This Can't Be That Hard

When Lydia Fine suggested client privacy as a topic for her Stories & Shorties episode, I almost said no... it honestly felt too big and important for such a short episode. Privacy is one of those issues that's...

Being your own boss comes with a lot of big benefits, but there are challenges, too... and one of the surprising ones is how hard it is to get things done when you're the only one managing your time. On this week's...

This week, we're shifting gears. The busy season is upon us, and from now straight through the holidays, we're all going to be chasing our tails in one way or another - with marketing, with sessions, or even just with...

Here's something see all the time (and have fully been guilty of myself): you run a marketing campaign, it does what it does, and by the time it's over, you don't want to think about it any more... you're just onto the...

You know that feeling when you get a client email, a phone call, or even just an inquiry and your heart starts racing... Maybe it's excitement, maybe it's fear, or maybe it's a combination of the two, but according to...

Most restaurant menus have a handful of apps, a handful of entrees, and a handful of desserts: enough to give people choices and accommodate dietary restrictions, but not so many that people get overwhelmed. So why do...

It's August, which means it's probably feels way too early to think about Black Friday, holiday cards, or filling your calendar for Q4... but that's exactly why now is the time to do it! Every year I watch the same...

Here's a pattern I've noticed: photographers spend months chasing a version of growth that sounds right, but never actually sits right. Typically this is because they've heard advice or purchased a course that may be...

You can streamline and automate every last thing in your business, but there are still only so many clients you can take on because there's only one of you... unless you build an associate team. This week, I'm sharing...

My dad had a "system" for organizing his office. You could ask him for anything - any book or file or piece of paper - and he'd be able to locate it in 30 seconds. The problem? No one else had any idea what his system...

There's an old story about a fisherman who keeps going out every day with holes in his net. Even though he knows the net leaks, he doesn't think he can afford to take the time off from fishing to mend the holes. I've...

This last episode in our Summer Essentials series dates back to 2021, but don't let its vintage fool you: it's message is as true - and important - now as it was then: most of your clients don't actually know what they...

This conversation with copywriter and brand strategist Courtney Fanning changed how I think about copywriting. The premise is simple (if a little uncomfortable): we all instinctively write for the type of consumer we...

There's this cookbook my mom had when I was growing up called More With Less. The whole premise was: here are big, satisfying meals made with humble ingredients. It was on her shelf my entire childhood, and honestly...

This month, we're taking a little break from new episodes and digging into our (big) archive to reshare some of our past faves. Today's replay originally aired in 2022, but if anything, it feels MORE relevant now than...