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Hosted by Joe Pulizzi & Robert Rose · 🇺🇸 US · EN · 542 episodes
Established thought leaders with verified media credentials.
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Joe Pulizzi & Robert Rose hosts This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose, a business show with 542 episodes published.
Joe and Robert unpack IBM's rough AI reality , where enterprise spending may be shifting toward infrastructure and away from traditional software. They revisit Meta's short-lived Muse image feature and the privacy backla
Sign up for Robert Rose's exclusive July event here. https://www.seventhbear.com/bearing-table-july/ This week, Joe and Robert dig into what happens when marketing, publishing, and customer data all collide with AI. Firs
This week on This Old Marketing, Joe and Robert dig into a very strange new reality for marketers: the next audience may not be human. First, Anthropic's Fable and Mythos models get caught in the middle of U.S. export co
In this episode, the boys cut in with two breaking stories. First, Walmart buys Vibe.co , a connected TV advertising platform, in a move that could make Walmart's already-growing ad business even more interesting. Robert
This week, Joe and Robert lead with Anthropic's safety warning and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can marketers confidently build AI platforms and processes w
We lead with the possible IPOs from OpenAI, Anthropic and SpaceX, and the much bigger question behind them: where is all that money supposed to come from? The capital markets seem to believe the answer is labor. If AI va
This week, Joe and Robert dig into the media reckoning hitting some of the biggest names in digital publishing. Vice, BuzzFeed, Vox, and others once represented the future of media, with massive valuations, venture money
This week, the boys open with Meta's new subscription plans for Facebook, Instagram, WhatsApp and Meta AI. The features are mostly small upgrades, but the bigger story is clear: Meta is building a toll road around access
This week, Joe and Robert start with Google's massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click may no longer be the point. Google has turned search into something cl
This week on This Old Marketing, Joe and Robert break down OpenAI's latest move: launching a full-blown AI consultancy for enterprise companies. The big question: is this a smart response to large companies moving too sl
In this episode of This Old Marketing, Joe and Robert dig into OpenAI's very rough week. From missed targets and questions about future contract payments to legal proceedings involving Elon Musk, the company suddenly loo
This week, Joe and Robert break down a Wall Street Journal article about big brands putting more money into individual creators. While micro-influencers continue to be an important trend, the boys believe there may be an
In this special episode of This Old Marketing, Joe and Robert step away from marketing and talk about something more personal: the health changes they've made, why they made them, and what they've learned along the way.
Joe and Robert dig into Anthropic's launch of Mythos and Project Glasswing and ask the bigger question: is this the moment marketers need to wake up to the fact that AI is not just a tool shift, but a business model shif
What would Joe Pulizzi and Robert Rose do if they had to build a media company from scratch in 2026? In this special episode of This Old Marketing, Joe and Robert tackle that exact question. Starting with zero audience,
Anthropic may or may not have "accidentally" leaked its code, but Joe and Robert think the bigger story is what the company's newest release says about the future of white-collar work and marketing itself. They also tack
This week, Joe opens the show with a quick take on the banning of "AI Fruit Love Island" and can't believe Robert isn't already a loyal subscriber. Joe and Robert then dig into a landmark legal verdict against social med
A new piece from the Wall Street Journal introduces the idea of being "alternatively influential"…people who drive real impact without massive follower counts. Joe and Robert break it down: Is this just a rebrand of "nic
This week, Joe Pulizzi and Robert Rose dig into fascinating new research from Anthropic that reveals how large language models are already capable of executing many traditional marketing tasks. The conversation quickly t
It was a wild week in artificial intelligence. Joe and Robert break down a surprising stumble from OpenAI and the aggressive counter-moves coming from Anthropic. The hosts unpack what these developments signal for the br
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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose is hosted by Joe Pulizzi & Robert Rose. The show is categorised under business (marketing) and has published 542 episodes.
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose has published 542 episodes.
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose average 69 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
Our data rates This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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