thisiswhoiam's podcast
Episode 84: CeCe Paul-Hill with Synergy Counseling of Greenwood
Earcelia Paul-Hill is the founder and face of Synergy Counseling of Greenwood, located in Greenwood, South Carolina. Established in 2013, Synergy Counseling began as a solo private practice. By 2015, however, the growing demand for accessible and culturally responsive mental health care within the community led Earcelia to expand Synergy into a multi-clinician practice. Earcelia's passion for counseling was born during her young adulthood following her late grandfather's diagnosis of dementia and his placement in a long-term care facility. Witnessing firsthand the emotional, mental, and physical impact of mental illness on both individuals and families profoundly shaped her understanding of mental health care. That experience became the catalyst for her lifelong commitment to advocacy and clinical service. A native of Abbeville, South Carolina, Earcelia graduated from Abbeville High School in 1990. She later attended the University of South Carolina–Columbia, where she earned a bachelor's degree in psychology with a minor in sociology. She went on to obtain her master's degree in counseling and art therapy from Webster University. With family at the center of her heart and vision, Earcelia became a Licensed Professional Counselor, earning advanced training and certifications in Master Addiction Counseling, Cognitive Behavioral Therapy (CBT), and Traumatic Incident Reduction (TIR). Her professional experience spans several sectors, including higher education, where she served as Assistant Director of Counseling at Lander University. Ultimately, it was a personal family need that inspired her transition into private practice. "I chose to enter private practice rather than continue working within community agencies because I needed the flexibility to be present for my one and only son, SJ," Earcelia shared. "Whether educationally, spiritually, or emotionally, I wanted to be there for him, and owning my own business was the only way I could make that possible." Though the decision was intimidating, it is one she does not regret. Today, her son SJ is a junior at the Governor's School of Science and Mathematics in Hartsville, South Carolina, and ranked first out of 416 students at Greenwood High School during his sophomore year. "As a single mother and professional, it feels incredibly rewarding to see my son thriving. He is truly my pride and joy," she expressed. Earcelia openly acknowledges that building a successful brand and practice has come with its share of challenges. Yet, she continues to press forward. Recently celebrating ten years of Synergy Counseling, she reflects with gratitude. "I could not have done this alone. I am deeply thankful for the clinicians and team members who make up Synergy. What I love most about my Synergy family is that every clinician and staff member brings unique strengths," she explained. "We work well together, and over time I've learned how critical it is to be intentional about selecting individuals who represent and align with Synergy's mission and values." It is this intentional and integrative approach that allows Synergy Counseling to address the growing mental health needs within the community. "What I look forward to most each day is collaborating with a diverse team that shares the same compassion and purpose to serve others," Earcelia stated. "We are constantly working to break stigma and address barriers surrounding mental health through education and community engagement." She finds fulfillment in providing a safe, nonjudgmental space where clients can begin their healing journeys. "Hearing clients express gratitude for the support they receive here at Synergy reminds us that our work truly matters." She also draws motivation from past doubt and opposition. "I am motivated by those who didn't believe in me. Their doubt pushes me to do better." Earcelia's vision for Synergy Counseling is holistic care, which has led to partnerships with a psychiatric nurse practitioner who provides assessments and ongoing support for both Synergy clients and the broader community. She attributes much of her success to her parents, particularly her father, Curtis Paul Sr., whom she deeply admires. "Although my father did not attend college, he ensured that my siblings and I did. He paid out of pocket for all three of our undergraduate degrees because he believed in the power of education," she shared. "He instilled in me the importance of independence, resilience, and believing that I am always capable of more." He also emphasized remaining spiritually grounded and maintaining a personal relationship with Christ. Earcelia credits her mother with teaching her empathy and compassion. "My mother is the epitome of unconditional love and unwavering support. She taught me how to nurture others and meet people where they are," she says. Throughout her journey, Earcelia has used her experiences to mentor and inspire aspiring counselors. "Several clinicians who have worked at Synergy have gone on to open their own private practices," she said. "I often guide them through credentialing, insurance panels, and the realities—both positive and challenging—of practice ownership." One lesson she consistently emphasizes is self-care. "This is a 24/7 career. You must set boundaries between your practice, your family, and yourself. You cannot pour from an empty cup." She also stresses the importance of a strong support system. "Iron sharpens iron. While this is my practice, I value collaboration and input from my team. We are in a profession that requires lifelong learning, and I believe in keeping everyone equipped." Looking ahead, Earcelia's vision for Synergy Counseling is bold yet clear. "My goal is to make Synergy a household name worldwide." Through rebranding efforts and digital outreach supported by videographer Abul Blue (Da Voice Box), Synergy Counseling has expanded its reach beyond Greenwood and surrounding areas. As the practice continues to grow, community partnerships remain central to its mission. "Together," Earcelia says, "my team and I are creating legacy." To learn more about Synergy Counseling of Greenwood, please visit their website. www. synergycounselinggreenwood.com To learn more about Huami Magazine, please visit www.huamimagazine.com
