Thinks Out Loud: E-commerce and Digital Strategy

<p>Last week, Big Tech reported its Q1 2026 earnings. Google achieved an all-time high for search queries and grew their revenue 22%. Amazon announced “Sponsored Prompts,” paid placements built directly into AI...

<p>Pundits spent the last year-plus predicting that AI would kill Big Tech. Big Tech’s Q1 2026 earnings suggest they might have missed that meeting.</p> <p>Google’s search queries hit an all-time high because of AI, not...

<p>The thesis behind Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech was simple: the companies that stop renting their customers from Big Tech and start building direct relationships, owned...

<p>Your customers hate AI. The numbers are hard to ignore. A Quinnipiac University poll found that 55% of US adults believe AI will bring “more harm than good,” up from 44% just a year ago. Booking.com‘s research puts...

<p>The cost of producing a 1,500-word article has collapsed to somewhere near zero. That’s the supply shock, one my friend Mark Schaefer has talked about for years. The more interesting question today — the one most...

<p>Your marketing goal should be to win no matter what happens in the digital space. Yes, the channels your customers choose first change all the time. We’ve gone through search and social and now AI. Just remember that...

<p>ChatGPT launched ads in its responses earlier this year. But they weren’t for everybody. They couldn’t be. Their ads came saddled with a $60 CPM and a $200,000 minimum spend. That pricing is roughly in line with...

<p>I’ve got a big secret for you today: Brands winning in AI didn’t pivot to an AI-first strategy six months ago. Almost universally, they’ve been building direct customer relationships, earning independent reviews, and...

<p>Over the last three weeks on this show, our fearless leader, Tim Peter, covered three big ideas. These are: </p> The AI value gap. Why 88% of companies are using AI, but only 6% are seeing real results. ChatGPT’s...

<p>Rand Fishkin’s team ran 2,961 prompts across ChatGPT, Claude, and Google AI. 600 volunteers, 12 different prompts, two months of runs. They wanted to answer one question: how often do you see the same list of brand...

<p>OpenAI launched in-chat checkout in September 2025, promising that users could shop and buy directly inside ChatGPT. Analysts forecast trillions in sales.</p> <p>Then, just last week, the company pulled back...

<p>8% of companies have adopted AI. Only 6% are seeing "significant" value. That leaves a staggering 82% value gap most businesses face. </p> <p>If your team feels like they are running faster just to stay in place, you...

<p>There is a lot of mixed information out there regarding how to rank in the age of AI. In this episode of Digital Reset with Tim Peter, Tim cuts through the noise to explain the transition from traditional Search...

<p>The "Search Bar" isn’t dying; it’s evolving into an expensive gated community.</p> <p>In this episode of Digital Reset with Tim Peter (formerly Thinks Out Loud), Tim breaks down the economic reality of Google’s...

<p>Summary: In this episode, Tim Peter explores why we need to stop asking if AI is a replacement for social or search, and start seeing it for what it truly is: The Context Engine for your customers. As Tim explains in...