Hosted by Julie Rhodes · 🇺🇸 US · EN-US · 20 episodes
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This Is Not Your Hobby is the no-fluff podcast for independent beverage brands that want to scale smarter, not just hustle harder.Hosted by Julie Rhodes - beverage business consultant, educator, journalist, and brand co-founder - this podcast dives into the real-world sales, marketing, and distribution strategies that small craft beverage companies actually need.Each episode tackles common business bottlenecks with practical solutions, straight talk, and the occasional guest expert. Stop winging it and start building something sustainable.Because your business? It’s not your hobby.
Julie Rhodes has signalled openness to guest pitches in recent episodes. Your timing is good.
Generate a tailored pitchJulie Rhodes hosts This Is Not Your Hobby, a business show with 20 episodes published.
Julie just got back from the Craft Brewers Conference in Philadelphia, and she's got a lot to say. The vibe was different this year — less hand-wringing, more let's-actually-do-something energy — and the programming refl
Good vibes don't scale. If your guest experience depends entirely on who's working that day, you don't have a hospitality culture — you have a lottery. In this episode, Julie gets into the actual mechanics: how to write
Everyone says they have great hospitality. Most taprooms have friendly staff. However, those are not the same thing. In this episode, Julie breaks down what hospitality actually means, why it's not the same as customer s
The last two episodes covered chain sales and scan data: what they are, how they work, and why they matter for brands trying to compete on shelf. This episode brings in the person who makes sense of what the numbers are
Scan data gets thrown around in beverage like everyone’s supposed to already know what it is. In this episode, Julie breaks it down in plain English for beginners: what scan data actually measures, why it matters for cha
Chain sales can be huge volume for craft beverage brands— but, it’s not a knee-jerk decision and it’s definitely not a band-aid for lagging sales. In this episode, Julie breaks down why early March is the start of “submi
This week on This Is Not Your Hobby, stop winging it on sales, margins, and expenses— and focus on profits. Chris Farmand, Founder and CEO of Small Batch Standard, joins Julie for this interview episode to share his no-f
In part two of this two-part profitability series, Julie flips the script from cutting costs to growing sales— and, breaks down the real, sustainable ways to bring in more revenue without burning out your team, wrecking
Margins are tight, shelves are crowded, and being “busy” isn’t the same thing as being profitable. In this episode of This Is Not Your Hobby, Julie kicks off a two‑part series on profitability by tackling the first — and
Branding isn’t “make it pretty and pray.” It’s how consumers decide what to grab in a 3-second cooler scan— and how buyers decide if you’re worth the shelf space. In this episode of This Is Not Your Hobby, Julie sits dow
Shelf space is brutal. Your branding has to work overtime. In Episode 8 of This Is Not Your Hobby, Julie shifts the differentiation lens to wholesale. You don’t get a taproom vibe to tell your story anymore— you get thre
Differentiation isn’t a nice-to-have anymore. It’s survival. In Episode 7 of This Is Not Your Hobby, Julie tackles one of the most common bottlenecks in craft beverage: brands that blend in. You say you’re local, high qu
This is Julie's second interview episode, and it's a must-listen for any beverage alcohol brand working with wholesalers. Her guest is Michelle Forster, Director of Sales at Black Tooth Brewing. As per usual in This Is N
Your website is not a brochure. It is not a digital placeholder. It is not a project to annoy you. It is a 24-7 salesperson for your brand, and it is one of your best tools to generate revenue for your business. If you'r
Sales down? That’s not your wholesaler’s problem. Julie tackles this episode’s bottlenecks with two specific scenarios in mind: an owner-driven sales approach scrappy— but not in a good way— and, having a sales represent
Beverage marketers increasingly need to do more with less. Not to mention every department in the company relies on the materials they create. In this first interview episode of This Is Not Your Hobby , Reuben’s Brews Ma
If you’ve been ghosting your email list (or haven’t even started one), it’s time for a wake-up call. Welcome back to This Is Not Your Hobby , the podcast for beverage business owners who are done guessing and ready to gr
If you're a small beverage brand stuck in a love-hate cycle with social media, you’re not alone, and you’re in the right place. Welcome to the first episode of This Is Not Your Hobby , the podcast for beverage business o
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This Is Not Your Hobby is hosted by Julie Rhodes. The show is categorised under business and has published 20 episodes.
This Is Not Your Hobby has published 20 episodes.
This Is Not Your Hobby regularly covers business. It sits in the business category.
This Is Not Your Hobby is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Yes, This Is Not Your Hobby is actively signalling openness to guest pitches. This is a good window to reach out with a strong, targeted angle.
Episodes of This Is Not Your Hobby average 32 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates This Is Not Your Hobby's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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