Episode #70
What Fashion Buyers Can Learn From Merchandisers
In this episode of the Thrive in Fashion Buying podcast, Elisabeth explains how to think more like a merchandiser, so you can read what is behind a result before you decide where your budget goes. She covers what to look at when a category is ahead of plan, how to judge whether a selling style deserves more investment, why sales growth can hide an unhealthy business, and why profit has to be built into the buy and not recovered at the end of the season. If you are in the first few years of your buying career, or you own a category and want your trade meetings to go better, this episode gives you a clear way to connect product, numbers and action. What you'll learn; - The questions to ask when you trade above budget - What to check before you reorder a style that is selling well: - Why a style that is not selling should not automatically be marked down - How to work with your merchandiser or planner: what to ask about the measures they watch, their concerns and what they would do differently. Key terms mentioned Open to buy (OTB), sell-through, stock cover, margin, stock turn, markdown, full price sell-through, rate of sale, forward cover, fashion and newness, core, lead time, life cycle. Next step If you want to build this kind of commercial thinking step by step, using real buying decisions as the working material, take a look at Thrive in Fashion Buying online Course Please follow the show and share with someone you think would enjoy it too.
