management company. From two people to 45 in just over three years. In this conversation, he gets honest about what growth actually feels like...

  • Episode #11

    Lessons Learned From Failed Partnerships ⎥Gabe Pluguez

    May 19, 202657 min

    Gabe Pluguez started a fitness business at 19 with a simple goal: freedom. What he got instead was two failed business partnerships, a revenue collapse, and a forced rebuild, twice. This isn't a story about avoiding...

  • Episode #10

    Business Failure Exposed: What Not to Do as an Owner ⎥Travis Woods

    May 5, 202648 min

    Business failure isn't always about making the wrong moves, sometimes it's about not making any moves at all. Kurtis and Travis break down a real client engagement that didn't work out, exposing the structural issues...

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  • Episode #9

    How to Master Growth While Losing HALF Your Clients (And Reach $3M in 3 years) | Clifton Sellers

    Apr 28, 202642 min

    Clifton Sellers, CEO of Legacy Builder, shares his journey from zero to a $3M run-rate agency in five years. The conversation covers the brutal realities of agency growth including losing half his clients in six weeks...

  • Episode #8

    Surviving a $400K to $1.2M Nightmare & 25% Revenue Drop At The Same Time ⎥ Nahuel Hilal

    Apr 21, 202658 min

    Nahuel Hilal built Iris Tattoo from a $7,000 side hustle in Buenos Aires to a multi-million dollar operation across three countries without ever doing a tattoo himself. Then a $400,000 buildout turned into a $1.2...

  • Episode #7

    How to Survive a Pandemic and Oil Collapse at the Same Time ⎥ Ryan Ray

    Apr 14, 202648 min

    Ryan Ray joins Kurtis Hanni to share his journey through one of the worst storms a business can face: selling a family oil and gas surveying company during the catastrophic March 2020 price collapse and COVID-19...

  • Episode #6

    Transform your business by understanding your strategy (Business Model Canvas) ⎥Travis Wood

    Apr 7, 20261h 1m

    In this conversation, Kurtis Hanni and Travis Woods discuss the Business Model Canvas, a strategic tool used to understand and optimize business operations. They explore the roles of a fractional CFO, the importance of...

  • Episode #5

    Chargeback Scams Cost Us $30K: Hard Lessons Running Ads ⎥feat. Brad Smith

    Mar 31, 202641 min

    In this conversation, Kurtis Hanni and Brad Smith discuss the evolution of Brad's business, Automation Links, focusing on marketing automation and the challenges faced during a significant transition from freelancers to...

  • Episode #4

    How to Survive Losing 75% of Your Lead Flow (Real Estate Business) ⎮ feat. Doug Diakite

    Mar 24, 202644 min

    In this conversation, Kurtis Hanni and Doug Diakite discuss the intricacies of the rent-to-own real estate business, focusing on acquisition strategies, market changes, and the challenges faced during downturns. Doug...

  • Episode #3

    From Corporate Job to Golf Entrepreneur: Lessons From Building a Putter Company From Scratch

    Mar 17, 202651 min

    In this conversation, Kurtis Hanni interviews Jared Doerfler, the founder of Hanna Golf, about his journey from a golf enthusiast to a successful entrepreneur in the golf industry. Jared shares the inspiration behind...

  • Episode #2

    Overleveraged and Facing Bankruptcy… The Perils of Real Estate | ft Harrison Bonner

    Mar 10, 20261 hour

    In this conversation, Kurtis Hanni and Harrison Bonner delve into the challenges and lessons learned in the real estate business. Harrison shares his journey from initial success in real estate investing to facing...

  • Episode #1

    How to Fix Gross Margin Without Losing Clients ⎪Through The Storm Podcast feat. Nick Anderson

    Mar 3, 20261 hour

    In this conversation, Nick Anderson, CEO of One Accord, shares his journey in transforming the consulting firm, focusing on improving gross margins and redefining the business model. He discusses the challenges faced in...

  • Through the Storm

    Preview Episode: Revamping Business Model for Higher Gross Margin ⎪feat. Nick Anderson

    Feb 24, 20268 min

    Most business owners overlook the one critical leverage point that can turn a struggling company into a profitable powerhouse, but not Nick Anderson. In this exclusive sneak peek, he reveals how he completely...

  • Through the Storm

    Through the Storm Trailer

    Feb 17, 20261 min

    Our new podcast, 'Through the Storm,' focuses on the real struggles business owners face. Often we just hear the highlight reels, but it's important we share the honest conversations about financial pressures and the...

  • Episode #65

    Let me reintroduce myself (& a new podcast, Through The Storm)

    Jan 27, 20266 min

    In this reintroduction of the podcast, Kurtis Hanni outlines the new direction of 'Through the Storm,' focusing on the real struggles business owners face. He emphasizes the importance of honest conversations about...

  • Episode #64

    Building a Life of Freedom with Brian Luebben

    Nov 23, 202241 min

    Have you ever seen people living just a little differently and wondered how they built that life for themselves? In today's interview, I talk to Brian Luebben, who has done just that. Brian runs a few different...

  • Episode #63

    The Hidden Costs in Business

    Nov 9, 202215 min

    I talk a lot about the numbers of business, but what are the hidden costs? Today I break down opportunity cost and sunk cost and how to make decision-making models that account for these and help you avoid the biases...

  • Episode #62

    From Financial Advisor to Content Creator with Jeff Rose

    Oct 26, 202238 min

    Jeff Rose is Certified Financial Planner that 3 years ago sold his wealth management to become a full-time online educator. He has a blog, book, and youtube channel that reaches 400,000 unique visitors to his website...

Guest Appearances

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