
Episode #2
How Youtube’s Biggest Family Gained 11.4 Billion Views: Jordan & Salish Matter (Genius Strategy)
<p>A 16-year-old just became more popular than Taylor Swift and MrBeast on YouTube — and her dad Jordan Matter engineered the entire thing without her even understanding the algorithm.This is the real story of how to grow on YouTube using a strategy almost nobody talks about: building parasocial relationships at scale. Jordan Matter cracked the code on how to get more views on YouTube by ignoring conventional advice — instead of targeting one audience, he engineered titles and thumbnails to trigger two audiences at the same time, structured every video around stakes that make viewers ask "why should I care," and...



