What do luxury fashion in Paris and a farm near Burra have in common? Wool! Join us as we explore wool’s global supply chain; speaking with woolgrowers, manufacturers, designers and everyone in between, about how they're working with the world's miracle fibre. If you have feedback or a question you would like to raise as part of The Yarn podcast, please email The Yarn at theyarn@wool.com.
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Booking probability
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Signup to Generate a PitchWhat do luxury fashion in Paris and a farm near Burra have in common? Wool! Join us as we explore wool’s global supply chain; speaking with woolgrowers, manufacturers, designers and everyone in between, about how they're working with the world's miracle fibre.
Recent episodes include "EP 289: A new road for Australian wool" (29 September 2026, 16 minutes), "EP 288: Tom Hooke Nuffield: Regen Farming in Pastoral Areas" (25 August 2026, 19 minutes), and "EP 287: AWI Chairman fresh from China" (27 July 2026, 16 minutes).
The Yarn publishes roughly monthly, with episodes averaging 20 minutes across 290 episodes.
Booking probability for The Yarn is 44%, and the host is rated Selective on guests. The Yarn requires a Pod Score of 80 or higher. The Yarn's contact route on record: verified email.
The strongest fits for The Yarn are Sheep & Goat Farming and Fiber & Yarn Mills. The Yarn has an education audience.
The Yarn is an education podcast with 290 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #289
Ask most consumers what a wool garment looks like and chances are they will picture a jumper, a coat or perhaps a finely tailored suit. Founder of Australian wool fashion brand, Homestead Road, Bridgitte Brooks wants...
Tom Hooke from East Loddon Merino Stud in the Riverina has written a fascinating Nuffield report looking into the potential for using regenerative farming principles across the vast the Pastoral regions of Australia...
Episode #287
George Millington has recently returned from China with grounds for sustained optimism for wool. Hear what the AWI Chairman has to say about supply, ongoing demand for wool and the latest developments in on farm...
Episode #286
"Built for work, worn for life" is the RB Sellars motto and a perfect fit for the Merino wool campaign with Woolmark. RB Sellars CEO and woolgrower Jim Gall speaks about his optimism for wool and the celebration of our...
Episode #285
Opinions about how to market the world’s greatest natural fibre are not hard to find, however listening to the person actually in charge in very enlightening. Laura Armstrong the Head of Demand Creation at Australian...
Episode #284
The research, development and marketing body for Australian wool has a new Chief Executive Officer. Brian Fry has great experience in marketing premium Australian produce and is looking forward to driving demand for our...
Episode #283
An overnight success that has taken 27 years. XTM is growing the market for Merino wool through its clever alignments and innovative products. Hear Global Sales Manager Paul Manders discuss how COVID helped change the...
Woolgrower Michael Edmunds joins researchers from Deakin University to discuss an AWI-supported flystrike project taking research back into commercial paddocks. Together, they explore why some sheep are targeted by...
Episode #281
Containment feeding has significant advantages for feed efficiency and managing stock condition. Given the significant advantages, it is not relatively difficult nor costly to set up. However, there are many important...
Episode #277
With thanks to the National Foundation for Australia China Relations, AWI helped organise for a number of upcoming wool leaders to tour our most significant market. Hear from the Foundation’s CEO Gary Cowan and young...
In this extended episode we cover wool supply and demand and therefore price, longer term contracts, the work of the International Wool Textile Organisation and we also hear from a large fine woolgrower and his view of...
Episode #275
In recent weeks there has been a welcome lift in the wool market as a level of confidence has returned to sale rooms across the country. Together with this improved market has been discussion around certified integrity...
Episode #274
Sheep still have an important role to play in a cropping enterprise according to Paul Omodei from Planfarm.
Episode #273
Clare Canon has returned from the Blue Earth summit where she spoke of the disconnect between global sustainability frameworks and the realities of natural fibre production. But despite this she is making it work, with...
Episode #270
Ricky and Marnie Luhrs of Mooralla Merinos are extremely positive about the future of the Merino brred based on its versatility and performance. Given they took out the Lambex Feedlot competition with Merino lambs, they...
Recent guests on The Yarn. Study who booked and why before you pitch.
3x world champion martial artist, international speaker, bestselling author, creator of The Empowered Protocol, Australian Wool Innovation
Director of Demand and Digital Operations, Dream Center of Lakeland
Senior Vice President of Global Operations, Fire and Water Podcast Network
Associate Pastor at New Hope Brisbane, Advanced Dentistry of Charlotte
PitchCentric classifies The Yarn under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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