business
Hosted by The World · business · EN-CA · 109 episodes
Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP.Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do.Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.
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Contact path
Public web form
Booking probability
33%
Guest openness
Selective
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Signup to Generate a PitchWelcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP.Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do.
The World's Best Email and Retention Podcast is hosted by The World. The show has published 109 episodes to date.
Recent episodes include "Ep 109: More Segmentation Research from Pilothouse's Email & Retention Lead" (20 October 2026, 28 minutes), "Ep 108: I Got Marketed To" (13 October 2026, 22 minutes), and "4 Digital Asset Reframes" (6 October 2026, 18 minutes).
The World's Best Email and Retention Podcast publishes roughly weekly, with episodes averaging 30 minutes across 109 episodes.
Booking probability for The World's Best Email and Retention Podcast is 33%, and the host is rated Selective on guests. The World's Best Email and Retention Podcast requires a Pod Score of 80 or higher. The World's Best Email and Retention Podcast's contact route on record: public web form.
The strongest fits for The World's Best Email and Retention Podcast are Marketing, Advertising & PR. The World's Best Email and Retention Podcast has a business audience.
The World hosts The World's Best Email and Retention Podcast, a business show with 109 episodes published.
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The World's Best Email and Retention Podcast
Which email segmentation signals bring in more revenue? Jordan Gordon shares Pilothouse’s latest research on purchase history, Apple Privacy Opens, true opens, clicks, and bot activity. Expanding the buyer window...
The World's Best Email and Retention Podcast
A conversation about his son’s Hot Wheels sent Jordan down a Formula 1 rabbit hole. A Walmart purchase, Red Bull videos, and a Google search eventually led him to create an F1 account and download the app. In this...
The World's Best Email and Retention Podcast
How much campaign content are you rebuilding every week? And how many steps do shoppers take before they can buy? Jordan Gordon walks through four digital asset reframes that change how your emails and site pages work...
The World's Best Email and Retention Podcast
Four brands. Four different ecommerce problems. Four ways email and website design can help solve them. In this visual episode, Jordan breaks down how Lack of Color, Devon + Lang, DÔEN, and Netrition shape their emails...
The World's Best Email and Retention Podcast
How healthy is your Klaviyo account? Jordan Gordon walks through the 12-point inspection he uses to assess Klaviyo accounts in 10 to 15 minutes. The inspection covers revenue, clicks, audience growth, campaign...
The World's Best Email and Retention Podcast
Should DTC brands really avoid paid ads until they hit $5M to $10M in revenue? A viral Cody Sanchez take sparked that debate, so Eric Dyck sits down with Pilothouse’s Jordan and Raf for the first edition of The DTC...
The World's Best Email and Retention Podcast
What do you fix when your email program has a 0.25% click-through rate and deliverability isn’t the problem? This week, Jordan breaks down a pattern he sees across larger DTC brands: daily campaigns, oversized automated...
The World's Best Email and Retention Podcast
The customers that got your brand to its current size may not be the customers who take it to the next stage of growth. This week, Jordan is joined by Pilothouse’s Rafael Gi to break down a pattern they’re seeing across...
The World's Best Email and Retention Podcast
Jordan is in the middle of rewarming an email account that Gmail was sending straight to spam, so this week he’s taking you inside the process. He breaks down what damaged the account’s sending reputation, the...
The World's Best Email and Retention Podcast
Jordan has a new favourite email program, and it breaks a lot of the rules marketers usually follow. In this episode of The World’s Best Email and Retention Podcast, Jordan breaks down Dôen’s email program, from its...
The World's Best Email and Retention Podcast
After auditing hundreds of email programs, Jordan Gordon has seen the same mistakes show up again and again. In this episode of The World’s Best Email & Retention Podcast, Jordan runs through 11 common problems that...
The World's Best Email and Retention Podcast
In this episode of The World’s Best Email and Retention Podcast, Jordan Gordon sits down with Alia founder Shaan Arora to break down what makes a high-converting pop-up work. Shaan shares how Alia grew from a college...
The World's Best Email and Retention Podcast
In this episode of The World’s Best Email and Retention Podcast, Jordan Gordon sits down with Black Crow co-founder Shazad Khan to explore how AI could reshape the ecommerce website. As ad creative, search queries, and...
The World's Best Email and Retention Podcast
This week, we're revisiting a listener favourite from early in the TWBERP catalog. If you haven't been around since the beginning, we can assure you this is a good one. On with the show! In this episode, we dive into...
The World's Best Email and Retention Podcast
Before anyone talks about LTV, retention curves, or lifecycle marketing, there's one window that matters most: the first 30 days. Thomas Lalas, founder of Art of Ecomm and author of Retention Economics, joins Jordan...
The World's Best Email and Retention Podcast
All the conversion action on your Shopify store happens in a narrow window. Jordan builds out the diagnostic framework to find it, measure it, and fix it. What's covered: Why sessions, scroll depth, and page depth are...
The World's Best Email and Retention Podcast
Email segmentation is getting tighter. Here's what our 2025 research found and what we changed going into H2 2026. We cover implied consent windows, why we pulled back from 150-day open segments to 120, the real revenue...
The World's Best Email and Retention Podcast
Your recommendations flow does more than fill inbox space. It introduces your audience to parts of your catalog they haven't seen, replaces a chunk of your campaign volume, and works on autopilot as your catalog...
The World's Best Email and Retention Podcast
This episode is sponsored by Klaviyo . A men's jewelry brand doing $3K/day sent one email with a password-protected sale page and did $54K in a single day. Henry Banfield, ecom strategist at Pilothouse, breaks...
The World's Best Email and Retention Podcast
<p>This episode is sponsored by Klaviyo. </p><p><br></p><p>Most brands send a welcome email and immediately dump subscribers into their campaign program. This episode breaks down the automated flow that fixes...
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