Aug 27, 202631 minS1
Creator marketing works best when creators are treated as strategic partners—not distribution channels. In this episode of This Could Work, Saylor CEO Will Trowbridge sits down with Nneka Enurah Lee, Saylor’s Director...
business
This Could Work
Hosted by Saylor · business · EN
About this Podcast:
This Could Work is a podcast where we celebrate creative risk taking and the people shaping the future of brands Host Will Trowbridge, founder of creative agency Saylor, sits down with founders and creatives to explore the real stories behind big leaps — no fluff, just the highs, lows, and everything in between.
Pitch Analysis
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Contact path
Verified email
Booking probability
29%
Guest openness
Selective
80/100
Required Score
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What is This Could Work about?
This Could Work is a podcast where we celebrate creative risk taking and the people shaping the future of brands Host Will Trowbridge, founder of creative agency Saylor, sits down with founders and creatives to explore the real stories behind big leaps, no fluff, just the highs, lows, and everything in between.
Who hosts This Could Work?
This Could Work is hosted by Saylor. The show has published 13 episodes to date.
What has This Could Work covered recently?
Recent episodes include "Building the Future of Creator Partnerships, with Saylor’s Nneka Enurah Lee" (27 August 2026, 31 minutes), "Why Creator Marketing Won Cannes, with Tubi’s Cynthia Clevenger" (2 July 2026, 5 minutes), and "The Death of Boring Ads: Inside Immersive Marketing with Sawhorse’s Nic Hill" (11 June 2026, 33 minutes).
How often does This Could Work publish?
This Could Work publishes roughly monthly, with episodes averaging 27 minutes across 13 episodes.
How hard is it to get booked on This Could Work?
Booking probability for This Could Work is 29%, and the host is rated Selective on guests. This Could Work requires a Pod Score of 80 or higher. This Could Work's contact route on record: verified email.
Who should pitch This Could Work?
The strongest fits for This Could Work are Marketing, Advertising & PR. This Could Work has a business audience.
About the host
Saylor hosts This Could Work, a business podcast with 13 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Jul 2, 20265 minS1
Creator marketing stole the show at Cannes Lions—and Tubi’s SVP of B2B Marketing Cynthia Clevenger is here to explain why. In this special-edition micro-episode from the 2026 Cannes Lions International Festival of...
- Jun 11, 202633 minS1
<p>Nic Hill has spent the last decade helping brands evolve from traditional spots to immersive, interactive experiences. As co-founder and Chief Innovation Officer at Sawhorse, he’s worked with Walmart, Alo, and other...
- May 7, 202628 minS1
<p>Abby Ho has built her career at the intersection of fandom, social, and storytelling. As VP of Digital & Social at Disney Branded Television, she leads campaigns that help fans discover, connect with, and stay...
Episode #9
The Evolution of Internet Creativity with Nick Borenstein (General Manager, The Webby Awards)
Apr 2, 202630 minS1<p>Nick Borenstein has dedicated his career to celebrating the best of the internet. As the General Manager of The Webby Awards, he oversees the most prestigious and competitive awards for digital creativity, honoring...
View More
- Mar 12, 202634 minS1
<p>Monica Austin has built her career by following her curiosity into the heart of shifting industries. As the current SVP and Chief Marketing Officer at Blizzard, she oversees global marketing for iconic franchises...
Episode #8
The Indie Agency Era: How Indie Agency News Became a Home for the Industry’s New Power Players
Feb 26, 202623 minS1<p>Independent agencies aren’t the scrappy underdogs anymore—they’re the ones pushing the industry forward.</p><p>In this episode, host Will Trowbridge sits down with Doug Zanger, founder and editor-in-chief of Indie...
- Feb 12, 202637 minS1
<p>When your brand becomes a meme (in a good way) you know something’s working.</p><p>In this episode, This Could Work host Will Trowbridge sits down with Celeste Roque, Head of Social at Tubi to unpack the bold...
- Jan 29, 202624 minS1
<p>“You have to be a little bit crazy to start your own business and think ‘this could work.’” </p><p>Kevin Prince has quite literally done it *all* in Hollywood. From cutting his teeth as an NBC Page to building a...
- Dec 18, 202533 minS1
<p>If you’ve been waiting for a sign from the universe before taking that big career leap, let Michael Hundgen’s story be it. </p><p>Former Survivor producer turned VP of Creative at Walt Disney Imagineering, Michael...
- Dec 4, 202533 minS1
<p> Former marketing executive Jayde I. Powell joins This Could Work to share the story behind one of the boldest moves in her career: walking away from a full-time role to bet completely on herself as a...
- Nov 20, 202538 minS1
<p>Myles Worthington, founder of Worthi, joins host Will Trowbridge to share the truly wild story of how he left his career at Netflix behind in order to launch his own agency. Worthi, a full-service marketing, creative...
Episode #1
Giant Spoon’s Marc Simons
Nov 12, 202531 minS1<p>Marc Simons, co-founder of Giant Spoon, joins the pod for the inaugural episode of This Could Work to discuss taking a giant leap into entrepreneurship and what his agency learned through the pandemic and...
Episode #1
Coming soon... This Could Work
Nov 4, 20251 minS1<p>This Could Work is a podcast about bold ideas and the people crazy enough to chase them. Host Will Trowbridge, founder of creative agency Saylor, sits down with founders and creatives to explore the real stories...
Recent guests
Recent guests on This Could Work. Study who booked and why before you pitch.
J
Jayde I. Powell
social strategist and content creator, Weed For Black Women
N
Nneka Enurah Lee
Saylor
N
Nic Hill
Sawhorse
A
Abby Ho
Disney
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