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Three Wise Truck Guys

Hosted by threewisetruckguys · business · EN · 43 episodes

Audience: 3

About this Podcast:

Industry veterans Mark Martincic, John Whitnell and Keith Ely have watched the dealership world change a lot throughout their decades working in it, and they look forward to commiserating, reminiscing, reflecting and observing on their many cumulative years as consultants, talking about what the future may hold for this industry, discussing "good reads" as well as providing insight into what is occurring in our current projects.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Public web form

Booking probability

26%

Guest openness

Selective

80/100
Required Score

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Questions about Three Wise Truck Guys

What is Three Wise Truck Guys about?

Industry veterans Mark Martincic, John Whitnell and Keith Ely have watched the dealership world change a lot throughout their decades working in it, and they look forward to commiserating, reminiscing, reflecting and observing on their many cumulative years as consultants, talking about what the future may hold for this industry, discussing "good reads" as well as providing insight into what...

What has Three Wise Truck Guys covered recently?

Recent episodes include "Strategy, Proficiency & the Questions Dealers Should Be Asking" (10 March 2026, 59 minutes), "Steady as She Goes: What 2026 Means for Used Trucks and Dealer Performance" (5 February 2026, 50 minutes), and "Service Rescue: Streamlining Service for Profit and Performance" (15 October 2025, 45 minutes).

How often does Three Wise Truck Guys publish?

Three Wise Truck Guys publishes roughly monthly, with episodes averaging 55 minutes across 43 episodes.

How hard is it to get booked on Three Wise Truck Guys?

Booking probability for Three Wise Truck Guys is 26%, and the host is rated Selective on guests. Three Wise Truck Guys requires a Pod Score of 80 or higher. Three Wise Truck Guys's contact route on record: public web form.

Who should pitch Three Wise Truck Guys?

The strongest fits for Three Wise Truck Guys are RV, Boat & Motorcycle Dealers. Three Wise Truck Guys has a business audience.

About the host

Three Wise Truck Guys is a business show with 43 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #44

    Strategy, Proficiency & the Questions Dealers Should Be Asking

    Mar 10, 202659 min

    In this episode of Three Wise Truck Guys, the conversation starts with observations from the field—like stale dealership websites and missed merchandising opportunities and quickly expands into bigger industry topics...

  • Episode #43

    Steady as She Goes: What 2026 Means for Used Trucks and Dealer Performance

    Feb 5, 202650 min

    The Three Wise Truck Guys unpack what really happened in 2025—and what dealers should expect next. With used truck supply near equilibrium, auction activity cooling, and pricing poised for modest gains, this episode...

  • Episode #42

    Service Rescue: Streamlining Service for Profit and Performance

    Oct 15, 202545 min

    In this episode, the Three Wise Truck Guys sit down with Diane Zimmerman, General Manager of Coffman Truck Sales, and KEA Advisor Gil Klinger to discuss how one dealership tackled inefficiency, rebuilt its service...

  • Episode #41

    Emerging Leaders: Building the Next Generation of Dealership Leadership

    Sep 25, 202559 min

    In this episode of The Three Wise Truck Guys, Keith Ely, John Whitnell, and Mark Martincic are joined by Allen Phibbs, Director of Education at KEA Advisors, along with special guests Scott Blair of Premier Truck Group...

  • Episode #40

    Beyond the Headlines: What’s Really Happening with Used Trucks

    Aug 7, 202552 min

    Welcome to the latest episode of Three Wise Truck Guys from KEA Advisors, where Keith Ely, Mark Martincic, and John Whitnell explore the intricate landscape of the used truck market. John Whitnell provides a thorough...

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  • Episode #39

    Revving Up Business Performance with Personal Transformation Insights

    Jul 16, 20251h 2m

    In this episode of Three Wise Truck Guys, hosts Keith Ely, John Whitnell, and Mark Martincic embark on a journey to explore the intersection of business performance and personal transformation. Joined by guest Lovena...

