Episode #20
The $4.4 Trillion Latino Economy: Wealth, Culture and Business
The U.S. Latino economy is now a $4.4 trillion economic force. So why do companies still underestimate Latino consumers and their influence? For Hispanic Heritage Month, Multicultural marketing expert Liz Castells-Heard, CEO and chief strategy officer of Infusion by Castells, joins journalist Sheree R. Curry to talk about the growing economic power Latinos, wealth building and why cultural fluency matters in business. They also discuss homeownership and investing, entrepreneurship, the wealth gap, immigrant resilience and how companies can better understand the increasingly multicultural consumers they serve. Listen to This Conversation Matters wherever you get your podcasts, or watch on YouTube at @ShereeCurryMedia. This Conversation Matters originally airs on Power 104.7 FM in St. Paul, Minnesota. Chapters 00:00 Introduction and Background 03:14 Multicultural Marketing 08:15 Starting a Radio Show 09:11 Career Journey and Multicultural Marketing 16:24 Diversity in the Workplace 22:20 Latino Wealth Gap 29:33 Wealth Building and Trust in Financial Institutions 32:17 The Mobility Gap and Family Support 36:21 Advice for Building Wealth and Assets 41:49 Accessing Resources and Networks for Wealth Building 47:45 Personal Journey and Overcoming Challenges About This Conversation Matters: This Conversation Matters is a weekly show about the social issues shaping our communities, from race and inequality to justice, economic opportunity and overall well-being. Each week, journalist Sheree R. Curry speaks with experts and people with lived experience to help you better understand why these issues matter in our lives. #HispanicHeritageMonth #ThisConversationMatters
