
Wool marketing 101
Opinions about how to market the world’s greatest natural fibre are not hard to find, however listening to the person actually in charge in very enlightening. Laura Armstrong the Head of Demand Creation at Australian Woo

Established thought leaders with verified media credentials.
What do luxury fashion in Paris and a farm near Burra have in common? Wool! Join us as we explore wool’s global supply chain; speaking with woolgrowers, manufacturers, designers and everyone in between, about how they're working with the world's miracle fibre. If you have feedback or a question you would like to raise as part of The Yarn podcast, please email The Yarn at theyarn@wool.com.
Unknown Host hosts The Yarn, a education show with 285 episodes published.

Opinions about how to market the world’s greatest natural fibre are not hard to find, however listening to the person actually in charge in very enlightening. Laura Armstrong the Head of Demand Creation at Australian Woo

The research, development and marketing body for Australian wool has a new Chief Executive Officer. Brian Fry has great experience in marketing premium Australian produce and is looking forward to driving demand for our

An overnight success that has taken 27 years. XTM is growing the market for Merino wool through its clever alignments and innovative products. Hear Global Sales Manager Paul Manders discuss how COVID helped change the co

Woolgrower Michael Edmunds joins researchers from Deakin University to discuss an AWI-supported flystrike project taking research back into commercial paddocks. Together, they explore why some sheep are targeted by flies

Containment feeding has significant advantages for feed efficiency and managing stock condition. Given the significant advantages, it is not relatively difficult nor costly to set up. However, there are many important co




With thanks to the National Foundation for Australia China Relations, AWI helped organise for a number of upcoming wool leaders to tour our most significant market. Hear from the Foundation’s CEO Gary Cowan and young woo

In this extended episode we cover wool supply and demand and therefore price, longer term contracts, the work of the International Wool Textile Organisation and we also hear from a large fine woolgrower and his view of t

In recent weeks there has been a welcome lift in the wool market as a level of confidence has returned to sale rooms across the country. Together with this improved market has been discussion around certified integrity s

Sheep still have an important role to play in a cropping enterprise according to Paul Omodei from Planfarm.

Clare Canon has returned from the Blue Earth summit where she spoke of the disconnect between global sustainability frameworks and the realities of natural fibre production. But despite this she is making it work, with b



Ricky and Marnie Luhrs of Mooralla Merinos are extremely positive about the future of the Merino brred based on its versatility and performance. Given they took out the Lambex Feedlot competition with Merino lambs, they

Woolmark + is designed to help woolgrowers and supply chain partners accelerate the wool industry’s transition towards a ‘nature positive’ future. AWI/Woolmark’s Global Sustainability Manager Emma Gittoes Bunting talks u

Australian woolgrowers and fashion brands can work hand in hand when it comes to promoting all the benefits of our premium natural fibre. That's the view of designer Graham Tabor from American menswear retailer Thom Brow

The wool production forecast for 2024/25 is 12% lower than the year before at just under 280 million kilograms greasy. Wool production is dropping in Australia from various reasons but amongst this significant news there

The Merino is centre stage at Oxton Park where multiple families across multiple generations run a 8000 ha mixed farming operation. Hear how this family continues to make it work by looking for opportunities across merin
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.








The Yarn has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their education audience.
The Yarn is hosted by Unknown Host. The show is categorised under Education and has published 285 episodes.
The Yarn has published 285 episodes.
The Yarn regularly covers Education. It sits in the Education category.
The Yarn is accessible for guests with genuine education expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Yarn hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Yarn average 20 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Yarn's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched today.