  • Episode #38

    The AI Train Has Left the Station: How Dealerships Can Catch Up and Win

    May 30, 202557 min

    In this episode of the Three Wise Truck Guys, Keith Ely, John Whitnell, and Mark Martincic dive into the current state of truck dealerships, focusing on the critical role of fixed operations as a primary revenue source...

  • Episode #37

    Revving Up Efficiency: The Three Wise Truck Guys Discuss Warehouse Innovation

    Apr 22, 202547 min

    Welcome to another engaging episode of the Three Wise Truck Guys podcast, where Keith Ely, John Whitnell, and Mark Martincic share valuable insights into the trucking industry. Special guest Justin Keck of Bruckner's...

  • Episode #36

    Tariffs, Telematics & White Glove Service with Bergey's Truck Centers

    Mar 26, 202557 min

    In this engaging installment, the Three Wise Truck Guys are joined by special guests from Bergey's Truck Centers, to delve into pressing industry topics that are shaping the commercial dealership world. The episode...

  • Episode #35

    Navigating the Shifting Landscape of the Used Truck Market

    Feb 24, 202550 min

    Welcome to another insightful episode of Three Wise Truck Guys from KEA Advisors. This time, we're delving into the pivotal changes and forecasts for the used truck market, highlighting the growing role of AI and...

  • Episode #34

    Insights on Market Trends, Service Challenges, and Innovative Solutions with PULSE

    Oct 21, 202459 min

    Welcome to another engaging episode of "The Three Wise Truck Guys" podcast, brought to you from Lawrence, Kansas. This time, our hosts are thrilled to have the insightful John Whitnell back from his sabbatical, adding...

  • Episode #33

    Navigating Market Challenges: Strategies for Truck Dealerships

    Aug 14, 202445 min

    Join hosts Keith Ely and Mark Martincic as they discuss the current state of the truck dealership market and effective strategies for navigating slow business periods. In this insightful conversation, they highlight the...

  • Episode #32

    Parts Management: Reducing Obsolescence and Boosting Efficiency

    Jul 24, 202459 min

    Welcome to the latest episode of the Three Wise Truck Guys podcast, hosted by Keith Ely from Key Advisors. With regular co-host Mark Martincic and special guests Jeremy Smallwood and Chris Norris, we delve into the...

  • Episode #31

    Let's Talk Parts

    Apr 10, 20241h 7m

    The Three Wise Truck guys are joined by Professional Advisor Jeremy Smallwood of KEA Advisors to dive into all things Parts.

  • Episode #30

    SOPs & The Power of Decisiv

    Mar 4, 202453 min

    An exciting episode from "Three Wise Truck Guys from Key Advisors" where the spotlight is on transforming service department performance. We explore, with industry veteran Gil Klinger, how the integration of SOPs...

  • Episode #29

    Unraveling the Dynamics of the Used Truck Market

    Jan 31, 202453 min

    In this engaging episode of 'Three Wise Truck Guys', join industry experts Keith Ely, John Whitnell, and Mark Martincic as they delve into the complex world of the used truck market. They kickstart a riveting discussion...

  • Episode #28

    Q&A With our Listeners

    Nov 14, 202353 min

    In celebration of 5,000 downloads, the Three Wise Truck Guys answer questions from our listeners. Do you have a question you would like answered? Reach out to us today and maybe we will answer your question on the next...

  • Episode #27

    Driving Success with Leadership Training

    Oct 5, 202358 min

    Allen Phibbs joins us again time to wrap up our discussion on leadership training.

  • Episode #26

    Talking Leadership with guest Allen Phibbs

    Sep 1, 20231h 2m

    The Three Wise Truck Guys welcome KEA Advisors Education and Training Director, Allen Phibbs to the podcast to discuss the success of the Emerging Leaders program and growing leadership rolls within your dealership.

  • Episode #25

    Mid Year Used Truck Market Review

    Jul 18, 202348 min

    It's the Two Wise Truck Guys in today's episode as John and Keith review the first six months of the used truck market and where the next six months will take us.

Guest Appearances

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