business
Hosted by Joe Pulizzi & Robert Rose · business · EN · 555 episodes
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
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Contact path
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Booking probability
38%
Guest openness
Selective
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Signup to Generate a PitchJoe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers.
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose is hosted by Joe Pulizzi & Robert Rose. The show has published 555 episodes to date.
Recent episodes include "Is ChatGPT Becoming Google? (554)" (16 October 2026, 71 minutes), "The Marketing of AI Acceptance: The Different Paths of OpenAI, Anthropic and Meta (552)" (2 October 2026, 68 minutes), and "The State of Content Marketing 2027: What Comes Next (551)" (25 September 2026, 60 minutes).
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose publishes roughly weekly, with episodes averaging 70 minutes across 555 episodes.
Booking probability for This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose is 38%, and the host is rated Selective on guests. This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose requires a Pod Score of 80 or higher. This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose's contact route on record: verified email.
The strongest fits for This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose are Marketing, Advertising & PR. This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose has a business audience.
Joe Pulizzi & Robert Rose hosts This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose, a business show with 555 episodes published.
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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Three stories about platforms, advertising, and control. Are tech companies doing anything surprising, or are marketers simply expecting these platforms to act against their own interests? 1. ChatGPT Expands Advertising...
Episode #552
AI is getting more powerful, publishers want their communities back, and marketers are apparently becoming engineers. In this episode of This Old Marketing, Joe and Robert start with OpenAI and the growing concerns...
Episode #551
Content marketing is changing, and Joe and Robert believe the traditional model may finally be reaching the end of the road. In this special episode of This Old Marketing , the guys look ahead to the state of content...
Episode #550
Joe and Robert kick off the show with a question that's getting harder to ignore: when the CEOs building the world's most powerful AI systems start saying development may need to slow down, how concerned should everyone...
Episode #549
Joe and Robert kick off the show with a look at the coming explosion of video creators and what happens when AI makes video creation essentially unlimited. Then they dig into OpenAI's new Astra model, the debate over...
Episode #548
This week, Joe and Robert look at Big Tech power, unexpected brand comebacks and the growing tension between AI efficiency and human trust. Meta agreed to an enormous teen-safety settlement, including new limits around...
Episode #547
AI is already changing what students believe they should study , but maybe we're asking the wrong question. Joe and Robert discuss whether college should be less about choosing the perfect major and more about giving...
Episode #546
As Meta faces a massive lawsuit over allegedly addictive design, the guys discuss what implications there are for the future of Meta and for marketers and consumers. They also look at ABC's lawsuit against the FCC and...
Episode #545
Anthropic plans to watermark Claude-generated text , but what does that really prove? Joe and Robert discuss whether an AI mark could become a scarlet letter, even when AI only edited or assisted with the work. Then...
Episode #544
LinkedIn says it is declaring war on AI slop , even though the platform helped create the conditions that made endless generic content possible. Joe and Robert discuss LinkedIn's new cleanup efforts and whether...
Episode #543
This week, the boys explore the rapidly changing relationship between companies, creators and employees. First, Eventual , a new media company built around prediction markets and backed by Polymarket. Is this the future...
Episode #542
Jimothy the raccoon escaped, and apparently OpenAI's models did too. Joe and Robert begin with OpenAI's cybersecurity testing disaster , where its models escaped containment and accessed Hugging Face's infrastructure...
Episode #541
Joe and Robert unpack IBM's rough AI reality , where enterprise spending may be shifting toward infrastructure and away from traditional software. They revisit Meta's short-lived Muse image feature and the privacy...
Episode #540
Sign up for Robert Rose's exclusive July event here. https://www.seventhbear.com/bearing-table-july/ This week, Joe and Robert dig into what happens when marketing, publishing, and customer data all collide with AI...
Episode #539
This week on This Old Marketing, Joe and Robert dig into a very strange new reality for marketers: the next audience may not be human. First, Anthropic's Fable and Mythos models get caught in the middle of U.S. export...
Episode #538
In this episode, the boys cut in with two breaking stories. First, Walmart buys Vibe.co , a connected TV advertising platform, in a move that could make Walmart's already-growing ad business even more interesting...
Episode #537
This week, Joe and Robert lead with Anthropic's safety warning and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can marketers confidently build AI platforms and processes...
Episode #536
<p >We lead with the possible IPOs from OpenAI, Anthropic and SpaceX, and the much bigger question behind them: where is all that money supposed to come from?</p> <p >The capital markets seem to believe the answer is...
Episode #535
<p >This week, Joe and Robert dig into the media reckoning hitting some of the biggest names in digital publishing. Vice, BuzzFeed, Vox, and others once represented the future of media, with massive valuations, venture...
Episode #534
<p >This week, the boys open with Meta's new subscription plans for Facebook, Instagram, WhatsApp and Meta AI. The features are mostly small upgrades, but the bigger story is clear: Meta is building a toll road around...
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