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This Way Up

Hosted by Arctic Council & Både Og · science · EN

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About this Podcast:

This Way Up is the Arctic Council podcast that introduces you to the people and stories shaping a changing Arctic. Each episode explores an important topic in the Arctic through storytelling, where guests share their own unique experiences and ideas. But you won’t just learn about the issues, you will hear personal stories from across the circumpolar Arctic that showcase what makes the region and its Peoples so unique and inspiring. Whether you live in the Arctic, are familiar with the region or just curious, each episode opens your eyes to new perspectives on key Arctic issues, and perhaps even inspires you to take action. New episodes will be available in Fall 2025. This Way Up is hosted by Jessica Cook of the Arctic Council Secretariat and Rosa-Máren Magga of the Indigenous Peoples’ Secretariat. Original music by Emil Kárlsen, used with permission. Sound design by Både Og. The views expressed in

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

36%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about This Way Up

What is This Way Up about?

This Way Up is the Arctic Council podcast that introduces you to the people and stories shaping a changing Arctic. Each episode explores an important topic in the Arctic through storytelling, where guests share their own unique experiences and ideas.

Who hosts This Way Up?

This Way Up is hosted by Arctic Council & Både Og. The show has published 7 episodes to date.

What has This Way Up covered recently?

Recent episodes include "Behind the scenes: Arctic Council at 30" (15 September 2026, 50 minutes), "Why is the Arctic Talking Trash?" (30 March 2026, 46 minutes), and "We Are in a Salmon Crisis" (28 January 2026, 68 minutes).

How often does This Way Up publish?

This Way Up publishes roughly every few months, with episodes averaging 38 minutes across 7 episodes.

How hard is it to get booked on This Way Up?

Booking probability for This Way Up is 36%, and the host is rated Selective on guests. This Way Up requires a Pod Score of 80 or higher. This Way Up's contact route on record: verified email.

Who should pitch This Way Up?

The strongest fits for This Way Up are Environmental Agencies. This Way Up has a science audience.

About the host

Arctic Council & Både Og hosts This Way Up, a science podcast with 7 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Sep 15, 202650 min

    Thirty years after the Arctic Council was established, has it stood the test of time? In this special anniversary episode, we hear from the people who helped build the Arctic Council, shape its work and carry it through...

  • Mar 30, 202646 minS0

    <p>What can rally a community to come together and make a real difference in everyday life? That’s right, we’re talking about trash. Because in remote villages with no roads and limited infrastructure, managing waste is...

  • Jan 28, 20261h 8mS0

    <p>In the Arctic, salmon is more than a fish. It's food, connection, culture and identity. In this episode, we travel to the Deatnu River on the border of northern Norway and Finland in Sápmi, where declining Atlantic...

  • Oct 7, 202542 minS0

    <p>How does one advocate for one of the most rapidly changing regions on Earth? In this episode of This Way Up, we bring together three voices with unique perspectives on Arctic advocacy:<br> </p><p>Sara Olsvig...

  • Oct 7, 202519 minS0

    <p>Welcome to This Way Up, the new Arctic Council podcast. In this introductory episode, hosts Jessica Cook and Rosa-Máren Magga set the stage for the season ahead. They share their own Arctic journeys, put Arctic...

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  • Jun 30, 202538 minS1

    The Arctic isn’t just warming, it’s on fire. From the record-shattering 2023 wildfire season in Canada to the zombie fires smoldering beneath the boreal forests, Arctic wildfires are reshaping landscapes, threatening...

  • Jun 26, 20252 minS0

    This Way Up is the Arctic Council podcast that introduces you to the people and stories shaping a changing Arctic. Each episode explores an important topic in the Arctic through storytelling, where guests share their...

Recent guests

Recent guests on This Way Up. Study who booked and why before you pitch.

D

Dr. Sara Olsvig

ph.d. i arktiske studier, Inuit Circumpolar Council

B

Brendan Rogers

Leadership & Performance Coach, Woodwell Climate Research Center

B

Benjamin Strong

Emergency Prevention, Preparedness and Response Working Group

C

Chief Bill Erasmus

Arctic Athabaskan Council

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