Thriving Practice with Tracy Cherpeski

Ninety-eight percent of small practices believe they're HIPAA compliant. Far fewer actually are — and that gap tends to sit quietly until an audit, a complaint, or a breach forces it open. In this SNACK episode, Miranda...

What does it actually take to go from one struggling clinic to 24 locations? In this episode, Tracy Cherpeski talks with Corey Malnikof, founder of Palmer Care Group, about the real story behind scaling a multi-location...

What if your biggest marketing problem isn't actually a marketing problem? In this episode, Tracy Cherpeski sits down with Ashley Gay — founder of Digital Ash Agency and a fierce champion of the independent practitioner...

Every independent practice has a cancellation policy. The question is whether it exists anywhere besides the new-patient paperwork. In this SNACK episode, Miranda Dorta puts Tracy Cherpeski in the interview seat to talk...

Burned out after two decades in psychiatric hospitals, Dr. Daniela Rizzo faced a choice during COVID: keep going, or build something different. She chose to build. In this episode, Tracy Cherpeski talks with Daniela...

Everyone says "finish strong in Q4." Yes, we want that for you. But what if the practice owners actually crushing their fourth quarter are not the ones panicking into September? What if they are the ones who did...

Physicians work nearly 58 hours a week, but only 27 involve actual patient care. The rest? Administrative tasks that do not align with why they went into medicine. For practice owners, this burden is yours to own, often...

Your healthcare practice looks organized from the outside. But behind the scenes, samples get lost, clinicians spend time hunting for things, and departments operate like they're held together by duct tape. Sam Yeruva...

What if the biggest threat to your practice is not a lack of patients, but administrative burden? In this episode, Tracy Cherpeski sits down with Damien Adler, a psychologist and co-founder of Zanda Health, who solved...

Launching an event or retreat for your practice can feel daunting—from the first spark of an idea all the way through registration going live. In this SNACK episode, Tracy Cherpeski and Miranda Dorta turn the mic around...

Here's a question most practice owners don't ask their accountant: Do I actually owe this much? In this episode, Tracy Cherpeski talks with Rachel Michaelov, an Enrolled Agent and tax strategist who works exclusively...

What if the thing blocking your practice growth isn't ambition or intelligence, but infrastructure? In this episode, Tracy Cherpeski shares what she learned at the American Association of Medical Society Executives...

How much of your team's day disappears into phone calls, faxes, and data entry? In this episode, Tracy Cherpeski sits down with Clark Van Oyen, founder of Cortico Health — a company that has helped nearly...

What if the biggest risk in your practice is the one sitting quietly in a policy binder you haven’t opened in two years? In this episode, Tracy Cherpeski talks with Dr. Natasha Guess, founder of Guess Compliance...

What’s the single most costly communication breakdown in your practice? Chances are it’s happening before a patient ever walks through your door. In this episode, Tracy Cherpeski sits down with Danny Bobrow, a...